Thursday, July 19, 2012
Timing is Everything for CB
The new issue of Canadian Business is one to watch.

So much of what often influences blockbuster sellers is timing.  So, despite the fact that the RIM story is a bit, well, a downer, and the cover is black, the topic is certainly one that is generating tons of media coverage, has tongues wagging, and has stock holders clinging to the edge of their seats.

Art director John Montgomery says, “For our End of RIM story, we knew that we wanted a cover that would feel like a memorial for the company, and that it should be quiet and somber. Editor Duncan Hood started with the simple line: “Research in Motion (1984-2012).” The choice of black was decided upon immediately, and the eclipsed BlackBerry came from an early mock-up. Then we added the “It didn’t have to come to this” line to capture the regret and anger of seeing Canada’s largest tech company fall from such heights. Once that was completed, we realized that any additional cover lines would simply clutter the design. The choice to remove our usual red band in the name-plate was decided upon at the very last minute, but once we did that we knew that we had something very interesting for Canadian Business magazine.

Interesting indeed.  We will report back with a check-up later in the year.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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