A newsstand hit: Hello! earned about $3.4 million from single copy sales in 2007.

Two new magazines have cracked Masthead’s annual list of the Top 50 revenue-generating magazines in Canada. Hello! Canada, the Rogers Publishing Ltd.,-owned celebrity weekly, debuted at number 29, with annual revenues around $8.4 million in 2007. More, Transcontinental Media’s book for women over 40, took the 48th spot, with earnings around $4.1 million (a slightly deceiving number, since only five issues were published in 2007, compared to the eight scheduled this year). The full list, along with in-depth analysis of key titles and categories, appears in the May/June edition of Masthead, mailing to subscribers next week.

Rogers Publishing CEO Brian Segal gave a speech yesterday.

It was the kind of talk that causes the Naomi Kleins and Neil Feinemans of the world to pull their hair out: To succeed, “content-providers” (or“Magabrands”) need to offer marketers “differentiated multi-platform solutions that allow the advertisers’ brands to surround the target audience.” In other words, if you’re only offering print, you’re not offering enough. This was the crux of a presentation from Brian Segal, president and CEO of Rogers Publishing Ltd., delivered yesterday on the opening day of the Canadian Marketing Association’s national convention and trade show at the Metro Convention Centre in Toronto.

Magazines Canada has announced the formation of a new organization that will represent the interests of publishers based in Canada’s most populous province. The new Magazines Ontario committee will begin its work on behalf of Ontario magazines this September. 

A prototype cover of the new magazine from the Toronto Cyclists Union.

The dandy-horse was an early precursor to the bicycle, with a similar frame, two wheels, and handlebars but, sans pedals and chain, was propelled Fred Flintstone-style by the rider’s feet. It’s also the name of a magazine launching in conjunction with the newly formed Toronto Cyclists Union.

 (Earlier in the year, a “non-binding” poll to choose the name ran on Spacing magazine’s website. Though Dandyhorse came up lame, it was something of a shoe-in for the editors and, as managing editor Tammy Thorne admits, contributed to an endless stream of equally bad equine puns.)