The March 2012 cover of Zoomer
is a major departure from their more traditional “celebrity” focused formula.
Marisa Latini, circulation director, says, “The subject of our March issue cover is a departure for us, be we think well worth the risk. Since the beginning we have always shown a ‘Zoomer’ on our cover, either a man or woman. For this issue, our 3rd annual money issue, we decided to push our theme in a direct way with this bold cover treatment. Also new for the issue is the fact that that there are three consecutive covers. Each features a beautful coin from the Royal Canadian Mint.”
I love it when publishers have the courage to test a new approach. The timing couldn’t be better, with the Fed now floating trial balloons about changes to Old Age Security.