Liberated from the rigours of newsstand rules, the publisher is just having fun with covers. And their audience, who shop at exclusive skateboard shops all over North America, appear to be lapping it up. Brooke claims that his skateshops report a 100% pick up rate, and are clamouring for more copies. Sounds a little like the “problem” that LCBO’s Food & Drink covers enjoy.
Publisher Michael Brooke appears to be having a lot of fun (see YouTube video) as he continues to publish an incredibly successful magazine. Brooke and co-publisher Rick Tetz recently launched trade mag AXS Longboard Retailer.
Concrete Wave’s tag line is one of the best I have seen in quite a long time:
Search, spark, stoke
Now, check out the covers below...