The January 2011 issue of Cycle Canada
took a big gamble by breaking many of the rules for newsstand success. See orginal post here: http://www.coverssell.com/?cat=15&paged=2
While praiseworthy for risk taking, the consumer ultimately gets to vote with their wallet. Despite being an anniversary issue, and despite lowering the price from $4.95 to $3.95, this non-traditional approach failed big time. Typically the January time slot is the best period for Cycle Canada
, as enthusiasts crave a fix for their passion in the middle of winter. The Jan 2011 issue sales are the worst recorded in over a decade.
Lesson: Be very careful when breaking the rules. Rules are meant to be broken, but the odds are you will get hurt.