Friday, May 06, 2011
Flower power wilts sales
The January 2011 issue of Cycle Canada took a big gamble by breaking many of the rules for newsstand success. See orginal post here:


While praiseworthy for risk taking, the consumer ultimately gets to vote with their wallet. Despite being an anniversary issue, and despite lowering the price from $4.95 to $3.95, this non-traditional approach failed big time. Typically the January time slot is the best period for Cycle Canada, as enthusiasts crave a fix for their passion in the middle of winter. The Jan 2011 issue sales are the worst recorded in over a decade.

Lesson: Be very careful when breaking the rules. Rules are meant to be broken, but the odds are you will get hurt.
- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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