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Tuesday, December 21, 2010
Azure, Houses issue
Every January Azure publishes its annual Houses issue.  And for good reason.  This cover theme is invariably one of their best-selling issues year after year.

Rule #2:  Subject Matter Matters

This year’s cover is particularly striking…kudos to Karen Simpson, art director.  Modern.  Sophisticated.  Warm and vibrant.
The cover takes full advantage of the upper left quadrant to push the main sell line. I predict strong sales on this issue.
Take a moment and try your luck at the Azure Cover Quiz. It’s fun and instructive.
 





- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Rick says:
I'm loving the type on the cup as well. Bold, strong and fun....
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