Friday, September 10, 2010
Canadian Business Cover Claims: Sex Isn’t Selling!
This fabulous cover (another gem produced by Jason Logan) is a great example of how to art direct a sensitive subject–tackle it head on.

Canadian Business
has taken on controversial subject matter, and given it a clean, uncluttered, and compelling twist. They’ve taken some risks (love that sub head) and done it in a way that is both sexy and sophisticated.

Senior writer James Cowan was given the compelling writing assignment.

Logan’s less-is-more approach to the cover deftly juggles at least 5 of my 30 major rules for newsstand success:

Rule #2:  Subject Matter Matters
Rule #6:  Be Controversial
Rule #9:  Clean over Cluttered
Rule #16:  Take Some Risks
Rule #20:   Be Sexy

Logan says,  “for a cover like this to sing it really helps to start with a fascinating article, great editor, forward-looking publisher, and art team that can make it happen fast.”

Obviously, Logan also understands that teamwork matters too.

My prediction?  This Cover Sells.

Sept. 27, 2010 Canadian Business
Sept. 27, 2010 Canadian Business

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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