This fabulous cover
(another gem produced by Jason Logan) is a great example of how to art direct a sensitive subject–tackle it head on.
has taken on controversial subject matter, and given it a clean, uncluttered, and compelling twist. They’ve taken some risks (love that sub head) and done it in a way that is both sexy and sophisticated.
Senior writer James Cowan was given the compelling writing assignment.
Logan’s less-is-more approach to the cover deftly juggles at least 5 of my 30 major rules for newsstand success:
Rule #2: Subject Matter Matters
Rule #6: Be Controversial
Rule #9: Clean over Cluttered
Rule #16: Take Some Risks
Rule #20: Be Sexy
Logan says, “for a cover like this to sing it really helps to start with a fascinating article, great editor, forward-looking publisher, and art team that can make it happen fast.”
Obviously, Logan also understands that teamwork matters too.
My prediction? This Cover Sells.
Sept. 27, 2010 Canadian Business