magazine’s Jun/Jul 2011 issue was a record breaker.
Sales increased 85% over the same time slot last year. Georges St. Pierre is to Inside Fitness
as Johnny Depp is to Esquire
. Great use of the left-hand real estate. Their “biggest issue ever!” editorially translated into their biggest sale ever at newsstands!
The Mar/Apr 2011 issue of Canadian Running
was the second-best seller ever in its history.
This cover sold 74% over the same time slot from the previous year. Fabulous use of the sky bar area. Bright white cover. Lots of benefit-oriented selling hooks. But most importantly, the Half Marathon subject matter clearly connected with the audience. Packed with service journalisim and expert advice, this issue was a winner.
to vote for your favourite cover below.