Sunday, February 05, 2012
Great Canadian Covers 2011 (Fitness)
Inside Fitness magazine’s Jun/Jul 2011 issue was a record breaker.

Sales increased 85% over the same time slot last year. Georges St. Pierre is to Inside Fitness as Johnny Depp is to Esquire. Great use of the left-hand real estate. Their “biggest issue ever!” editorially translated into their biggest sale ever at newsstands!

The Mar/Apr 2011 issue of Canadian Running was the second-best seller ever in its history.

This cover sold 74% over the same time slot from the previous year. Fabulous use of the sky bar area. Bright white cover. Lots of benefit-oriented selling hooks. But most importantly, the Half Marathon subject matter clearly connected with the audience. Packed with service journalisim and expert advice, this issue was a winner.

Click here to vote for your favourite cover below.

 

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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I had the same thought as Scott: make room for the heroic women's team. A national sports magazine s...
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