Tuesday, June 07, 2011
U.S magazine sales soft in Q1
News just in from MagNet, the US-based clearinghouse... The good news, according to MagNet, U.S. retailers sold 2.3 million dollars of magazines per day in the Q1 of 2011, totalling $987 million dollars in sales. The sobering news is that revenue is down 5.6%. MagNet speculates that higher gasoline prices in the U.S., along with an unstable economy overall, may be contributing to fewer trips to the stores and a reluctance to part with “disposable income.”

 


Nearly every major class of trade experienced softness, with the exception of Club Stores +14.1% and Home & Garden +32.4%, and a smattering of specialty categories. Supermarkets continue to generate the most newsstand dollars.

 


MagNet points out that 1,200 titles that were published a year ago were not published in Q1 this year. However, 1,300 new titles were distributed in Q1 this year.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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