I’ve noticed, over the years
, that for some strange reason, big boats tend to sell copies, even on magazines that are not about boats or ships or even the military. It’s odd.
This cover, which has great eye contact (a one-eyed cyclops) is steaming right into your face. The bold type treatment, and simple sell “SHIPS”, make it radically clear what the selling proposition offers. The connection between image and words is better than the 3 second rule requires…try 1 second. And the drop-down box featuring the 150 year old Shipwreck reinforces the overall themed nature of the package.
Clean and crisp. Uncluttered. Direct. This cover could be used as a recruitment poster for the Navy.
magazine’s Nov/Dec 2010 issue is scheduled to hit newsstands November 1st. Look for a special display at Presse Commerce locations.