The new Canadian Business Franchise Directory Annual SIP
(from Kenilworth Media Inc.) is set to hit newsstands on November 29th, 2010. The cover price is $9.95
This year’s edition is printed in a new, larger, “European trim size” of 9 X 10 ¾.
For the first time ever, the word DIRECTORY takes the lead, with the branded logo playing a supporting role.
The cover features a border for the first time ever, as well as a bold cover slash tactic.
It also subscribes to Rule #21: Use Numbers.
The numbers help quantify the value proposition the SIP offers, and draws attention to the many benefits inside.
Look for special point of purchase promotions at Chapters/Indigo, Shoppers Drug Mart, London Drugs, and Presse Commerce.