Monday, August 23, 2010
Zoomer Levitates
At the PBAA Canada 2010 Conference yesterday, Zoomer editor-in-cheif Suzanne Boyd talked a bit about covers.  Joining her on stage was Marisa Latini, Director of Consumer Marketing, and Craig Sweetman, Account Executive from Coast to Coast.

Apparently, this exclusive cover shot was taken over a year ago, and the folks at Zoomer have eagerly been awaiting the opportunity to use it.
“We are expecting great sales from the September issue — it’s got the winning formula of  a powerful photograph of an icon linked to a strong theme, bold cover lines and high-quality production.  We have done well with iconic celebrities on the cover…like the Queen or Gretzky,” says Marisa Latini.

The cover is very Vanity Fair-esque.

Boyd confessed that she is a magazine junky.  She also acknowledged that Vanity Fair is a magazine that she has carefully tracked and admired for many years.

Craig Sweetman noted that Coast to Coast was working closely with their wholesale and retail trading partners to get Zoomer merchandised alongside Vanity Fair on mainline racks.

I predict that this cover will be a winner.  It will be on sale September 20th.  Cover price $4.50

Zoomer October 2010
Zoomer October 2010




- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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