Rule #6 Be Controversial and Collectible
See original blog post: http://www.coverssell.com/?p=5819
Not surprisingly, all the free tv, radio, and Twitter-time has helped elevate the buzz around Time Magazine. And as one of my readers pointed out on Masthead, it doesn’t hurt that the mummy is extremely attractive (he said “hot”, but point taken) : Rule #20 Be Sexy! is working here too.
But my guess is that controversial trumps sexy, and that lots of women, as well as men, are buying this issue, because it has gotten so much free advertising and people are curious to learn what all the fuss is about. But her hair may have something to do with it too, I suppose.
Those are some impressive results!