Tuesday, December 30, 2014
National Geographic magazine continues to impress with SIPS that are premium priced.

The book is over-sized (10 3/4 X 8 1/2) and retails for $17.99 in Canada.

(Bipad 10096 #47)

 

Monday, December 22, 2014
The January 2015 issue of Azure arrived just in time for Christmas. The annual Houses issue is always delicious.

Sofiola Papadhimitri, Azure’s Circulation Director says:  “AZURE’s Annual Houses Issue features five spectacular residences, from a historic Canadian home in Vancouver to a timeless Portuguese casa. Plus: Frank Gehry’s fashionable foundation for LVMH, showstoppers from London Design Week and Cersaie in Bologna, and the best in dining furniture and wireless speakers.”

“This is AZURE’s best selling issue of the year, year after year featuring a contemporary house on the cover. This year we opted for a minimalist design, a residence that simply keeps with the traditional house shape, very symbolic and simple. The cover line was treated in bright gradient color, set against a starry sky, in large font to catch the eye. The idea is to trigger curiosity. The interior of the house is brightly illuminated, inviting you to take a peak inside.”

The Art Director is Karen Simpson.

 


Wednesday, December 17, 2014
 
The January 2015 issue of Toronto Life hit newsstands on December 11th, 2014.  The cover feature is “The Winter Hater’s Guide to Loving Winter” with a round up of insider tips on the best things to eat, drink, wear, see and do to get through (and maybe even love) the most hated season of all.

“Lola, our cover star, was photographed by Daniel Ehrenworth, and is showcasing one of the tips from the guide—where to get designer puppy parkas!”, says Yen Tran, Marketing Manager.

“Toronto Life‘s job, in part, is to help readers love their city, which is a little harder to do in winter. So for the January issue package, we rounded up a bunch of surprising ideas for how to enjoy snow-covered Toronto. We mocked up many covers with different images: ice skating, hot chocolate, even a polar bear. But none of the images seemed urban enough. The package is full of pleasures that are unique to city living, like heated patios and high-end saunas. We wanted the cover to suggest all that. And what could be more urban than a dog in a designer jacket? Also, dogs are cute!” - Sarah Fulford, Editor-in-Chief.

I’m not normally a fan of using pets on covers, but this one is fun and makes sense given the quirky spin the cover feature takes on the benefits of winter.

 

Wednesday, December 17, 2014
The Jan/Feb 2015 issue of Canadian Geographic is on press and set to hit newsstands soon.  Here’s what Editor Aaron Kylie said on his blog about the cover: “When it comes to Canadian Geographic wildlife covers, it’s statistically proven that predators sell — particularly bears and wolves. (Indeed, our bestselling cover ever, December 2009, featured a wolf.) So when we decided a wolf would grace the cover of our January/February edition, our annual wildlife issue, we had no doubt we’d have great options to choose from, and hopefully another bestseller on our hands.”
The Art Director is Javiar Frutos.

 

And here is the best-selling cover ever for Canadian Geographic:
 



Wednesday, December 10, 2014
Canadian House & Home continues with its fine tradition of producing high-quality Special Interest Publications. This Holiday issue sells for $13.95. The regular CH&H continues to out-sell Martha Stewart Living in Canada.

This cover is as mouth-watering and heart-warming as you can get!
Look for this one to sell!

 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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