Friday, October 29, 2010
Gold Rush
This archival image of a miner “panning” for gold makes the cover line Gold Rush conform to the 3 second rule…it’s radically clear what is being offered to readers.  The feature story, by award-wining author Charlotte Gray, is given plenty of room to breath.  We call that committing to the cover.  The Henry Hudson call out at the bottom uses color to draw the eye down the page.  The Gift Guide starburst is another classic device designed to help attract additional buyers, as are the 3 additional hooks in the colourful sky bar treatment.

With the run up in gold prices to close to $1,400 an ounce…the timeliness of our relationship to gold in Canada and the Klondike is another example of how past meets present in this entertaining and informative magazine.

The issue goes on sale November 29th.  It retails for $6.95

Look for promotions at Chapters/Indigo and HDS retail locations.

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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