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Friday, October 01, 2010
Controversy sells
Maclean’s continues to generate free publicity.  Today’s National Post devotes a full-page of prime space (page 4) to a cover story that is a week old…a lifetime in the 24/7 news-cycle spin rotation.

It’s good to see Brian Segal defending editorial independence.  A sacred rule for our editorial colleagues.  One of the most sacred rules to newsstand experts is:

Rule #6:  Be Controversial

Don Martin has it right too…there are probably very few copies left unsold on the shelves.

We will provide the Check Up results as soon as they are available.

Maclean's Oct. 4 cover
Maclean's Oct. 4 cover


- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
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