Friday, October 01, 2010
Controversy sells
Maclean’s continues to generate free publicityToday’s National Post devotes a full-page of prime space (page 4) to a cover story that is a week old…a lifetime in the 24/7 news-cycle spin rotation.

It’s good to see Brian Segal defending editorial independence.  A sacred rule for our editorial colleagues.  One of the most sacred rules to newsstand experts is:

Rule #6:  Be Controversial

Don Martin has it right too…there are probably very few copies left unsold on the shelves.

We will provide the Check Up results as soon as they are available.

Maclean's Oct. 4 cover
Maclean's Oct. 4 cover


- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
Blog Archive
2014 (50)
2013 (101)
2012 (81)
2011 (75)
2010 (53)