Tuesday, November 16, 2010
Like A Pro
The Winter 2010 issue of Fly Fusion is set to hit newsstand racks on November 22nd, 2010.

The cover image features a very rugged, very macho, very predatory fly fisherman doing what he loves best, in a seasonally-appropriate setting.  Now that is hard-core addiction.

We chose to keep the cover very uncluttered, very “poster like” in its power and simplicity, to focus a radically clear message about the unique selling proposition of this issue…FLY FISH Like a Pro.  The layering of the image over the logo, and of the type under the fisherman, adds a 3-D pop.

In addition, the drop down box in the upper right corner, and the editor’s choice gear guide symbol in the lower left, work hard to offer two additional benefits to compel browsers to buy this issue.

Three additional “hooks” are easily accommodated just beneath the fishing rod.

Benefits, benefits, and more benefits.

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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I had the same thought as Scott: make room for the heroic women's team. A national sports magazine s...
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