The Winter 2010 issue of Fly Fusion
is set to hit newsstand racks on November 22nd, 2010.
The cover image features a very rugged, very macho, very predatory fly fisherman doing what he loves best, in a seasonally-appropriate setting. Now that is hard-core addiction.
We chose to keep the cover very uncluttered, very “poster like” in its power and simplicity, to focus a radically clear message about the unique selling proposition of this issue…FLY FISH Like a Pro. The layering of the image over the logo, and of the type under the fisherman, adds a 3-D pop.
In addition, the drop down box in the upper right corner, and the editor’s choice gear guide symbol in the lower left, work hard to offer two additional benefits to compel browsers to buy this issue.
Three additional “hooks” are easily accommodated just beneath the fishing rod.
Benefits, benefits, and more benefits.