Thursday, June 30, 2011
The Summer 2011 issue of British Columbia Magazine is on stands now.

Art Director Ken Seabrook has introduced a new desisgn twist: a white border treatment to frame out this stunning “beauty shot.”

The corner slash (Nabisco) drives home the heft of the special value proposition this issue offers readers… 23 pages of glorious Parks coverage.

A keeper.

 


Thursday, June 30, 2011
Both are award winners

Both publish great fiction

Both know how to turn bad news into good news

 
When Maisonneuve was confronted with being forced to polybag their magazine because of some, well, nipples as part of a black and white photo essay, they made it a virtue with a clever polybag treatment. The issue was a huge hit on newsstands, and won the cover of the year at the Canadian Newsstand Awards.

As embarrass ing as it must be to the legendary Hef, the sticker that was attached to newsstand copies is sure to drive sales too. Derek and Hef… two magazine legends.
 


 

 
 



Thursday, June 30, 2011
The Jul/Aug 2011 issue of LEGION magazine will hit newsstands June 27th.
This classic military history cover plays to the magazine’s strong suits:

1.  An iconic image
2.  A critical moment in Canada’s military history
3.  Archival black and white photography that is evocative

What art director Jason Duprau has also brought to the party is a strong type treatment for the main sell, a  modern-day skybar treatment to compliment the vintage cover image, and an elegant starburst calling out the Battle Map inside.

 


Monday, June 20, 2011

 

The National Magazine Awards 2011 gala was a fabulous event…a wonderful evening to meet and mingle with colleagues, friends and clients; and the Carlu is the perfect venue.

It was great to see so many different magazines receive accolades.

With that said, I continue to be baffled by the Magazine Covers award. As the great Paul Jones famously said, “To win this category only magazines that submit “art with logo” need apply.

This year’s gold winner was The Feathertale Review (nice nipple ring, eh?):

And the silver winner was Urbania (nice hair, sorry about your sun burn, eh?):


I suspect that a very small percentage of the magazine junkies in attendance at the Carlu had ever heard of these titles, let alone ever purchased a copy. I suspect an even smaller percentage of Canadians have either. Yet these are the titles held up as the very best examples of what a great cover should look like? I suppose if this were a fashion show, it would be the equivalent of couture vs. ready to wear. On the one hand, creative and edgy, on the other, completely divorced from the reality of what it takes to sell single copies or subscriptions.

Perhaps the category should just be renamed, so as not to suggest that these covers are something other than art for art’s sake: Best Cover Art (Avante Garde). And then they could add a category Best Cover Art (Commercial). With over 40+ awards handed out, what’s one more?

Tuesday, June 07, 2011
This double issue from Canadian Family looks like a winner… pushing all the right buttons for a Summer issue.

Seasonally appropriate, this cover offers great advice on both eating and dieting. Perfect for busy moms… and dads too.

How absolutely delicious.

The art director has used all the best cover real estate, to take full advantage of merchandising realities on today’s busy newsstand racks:

3 great hooks in the sky bar region
Far left margin space maxed out
Star-burst button in upper right corner using the blessed words Win and Free

And we love the little arrow device pointing to the popsicle for the Easy Recipes piece.

The cover is bright, energetic, fun, up-beat and offers tons of benefit-oriented service.

 

Tuesday, June 07, 2011
News just in from MagNet, the US-based clearinghouse... The good news, according to MagNet, U.S. retailers sold 2.3 million dollars of magazines per day in the Q1 of 2011, totalling $987 million dollars in sales. The sobering news is that revenue is down 5.6%. MagNet speculates that higher gasoline prices in the U.S., along with an unstable economy overall, may be contributing to fewer trips to the stores and a reluctance to part with “disposable income.”

 


Nearly every major class of trade experienced softness, with the exception of Club Stores +14.1% and Home & Garden +32.4%, and a smattering of specialty categories. Supermarkets continue to generate the most newsstand dollars.

 


MagNet points out that 1,200 titles that were published a year ago were not published in Q1 this year. However, 1,300 new titles were distributed in Q1 this year.

Wednesday, June 01, 2011
The July issue of Canadian Real Estate is set to hit newsstands on June 20th, 2011. The white cover, featuring a strong type treatment for the primary selling proposition, is remincient of the January 2011 Forecast issue, which is a perennial best-seller. The tasteful border treatment helps frame the issue and draws attention to the importance of the subject matter.

Rule #30….If it works…keep doing it

 



About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
sebastianuk says:
nice...informative blog...
Blog Archive
2014 (41)
2013 (101)
2012 (81)
2011 (75)
2010 (53)