Monday, January 24, 2011
Ever wonder why it is that (despite heroic efforts to produce better covers, on better paper, with perfect binding, and despite promoting  more aggressively then ever before) selling single copies continues to be such a challenge?

Thanks to MAGNET, a U.S.-based data clearinghouse, part of the mystery may have been solved.  (See graph below).

With dealers who carry magazines dwindling at such a pace, in both the US and Canada, is it any wonder sales are tougher to come by?  This type of erosion is akin to the Global Warming syndrome…a slow and steady melting away of our future.

Fewer dealers, fewer sales.  Who’da thunk it? Thanks to Doug Bennet for this link.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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