Friday, July 13, 2012
Newsstand Humour
This cover was sent in by a loyal reader of www.coverssell.com

It’s a good send up on the formulaic covers that work so well for magazines like Cosmopolitan.

It’s also a good reminder that we don’t want to become so stuck on rules that we become a parody of oursleves. After all, we still want to delight and surprise our readers.

On the other hand, it’s easy to mock success, much harder to generate the newsstand sales that Cosmopolitan typically turns in.  Cosmo’s ABC statements from 2011 show that they sold over 18 million single copies, with newsstand sales making up 50% of their total ratebase.   I think they are laughing all the way to the bank.

See original post by clicking here: http://www.prdaily.com/Main/Articles/12116.aspx

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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