Wednesday, July 25, 2012
This just in from a loyal reader…it is estimated that the Paparazzi shot used in this Women’s Day cover may have earned the rogue photographer a million dollar payday.  Boggles the mind.

But this “money shot” of Kate and Will has extra-earning potential, according to the Yahoo! post, because, wait for it, Kate is wearing a black bikini.   Click here:  http://ca.shine.yahoo.com/blogs/love-sex/honeymoon-photos-kate-middleton-prince-william-stir-controversy-181100199.html

What, no commentary on Will’s boxers?  Or the Walkie Talkie he appears to be holding?

Thursday, July 19, 2012
The new issue of Canadian Business is one to watch.

So much of what often influences blockbuster sellers is timing.  So, despite the fact that the RIM story is a bit, well, a downer, and the cover is black, the topic is certainly one that is generating tons of media coverage, has tongues wagging, and has stock holders clinging to the edge of their seats.

Art director John Montgomery says, “For our End of RIM story, we knew that we wanted a cover that would feel like a memorial for the company, and that it should be quiet and somber. Editor Duncan Hood started with the simple line: “Research in Motion (1984-2012).” The choice of black was decided upon immediately, and the eclipsed BlackBerry came from an early mock-up. Then we added the “It didn’t have to come to this” line to capture the regret and anger of seeing Canada’s largest tech company fall from such heights. Once that was completed, we realized that any additional cover lines would simply clutter the design. The choice to remove our usual red band in the name-plate was decided upon at the very last minute, but once we did that we knew that we had something very interesting for Canadian Business magazine.

Interesting indeed.  We will report back with a check-up later in the year.

Friday, July 13, 2012
This cover was sent in by a loyal reader of www.coverssell.com

It’s a good send up on the formulaic covers that work so well for magazines like Cosmopolitan.

It’s also a good reminder that we don’t want to become so stuck on rules that we become a parody of oursleves. After all, we still want to delight and surprise our readers.

On the other hand, it’s easy to mock success, much harder to generate the newsstand sales that Cosmopolitan typically turns in.  Cosmo’s ABC statements from 2011 show that they sold over 18 million single copies, with newsstand sales making up 50% of their total ratebase.   I think they are laughing all the way to the bank.

See original post by clicking here: http://www.prdaily.com/Main/Articles/12116.aspx

Thursday, July 12, 2012
The August 2012 issue of Vogue is impossible to ignore.  Those eyes are just lazers that you can feel from across the grocery store asile.  You feel the burning, you look, and you are captured. The lips. The tendrils. I love how she obliterates the logo. Nothing else matters!

Yes, I did just see the Spiderman movie, and the actress turned in a great performance. My guess is that she has made a lot of new fans, who will be eager to snap up this issue to learn more about her.

The UK edition is interesting too. Nice hat.

Friday, July 06, 2012
 The Fall+Winter 2012 issue of Weddingbells features a brand new look.
 
“The Fall + Winter 2012 issue of Weddingbells features a complete redesign from cover-to-cover. The look and feel of the magazine is clean, fresh and pretty and features new fonts, feature sections and a new cover design that very much reflects the inside of the issue. The cover image of our beautiful bride is relaxed and natural looking — she looks as though she’s been caught in a moment. We kept the overall feel of the cover light and airy to effectively showcase the image," says Alison McGill, Editor-In-Chief.
 
The cover price is $7.95, on sale July 16th, 2012. The Toronto/Ontario editon clocks in at 466 pages thick! Hard not to love a white wedding for a gorgeous blonde. Here is the new look vs. the old look:
 
 

The new look for fall

 

The older version
 
Thursday, July 05, 2012
Canadian Real Estate Wealth is doing two covers for its August 2012 issue.
 
The first cover is aimed at the B.C. and Alberta markets. The second is aimed at the rest of Canada.
 
When we have done split covers in the past, focusing on regional content, we have seen big lifts in sales peformance in B.C. and Alberta. After all, real estate is all about location, location, location.
 
 
Alberta cover


 
 
Rest of Canada cover


Thursday, July 05, 2012
The Jul/Aug issue of Legion Magazine hit newsstands July 2nd, 2012.
This issue recaps one of the most intense battles in Canadian military history, as we approach the 70th Anniversary of Dieppe. 
 
"Dieppe occupies a place of its own in the story of war, and the grim casualty figures must not class it as a failure… honour to the brave who fell. Their sacrifice was not in vain,” said Sir Winston Churchill.
 
We “committed to the cover” by going very big with the type treatment. Three additional hooks are neatly tucked underneath, and the use of yellow for the Vimy article helps the eye travel across the page.
 
The skybar treatment is also bold and calls out two other important articles in this issue, both of which are compelling reads. The issue is being promoted at LS Travel Airports.
 
 
 
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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