Wednesday, May 30, 2012
GardenMaking video helps sell SIP
Check out the new video, produced by GardenMaking magazine, featuring editor Beckie Fox, as she talks about Container Gardening.

It’s a great example of how publishers are using social media to help drive single copy sales of high value vertical content (SIPs), which have a longer shelf life and a high cover price ($9.99).

(Editor's note: Spacing magazine produced a video trailer to promote its latest edition, check it out here. Oh, and Zoomer is using video as well.)

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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sebastianuk says:
nice...informative blog...
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