The Spring 2011 issue of Fly Fusion
hits newsstands on February 21st, 2011. In case there is any doubt, yes, that is a Trout. And yes, the publisher has so much confidence in their brand that the fish is obscuring half the logo. Normally, the upper right corner has been reserved for a “drop down box” device, selling one of the other key features on the magazine.
However, it was decided that committing to the cover in a radically clear way was more important this time. Last year’s Spring issue (Ultimate Trout) was the best-selling issue in the magazine’s history, so we wanted to take our best shot at topping that achievement.
The strong use of numbers, to quantify the key selling propositions, and the benefit-oriented “hooks” deliver clear solutions for anglers seeking tactical advice on how to get the most out of their sport and passion.