Covers Sell | RSS
Thursday, January 19, 2012
Back issues selling like hotcakes on tablets
According to Atlantic Monthly blogger Megan Garber [click to read her post] back issues are selling like hotcakes.

Hearst Magazines reports that 30% of single copies sold on tablets are back issues, as opposed to the newly released issues.

Popular Science reports 40% of single copies sold are back issues.

Popular Photography reports that 41% of single copies sold are back issues.

The Canadian photography magazine Photo Life is now available on the Apple platform too.

This is certainly welcome news for publishers who can extract extra value from their archives.

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Rog says:
Looks like a lake, not an ocean, shot to me. Maybe somewhere in the Kootenays...
Most Read Stories
Blog Archive
2013 (47)
2012 (81)
2011 (75)
2010 (53)