Covers Sell | RSS
Thursday, June 30, 2011
What do Maisonneuve and Playboy have in common?
Both are award winners

Both publish great fiction

Both know how to turn bad news into good news
 
When Maisonneuve was confronted with being forced to polybag their magazine because of some, well, nipples as part of a black and white photo essay, they made it a virtue with a clever polybag treatment. The issue was a huge hit on newsstands, and won the cover of the year at the Canadian Newsstand Awards.

As embarrass ing as it must be to the legendary Hef, the sticker that was attached to newsstand copies is sure to drive sales too. Derek and Hef… two magazine legends.
 
 

 
 



- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Scott says:
Hi Johnny, I don't disagree. I once did a seminar entitled "avoiding the bombs." People love to re...
Most Read Stories
Blog Archive
2013 (59)
2012 (81)
2011 (75)
2010 (53)