Thursday, November 11, 2010
The Fall 2010 issue of British Columbia magazine features a cover that is the closest thing to a “lifestyle” cover I’ve ever seen them do.

The type treatment is bold, and alternates colors well to help the eye travel down the left hand side…great use of the cover real estate to take full advantage of merchandising realities.

The sky bar treatment is one of my favorites ever.  It really pops those three additional selling features, yet remains sophisticated while having fun.

Clean and uncluttered.  Strong benefit-oriented cover lines.  Promising fun and adventure.  This cover has the look of a winner.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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