Thursday, July 29, 2010
Steelhead
Fly Fusion is a quarterly magazine focused on fly-fishing addicts, both in Canada and the United States.

We approached the cover design on this issue almost as if it were an SIP (Special Interest Publication).

You will note that the word “Steelhead” appears four times:  First in the drop down box, secondly as the main selling feature, third with a supporting sell line and fourth with the bottom reference to Trey Combs, steelhead author.  And in case you were wondering, yes that is a monster Steelhead that you are making eye-contact with emerging from the depths.

   1. Radical Clarity
   2. Committing to the Cover
   3. The 3-Second Rule

These were the guiding rules used.  The Fall 2010 issue goes on sale August 23rd.  Cover price $7.95.

Fly Fusion magazine
Fly Fusion magazine

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Rick says:
I had the same thought as Scott: make room for the heroic women's team. A national sports magazine s...
Blog Archive
2014 (36)
2013 (101)
2012 (81)
2011 (75)
2010 (53)