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Tuesday, September 25, 2012
Jann Arden cover sells
The April 2012 issue of Zoomer featured Jann Arden as the cover girl.  As a huge fan of her music, the cover certainly caught my eye. I blogged about it back in March.

I loved the fact that Zoomer was taking a risk with this cover. Well, the results are in and…

The April 2012 issue out sold April 2011 by 40%, and it out sold April 2010 by 37%.

Congratulations to Zoomer for taking the risk! No risk, no reward!

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
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Rog says:
Looks like a lake, not an ocean, shot to me. Maybe somewhere in the Kootenays...
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