MastheadOnline News RSS MastheadOnline RSS en-us Mon, 05 Dec 2016 19:45:29 EST Mon, 5 Dec 2016 19:43:41 EST Open Blog Opportunity for the Publishing Industry Mon, 5 Dec 2016 19:36:43 EST Masthead has gone through some restructuring and Martin Seto is now the Editor of Masthead in addition to his duties as a Tech blooger and producer of the COPAs. Masthead which is experiencing all the same challenges as the industry will evolve into a volunteer based community based website and one of the initiatives  planned is to create an open blog opportunity for anybody that wants to write about how Magazine/Newspaper/Publishing can be relevant again in the digital world. At the recent Magazine  Day produced by the Ad Club on Friday, Dec 2 in Toronto the industry needs to compete better and not be stuck in the downward spiral the industry is in and this open blog is a way for the industry to share information and insight. The posting can be 750 -100 words, plus your photo and has to be positive and inspirational, no trash talk will be released. If you are interested please send us a note a National Magazine Awards Foundation announces the Call for Entries Fri, 2 Dec 2016 19:36:52 EST   The National Magazine Awards Foundation call for entries is now open for 2017. This is the 40th Anniversary of the awards program . Submissions open on December 1, and the deadline for entries is January 20. The early Bird deadline is January 13. This year's National Magazine Awards will feature 25 categories structured to emphasize the unique forms and functions of magazine journalism.Download the the Guide to the National Magazine Awards for more info at this link.  Enter Here    Newspapers Canada seeks judges for 2017 awards Fri, 2 Dec 2016 15:56:02 EST   Newspapers Canada is currently seeking judges for our 2017 Canadian Community Newspaper Awards and Great Idea Awards! Content Marketing Summit 2016 - How to Market to Generation Z (Millennials) Thu, 1 Dec 2016 16:24:49 EST A Content Marketing/Big Data Summit was held on Nov 28-29 at the Hyatt Regency Hotel in Toronto. This area of publishing as we all know, we need to pay attention to. Here are the key takeaways on the content marketing/ social media strategies being used to market to Generation Z (Millennials) from 3 industry experts. The panelists for this discussion were Rashel Hariri, Digital Social Media Manager, McDonlad’s, Agnes Koc, Marketing Manager, SPC – Student Price Card and Justin Bastedo, Brand Strategy Manager, Canada Buzzfeed       The End of an Era. Rogers Media Sells off some of their iconic B2B Media Brands in November. Fri, 25 Nov 2016 19:43:41 EST   As reported in September, Rogers Media had planned to sell off their B2B media brands as they focus in on their consumer titles. These changes to their magazine portfolio according to Rogers were to address the ongoing challenges facing the print media industry. They will focus on consumer brands that are centred on five content pillars: Entertainment, Lifestyle, Parenting, News & Current Affairs, and Sports.  This is a sad time as these brands link back to the Maclean Hunter era of Canadian Publishing and a lot of good people will be looking for work as the industry goes through a consolidation period.   Canada Periodical Fund â Application Deadline is December 19, 2016 Mon, 21 Nov 2016 02:36:18 EST The Canada Periodical Fund (CPF) – Aid to Publishers component provides financial assistance to Canadian print magazines, non-daily newspapers and digital periodicals.   Using a formula based on eligible copies sold or circulated by verified request over a 12-month period, the Aid to Publishers component provides funding to eligible Canadian publications. Publishers are able to use funding to support the creation of content, production, distribution, online activities or business development. The Magazine Grands Prix Announce Judging Co-Chairs and Guiding Principles for Judging Mon, 21 Nov 2016 18:22:29 EST   The Magazine Grands Prix anounced author, commentator and critic Stanley Péan and award-winning writer Soraya Peerbaye as judging co-chairs for the new award and fellowship program that celebrates the diversity of the country’s magazine media. Good Housekeeping Editor Jane Francisco named keynote speaker for The Advertising Club of Toronto's Magazine Day 2016 Fri, 18 Nov 2016 17:43:17 EST   The Advertising Club of Toronto has announced Jane Francisco, Editor-in-chief of Good Housekeeping, as the keynote speaker for the AdClub’s upcoming Magazine Day 2016 that takes place Friday, December 2, at the Four Seasons Hotel Yorkville in Toronto. Jane Francisco has been in the magazine industry for over 20 years holding key positions as Editor-in-chief of Chatelaine, Style at Home, and Glow magazine. Francisco was appointed Editor-in-chief of Good Housekeeping in November 2013. Google funds a Digital News Initiative in Europe. What about Canada? Fri, 18 Nov 2016 16:19:15 EST   Under pressure from the European union for the monopoly they have created in the digital search space, Google is now contributing to the creation of news in Europe through their Digital News Initiative (DNI). The DNI Innovation Fund established in 2015 is an initiative to help create innovation and  new thinking in news. Google has set aside €150 million, over three years, to give news organizations of all sizes the space to try new things. Vivadata releases 2016 Q2 results and shows print remains dominant Thu, 17 Nov 2016 18:59:08 EST The latest results from Vividata show that print is not dead and is the dominant choice of readers of newspapers and magazines in Canada. The survey highlights are the following Canadians are reading newspapers in both print and digital formats. Seven out of ten weekday newspaper readers are reading a printed edition daily. Seventy percent of newspaper readers still read a printed edition daily. That’s down from 90% five years ago.       FIPP Innovation in Magazine Media 2016-2017 World Report Thu, 17 Nov 2016 13:10:39 EST   The 7th edition of the Innovation in Magazine Media World Report is now for sale and you can get a free chapter to sample. The book takes a look at the ground-breaking, out-of-the-box, the downright offbeat and just plain useful thinking from the industries greatest proven success stories.    ELLE Canada has a New Editor-in-Chief Thu, 17 Nov 2016 18:53:50 EST ELLE Canada, one of Canada’s leading fashion, beauty and culture magazines with nearly 1.5 million readers across all platforms, has a new Editor-in-Chief, Vanessa Craft. She is highly respected multiplatform journalist with more than 16 years of experience, Craft joined ELLE Canada as Beauty Director in 2011, garnering six industry awards for the magazine and, since September 2015 alone, leading a team that increased traffic to the brand’s digital beauty content by 70%. CCTFA acquires Cosmetics from Rogers Media Fri, 11 Nov 2016 14:55:50 EST   The Canadian Cosmetic, Toiletry and Fragrance Association (CCTFA) has struck an agreement with Rogers Media to purchase Cosmetics magazine and its associated event-based properties—the Cosmetics Outstanding Service Awards (COSAs) and the Canadian Fragrance Awards. The CCTFA will acquire control of the trade names and right to use them, including intellectual property and other related assets on December 15, 2016. CSME to host media training for magazine editors event Tue, 8 Nov 2016 12:13:20 EST On Nov. 24, the Canadian Society of Magazine Editors (CSME) is hosting a media training event for magazine editors. A panel of experts will be on hand to dole out advice on getting TV and radio ready, and includes, food consultant Annabelle Waugh, TV host Marci len, Style at Home EIC Erin McLaughlin, and Cottage Life editor Michelle Kelly. Here are your 2016 COPA winners! Tue, 8 Nov 2016 11:45:39 EST Canada is becoming a global leader in the digital space with a new crop of digital players. The Canadian Online Publishing Awards (COPAs) were held on November 7, 2016 in the Mandarin Room at the Double Tree Hilton hotel in Toronto to a sold out audience that celebrated digital excellence in Canada. Independent Publisher of the Year went to the National Observer. Left to right: Mike De Souza (managing editor), Bruce Livesey (lead investigative reporter)