MastheadOnline News RSS MastheadOnline RSS en-us Thu, 21 Sep 2017 15:46:59 UTC Thu, 21 Sep 2017 11:42:29 EST Cover of the Week: The Walrus - Escaping America Scott Bullock Fri, 15 Sep 2017 11:21:24 EST The October 2017 issue of the Walrus is the Cover of the Week. This grainy black and white cover shot, of what appears to be a terrified and desperate soul fleeing the United States, is compelling.   The headline:  Escaping America…is Canada really a safe haven? Is this Another "Hail Mary" from Postmedia to Stay Relevant? Mon, 11 Sep 2017 08:41:10 EST   Who would imagine that these two companies could work together but they have. Postmedia Network Inc. publishers of the National Post, Financial Post and Sun chain of newspapers will feature content from Rogers’ magazine titles  Chatelaine, Flare, Today’s Parent, and MoneySense in a new newspaper section titled Life by Design.    Jessica Johnson Named Executive Editor of The Walrus Sun, 10 Sep 2017 06:30:28 EST     The Walrus Foundation announced the promotion of Jessica Johnson to the new combined role of Executive Editor and Creative Director of The Walrus from Senior Editor. "We've retired the role of editor-in-chief and have created a new role -- Executive Editor and Creative Director -- to reflect what the organization needs now," said Shelley Ambrose, executive director of The Walrus Foundation and publisher of The Walrus."    ZoomerMedia's The New Classical 102.9FM merges with On The Bay Magazine Fri, 8 Sep 2017 11:31:14 EST   This is a first for the media industry where a radio station and magazine merge together as one and may not be the last time this happens. Masthead sees more consolidation like this in the future where a radio station is becoming more magazine like and a magazine offer more audio content. We predict the websites will become one in the future during this merger. On The Bay, based in Collingwood, ON is a regional lifestyle magazine published quarterly for the 20 towns and villages of Southern Georgian Bay with 50,000 readers and 300 advertisers. ZoomerMedia owns and operates CFMO-FM – The New Classical 102.9FM out of Collingwood reaching listeners throughout Southern Georgian Bay, including Barrie, Owen Sound, Midland, Orillia, and much of central Ontario.   SendtoNews offers free sports content to publishers with revenue share for advertising Fri, 8 Sep 2017 00:25:32 EST   In a digital world where content costs must be lowered this innovative company based in Victoria, BC offers publishers video sports highlights for their websites. According to the website this content will be branded and customized for the publisher's website at no charge through a revenue sharing agreement. SendtoNews, launched in 2010, is one of the largest distributors of digital sports video, from partners like MLB, NBA, PGA Tour, NHL, PAC-12 and 75+ others to their publishing network of over 1500 digital newspaper, radio and television outlets. They do not however offer NHL sports highlights in Canada as Rogers Media owns those rights. Virtual Paper discontinues their flash based digital service for magazine publishers Fri, 8 Sep 2017 12:19:53 EST   It has been learned that Virtual Paper, a digital edition solutions company based in Montreal, will stop support for their flash based digital edition service as of December 31, 2017. This will cause a lot of problems to all the magazine publishers that have been using their software to produce the digital editions of their magazine. This development means publishers will have to reproduce the archives of their magazine and absorb the extra costs to do it plus find a new solution going forward. It seems quite unfair to leave your customers like this. Canada News Wire (CNW) is now called Cision Fri, 8 Sep 2017 10:07:59 EST   Cision a global media intelligence company with its head office in Chicago acquired Canada News Wire in June 2016 and it has operated as a separate division for the past year. CNW will now be called Cision as part of a global rebranding effort. According to a posting by Kevin Akeroyd, CEO; “From now on, you’ll hear us saying that Cision’s Canadian distribution services are powered by Canada Newswire. This is a change in logo and language only – all other aspects of our distribution offerings, including our reliability and credibility with media, remain in place.“ Cision solutions include PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands.  Post City Magazine launches a new print edition for the Annex neighbourhood in Toronto Thu, 31 Aug 2017 22:15:33 EST   With the news about print closures here is a bit of good news for the publishing industry, Post City Magazine has launched a new monthly magazine for the Annex neighbourhood in downtown Toronto. Post City Magazine is a city lifestyle magazine publisher for local affluent neighbourhoods. They currently produce 7 editions for Richmond Hill, Thornhill, North York, Bridal Path/Bayview, Midtown, Forest Hill/Yorkville and Leaside/Rosedale communities.    The Wall Street Journal print edition in Hong Kong is the latest casualty of the digital disruption Wed, 30 Aug 2017 02:58:01 EST   It seems all we are reporting this month are obituaries of print editions. The latest high profile one is the Hong Kong version of the Wall Street that will cease to publish on October 6. This was reported in The Standard and according to the story this is part of a strategy to cut back print operations in Europe and Asia and focus on digital as News Corp (parent company) reported a loss of $643 million USD in their latest fiscal that ended June 30. Two more pubs are going all Digital - The Village Voice and dig! Magazine Mon, 28 Aug 2017 10:44:47 EST   Two more print publications are biting the dust. It should be no surprised to anyone that consolidation in the publishing industry is picking up steam, With the ease of entry of digital publishers and the rise of fake news there is an over supply of digital options in the marketplace good and evil. Print is the most expensive ad medium based on CPMs and will suffer the most through this digital disruption that is happening. But publications still offers the highest quality audience, but advertisers don’t want to pay for quality and they are gravitating to the cheap digital ads even though they do not reach real people in some ad networks, except of course email newsletters and digital replica magazines that are opt-in. Google is finally stepping up for Ad Fraud with cold hard cash. Martin Seto Mon, 28 Aug 2017 14:50:43 EST   The customer is finally getting payback for all the ad fraud that exists in ad networks that offer supposedly superior results. According to this Wall Street Journal article Google is finally making restitution for all the ad fraud that exists in their online advertising system. These refunds have been reaching hundreds of thousand of dollars according to the Wall St article. If I was the advertsier I would be firing that digital agency that did the buy also as they let the client get scammed. The Globe and Mail is going all in with digital for Atlantic Canada Wed, 23 Aug 2017 16:32:23 EST   The news media as we all now is going under a transformation and it was reported in a Canadian Press wire story that the Globe and Mail will stop printing its newspaper in Atlantic Canada on November 30. These changes are not expected as the news media makes changes to their business model with the growth of online readership. According to the report the savings are estimated at a million dollars a year and will be reinvested in adding more journalists to the stable of writers. TC Media sells three Quebec newspapers Mon, 21 Aug 2017 16:32:23 EST   As reported on the News Media Canada website, TC Media has announced the sale of three of its publications, as well as their related web properties, to Trium Médias Inc. The newspapers which have been sold are: L'Étoile du Lac, based in Roberval, QC, Le Lac-St-Jean, in Alma, and Le Nouvelles Hebdo, in Dolbeau-Mistassini.  Douglas Kelly To Become President of St. Joseph Media replacing Douglas Knight Thu, 17 Aug 2017 10:17:22 EST   Douglas Kelly will immediately assume the position of President of St. Joseph Media, Tony Gagliano, Executive Chairman and CEO of St. Joseph Communications announced today. Mr. Kelly, who is currently SVP, Strategic Content Labs, at St. Joseph Media, takes over the position from Douglas Knight, who recently retired after leading the division for 10 years. Venture Publishing founded by Ruth Kelly has closed its business operations. Martin Seto Wed, 16 Aug 2017 22:55:01 EST   Venture Publishing based in Edmonton has ceased operations due to the passing in June of its founder and CEO Ruth Kelly. I had the pleasure of meeting her at her office and at Alberta Magazines Publishers Association (AMPA) conferences over years and she was a inspirational force in the publishing industry in Alberta. We are sadden by her passing and her legacy publishing company. Venture Publishing published Alberta Venture and Alberta Oil as their principal magazine titles.