MastheadOnline News RSS MastheadOnline RSS en-us Mon, 20 Nov 2017 03:47:00 UTC Sun, 19 Nov 2017 22:46:17 EST Coalition on Copyright Changes Sat, 18 Nov 2017 22:30:52 EST    I Value Canadian Stories is an initiative driven by a coalition of associations across the creative industries founded by: Access Copyright, Association of Canadian Publishers, Canadian Artists’ Representation/Le Front des artistes canadiens, Canadian Publishers’ Council, News Media Canada, Playwrights Guild of Canada and The Writers' Union of Canada. Heritage Canada review of Magazines Sat, 18 Nov 2017 19:27:41 EST Department of Canadian Heritage The Department of Canadian Heritage continues its review of cultural programs such as the CPF, Magazines Canada is collecting key statistical data across the industry, on a random and aggregated basis, to inform policy-makers and shape the positions  on major issues.The Board of Magazines Canada has prioritized this research, and asks for  help to ensure the magazine industry is well represented through accurate and relevant data. Magazines on Parliament Hill Fri, 17 Nov 2017 18:28:12 EST     Magazines Canada members and key partners are invited to join the association's Board of Directors in Ottawa on November 21 for  Magazines on the Hill reception. This is an opportunity to meet  with Members of Parliament, Senators and other influential Ottawa decision-makers who are responsible for the legislation that underpins Canada's cultural policy and programs, including the Canada Periodical Fund. Come out and share a #MagazineMoment with Ottawa! Transcontinental Media sell 21 publications Tue, 7 Nov 2017 18:26:56 EST   exiting the publishing field Transcontinental Media  announces  the sale of 21 of its publications and their related web properties to Icimédias Inc. In total, 140 employees of these various publications and 28 employees from TC Media's Production team are transferred to Icimédias.  With the completion of this transaction, close to 50% of the titles included in this process are now in the hands of local owners. State of Digital Seminar Tue, 7 Nov 2017 18:26:29 EST     How to compete in the digital world for publidhers. What digital wagon do they hitch a ride on? The digital landscape includes programmatic, search, social, content marketing, web display and email.  What are the needs of the reader and advertiser in this new environment? There are signs that readers are suffering from digital ad overload? What is the ad effectiveness of tv, radio, outdoor, newspaper and magazines versus digital which is better. What works and doesn’t work will be explored in this panel discussion with 3 marketers. Magazine Canada Awards Merge with National Magazine Awards Tue, 7 Nov 2017 17:41:44 EST     The National Media Awards Foundation and Magazines Canada  announce the integration of 10 Magazine Grands Prix categories into the National Magazine Awards.The National Magazine Awards will be a unified program of 29 categories  to recognize excellence in journalism, writing, visual art, design and publishing. Open to all Canadian creators and publications in both official languages, the National Magazine Awards recognize our country’s diverse communities of readers. KODACHROME launched by Eastman Kodak Tue, 7 Nov 2017 22:22:17 EST   A magazine about the  analog renaissance Kodachrome is a new magazine designed to tell the story of the analog renaissance and to showcase the place of craft and analog technologies in contemporary culture. KODACHROME magazine highlights the worlds of cinematography, photography, vinyl records, publishing and more, telling a broad mix of stories inspired by the craft revival – while also considering the harmonious balance with digital technologies like 3D printing and CGI.   Cover Re-Design for Canadian Woodworking Scott Bullock Mon, 6 Nov 2017 10:36:08 EST   The Dec/Jan 2018 issue of Canadian Woodworking has a fresh new look.  Publishers Linda and Paul Fulcher commissioned K9 Strategy + Design to assist with the project.   Norm Lourenco, Creative Director at K9 Strategy + Design said this:   “Our main goal with this project was to develop a masthead logo/wordmark that would stand out against its competitors – a challenge when working with long titles. We worked hard to find the right balance that would accommodate the variety of different sized projects that are regularly featured on the cover and at the same time allow the masthead to stand out.”   Quebecor launches a tablet version of the J5 mobile app for Le Journal de Montreal and Le Journal de Quebec daily newspapers Mon, 6 Nov 2017 22:40:22 EST   The digital consumption habits of Canadians according to Comscore based on their hardware show that 50% of users are on the desktop, 30% smartphones and 20% tablets. Canadians are well connected with 30.6M cellphone subscribers (73% have smartphones) in a market with a population of 35.1M (87% index), that is 2 phones per household in Canada (15.4M HHs), the average household size is 2.4.  St Joseph launches new Men's Service magazine - "Title" Sat, 4 Nov 2017 09:10:23 EST   St Joseph media has tweaked their stable of 10 brands that include city lifestyle magazines (Toronto Life, Ottawa Magazine) and women service pubs (FASHION Magazine, Weddingbells, Marriage Québec, Canadian Family) is launching a Men’s service magazine “Title” this November. The new publication Title replaces the former Men’s FASHION magazine and will be targeting affluent Men 28-50. Panelists Announced for the State of Digital Seminar for COPA Awards Party Mon, 30 Oct 2017 12:47:33 EST   The State of Digital Seminar that is now part of the COPA Awards program will have a distinguished panel this year that will include Gah-Yee Won, Director, Global Digital Brand Strategy at Scotiabank, Taina Suomela the Toronto office General Manager of InBox Marketer a email marketing agency and Fawn Annan, President & CMO IT World Canada (ITWC) and content marketing services and technology publishing company with a 30 year history.   Cover of the week: Sports Illustrated gets into Politics Scott Bullock Thu, 5 Oct 2017 09:58:10 EST   The latest issue of Sports Illustrated has gotten into politics.   I give SI credit for not shying away from controversy…controversy typically helps sell magazines.  Therefore, it deserves to be the Cover of the Week. However, I’m just not sure the gamble is going to pay off for Sports Illustrated this time on newsstands, in the USA, although it probably will here in Canada. CMA CASL Survey - Make your Voice Count Thu, 28 Sep 2017 19:17:40 EST   The federal government is conducting a statutory review of Canada’s Anti-Spam Legislation that began on Sept 26. The Canadian Marketing Association (CMA) has put together a survey to get industry feedback to voice their opinions on this act. The CMA has been working with the Canadian Chamber of Commerce and several other partners over the past decade to voice the opinions of business about CASL.   Cover of the week - Vanity Fair's " Wild About Harry" Scott Bullock Thu, 28 Sep 2017 10:42:58 EST   The October 2017 issue of Vanity Fair is the Cover of the Week.   For fans of the popular Netflix show Suits, this cover will be irresistible.  Ditto for Royal Family addicts. The local Toronto actress is sure to help them sell lots of magazines. COPA 2017 FINALISTS Mon, 25 Sep 2017 22:37:56 EST   The finalists for the 2017 Canadian Online Publishing Awards has been announced. They are posted on the COPA website at this link. The winners will be announced on November 13 at the COPA Awards event that includes a State of Digital Seminar: “What can legitimate publishers do to compete against the ad tech community.” moderated by Martin Seto , COPA Producer.    COPA EVENT INFO  Date: Monday, Nov. 13 State of Digital Seminar: 4-6 pm  COPA Cocktail reception – 6-7:30pm (buffet food, cash bar) COPA Awards Event – 7:30-10pm Place: DoubleTree by Hilton Downtown, Toronto Cost: Awards Ticket $75, Seminar Only $35   Ticket Link #mastheadmag, # COPAwards