Wednesday, May 30, 2012
Check out the new video, produced by GardenMaking magazine, featuring editor Beckie Fox, as she talks about Container Gardening.

It’s a great example of how publishers are using social media to help drive single copy sales of high value vertical content (SIPs), which have a longer shelf life and a high cover price ($9.99).

(Editor's note: Spacing magazine produced a video trailer to promote its latest edition, check it out here. Oh, and Zoomer is using video as well.)

Friday, May 18, 2012
According to U.S.-based MagNet Business Insights (thanks to Gil Brechtel for sharing this information), the controversial Breast-Feeding cover is selling!

Rule #6 Be Controversial and Collectible

See original blog post:

Not surprisingly, all the free tv, radio, and Twitter-time has helped elevate the buzz around Time Magazine. And as one of my readers pointed out on Masthead, it doesn’t hurt that the mummy is extremely attractive (he said “hot”, but point taken) :  Rule #20  Be Sexy! is working here too.

But my guess is that controversial trumps sexy, and that lots of women, as well as men, are buying this issue, because it has gotten so much free advertising and people are curious to learn what all the fuss is about. But her hair may have something to do with it too, I suppose.


  1. It is tracking 82% better than the issue prior (Scandal above)
  2. It is tracking 59% better than two issues prior (Osama above)
  3. It is tracking 46% better than the total average of the 13 issues prior
  4. It is tracking 43% better than the total average of all 26 issues prior

Those are some impressive results!

Wednesday, May 16, 2012
Toronto Life is launching a new Special Interest Publication (SIP) on Neighbourhoods.

Here is a quote from Maryam Sanati – Editor: 

Toronto Life Neighbourhoods is an all-new insider’s handbook to the 300 best things to do in this city right now. It’s authoritative and carefully curated—everything readers have come to expect from Toronto Life. It’s also hopelessly romantic. We love this city, and we wanted to revel in its prosperity. Everywhere you look these days, Toronto has great new local bars, restaurants, markets, vintage shops, décor stores and galleries. Our experts pick the very best of the crop. The point is to offer a useful magazine that lets Torontonians play tourist in their own town. Our art team—art director Una Janicijevic, photo editor Anna Lisa Sang and photographers Emma McIntyre and Derek Shapton—contributed more than 300 documentary photographs to the project. Emma’s cover image sets the mood—a lovely street scene on a bright summer’s day. It’s a perfect Saturday morning in Toronto.”

It’s always a great day when a new magazine is launched, and particularly so when the cover is this good!

(Click here to read an article about the SIP announcement party back in Feb.)

Friday, May 11, 2012
The 2012 Quiz Show at the MagNet Conference, Wednesday, June 6th, 2012, will feature three of Canada’s finest Art Directors for a Q & A on the Cover Development Process.

Jason Logan, Creative Director, Rogers Publishing; Christine Dewairy, Art Director, Toronto Life; and Brian Morgan, Art Director, The Walrus; will be this year’s star guests, as they share insights on how the cover process works, who is involved, what matters, and how covers evolve creatively from concept to completion.

This year, covers from Esquire magazine will be featured in an audience particpation warm-up event, with a lucky attendee walking away with a $2000 cheque for a newsstand promotion, sponsored by Presse Commerce. Click on Images to Zoom in.

Plus, you’ll get insight on the 30 Rules for newsstand success, and an inspirational Quiz Show session, with the audience matching wits with our Celebrity Art Directors… after all, Art Directors Rule!

Last year’s event was a sell-out, and seating is limited, so don’t miss out.

To register, click on this link:

Act Now to reserve your seat, and to secure a chance to be a hero and bring home $2000 for your magazine!

Thursday, May 10, 2012

The May 21, 2012 issue of Time magazine is causing quite a stir.

As we know, the bible thumpers and moral majority crusaders south of the border can really get agitated about breasts. Then throw in the fact that the kid who is breast feeding (something all politically correct types and health care advocates support), is more teenager than toddler, and bam, you’ve got the nitro effect that can create a firestorm of chitter chatter, outrage, and free publicity.  And probably help sell a lot of magazines!

Rule #6  Be Controversial and Collectible

About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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