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Friday, October 08, 2010
Adbusters Obama as Clown issue
Back on April 25th, I posted this cover to illustrate Paul Jone’s theory about covers that are from the “art with logo” school.  Despite the fact that living politicians rarely sell well, this cover appealed to my sense of humor.

This issue did not sell well in Canada, sales were down 13% from the same time slot last year.  However, in the UK it sold 6% better than last year’s issue.  And in the important (and biggest) US market the issue sold 6% better too.

Recently, the American Society of Magazine Editors awarded New York magazine’s version of Obama the Best Cover in the Most Controversial category, despite it selling below average.  (See post under New & Networthy icon).

Adbusters should feel good about their overall results.

 

tktkt
 



 

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Rick says:
I'm loving the type on the cup as well. Bold, strong and fun....
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