Friday, October 08, 2010
Adbusters Obama as Clown issue
Back on April 25th, I posted this cover to illustrate Paul Jone’s theory about covers that are from the “art with logo” school.  Despite the fact that living politicians rarely sell well, this cover appealed to my sense of humor.

This issue did not sell well in Canada, sales were down 13% from the same time slot last year.  However, in the UK it sold 6% better than last year’s issue.  And in the important (and biggest) US market the issue sold 6% better too.

Recently, the American Society of Magazine Editors awarded New York magazine’s version of Obama the Best Cover in the Most Controversial category, despite it selling below average.  (See post under New & Networthy icon).

Adbusters should feel good about their overall results.

 

tktkt
 



 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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