Friday, July 07, 2017
Hamilton (by Toronto Life)

The July 2017 issue of Toronto Life features an interesting cover line:  HAMILTON in huge screaming type, supported by 6 starbursts proclaiming the benefits of our sister-city.

 

 

 

Here’s what Editor Sarah Fulford has to say about this one:
 

“Increasingly, city-loving house-hunters in Toronto are faced with three choices: buy a tiny condo, rent an apartment forever or move to Hamilton We put the Stuart Berman’s excellent story on the cover to tap into that conversation. Toronto Life’s art director, Christine Dewairy, came up with the cheeky line “Toronto’s New Hot Spot” to signal that the article looks at Hamilton through the eyes of someone priced out of Toronto.”

 

It’s a gutsy move. And a really well-written, interesting article.  I thought it might be the first time a city magazine has featured another city on it’s cover, so I checked with Alan Centofante, a newsstand consultant on many of the USA’s top city magazines.  He came back with a few, including one that Toronto Life did on Chicago, back in Sep 2000.
 

 
 
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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