Tuesday, June 07, 2011
Delicious
This double issue from Canadian Family looks like a winner… pushing all the right buttons for a Summer issue.

Seasonally appropriate, this cover offers great advice on both eating and dieting. Perfect for busy moms… and dads too.

How absolutely delicious.

The art director has used all the best cover real estate, to take full advantage of merchandising realities on today’s busy newsstand racks:

3 great hooks in the sky bar region
Far left margin space maxed out
Star-burst button in upper right corner using the blessed words Win and Free

And we love the little arrow device pointing to the popsicle for the Easy Recipes piece.

The cover is bright, energetic, fun, up-beat and offers tons of benefit-oriented service.

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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sebastianuk says:
nice...informative blog...
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