Wednesday, September 26, 2012
Atlantic scores with Obama
Atlantic magazine scored a big hit at newsstands with its March 2012 cover featuring President Obama.

According to my friends at MagNet, sales of this cover were 43,500… up 77% from the same issue in the prior year.

As for the Civil War SIP, (that had an “introduction by President Obama flagged in the skybar) it managed to sell 26,000 copies, slightly below their 12-month average for all other Atlantic Monthly SIPs (27,500). However, the SIP cover price was $10.99 U.S. and $12.99 in Canada, compared to $6.99 U.S. and $7.99 in Canada on regular issues of Atlantic.

That’s a 57% higher cover price in the U.S. for the SIP and 63% price hike in Canada (compared to regular editions). Hello newsstand revenue bonus!

The Obama edition was the Cover of the Week:  http://www.coverssell.com/?p=5191

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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