Wednesday, December 23, 2015
Canada’s History Posts Impressive Gains
Canada’s History magazine (formally The Beaver) is having another record-breaking year at the newsstand in 2015!

“We ended the 2014 year with two record breaking issues, for both our Oct/Nov 2014 (The World Wars) issue and the Dec/Jan 2015 issue (Last Spike). The momentum has carried over into 2015, with three more record-breaking covers in 2015,” says Melony Ward, publisher.

“Interestingly, all three record breakers this year feature illustrated covers,” says consultant Scott Bullock. A tip of the cap to editor Mark Reid, art director James Gillespie, Ron Sellwood and the CTC team.
  • The Feb/Mar 2015 issue (Cook) set a new sales record for this time slot, with sales up 69% from prior year’s issue.
  • The Jun/Jul 2015 issue (Northwest) set a new sales record for this time slot, with sales up 41% from prior year’s issue.
  • The Aug/Sep 2015 split cover issue (Squid/New France) will set  new sales record for this time slot, with sales up 67% from prior year’s issue.
  • The Dec/Jan 2015 issue (Last Spike) set a new all time best sales record, with sales up 35% from prior year’s issue.
  • The Oct/Nov 2015 issue (The World Wars) set a new sales record for this time slot with sales up 65% from prior year’s issue.
 
 

 
 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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