Wednesday, February 16, 2011
Lea
The March issue of Cosmopolitan is now on racks.  This cover is difficult to ignore.

Lea Michele’s stock continues to rise…her performance at the Super Bowl was electric. The flaming red full-bleed is appropriate for the Valentine’s season. The ” try me” price of $3.99 is working overtime, as is the starburst in the upper right quadrant.

The rest is formulaic Cosmo cover lines, designed to tease, and to promise benefits and solutions of interest to their audience.

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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