Back in August, CoversSell.com featured the
September 2010 issue of Zoomer as Cover of the Week, and predicted great sales. We called the cover very
Vanity Fair-esque.
Happiness is something we all aspire to achieve. Some pray for it. But great single copy sales can make us happy, and put a smile on our faces too, eh?
With newsstand sales in 2010 “challenged,” increasing sales by a wide margin is a praise-worthy accomplishment.
The verdict is in from consumers:
1. The issue has the best-ever sell-through efficiency since
Zoomer first started publishing, back in October 2008.
2. The issue has by far the best sales result of 2010 to date, with sales up 53% compared to the previous five issues.
3. It beat last year’s September issue by 71% in copies sold, and efficiency was up 20pts.
A fabulous cover and outstanding results! Congratulations to the team at
Zoomer and Coast to Coast.