Tuesday, December 21, 2010
Check Up on Zoomer
Back in August, CoversSell.com featured the September 2010 issue of Zoomer as Cover of the Week, and predicted great sales.  We called the cover very Vanity Fair-esque.

Happiness is something we all aspire to achieve.  Some pray for it.  But great single copy sales can make us happy, and put a smile on our faces too, eh?
With newsstand sales in 2010 “challenged,” increasing sales by a wide margin is a praise-worthy accomplishment.

The verdict is in from consumers:
1. The issue has the best-ever sell-through efficiency since Zoomer first started publishing, back in October 2008.
2. The issue has by far the best sales result of 2010 to date, with sales up 53% compared to the previous five issues.
3. It beat last year’s September issue by 71% in copies sold, and efficiency was up 20pts.

A fabulous cover and outstanding results!  Congratulations to the team at Zoomer and Coast to Coast.

 



- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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