Friday, April 19, 2013
Dreamy Covers
The 2013 Travel Guides, published by Canadian Joe Turkel, are looking quite fine.

These annuals are not available by subscription, and are 100% newsstand driven products. The publisher supports the channel with aggressive newsstand marketing. All three are priced at $6.95 in both Canada and the U.S. markets.

“We are thrilled to have our three travel guides on newsstands across the U.S. and Canada as well as in other countries around the world. Our 2013 guides are being sold in over 9000 retail locations and we expect our sales to double versus our 2012 newsstand sales," said Turkel. The magazines are distributed by Coast to Coast.

Last year’s guides sold well:

  • Florida Guide sold nearly 11,000 units
  • Canada Guide sold nearly 9,000 units
  • California Guide sold nearly 7,600 units

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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