Monday, July 31, 2017

The Fall 2017 issue of Fly Fusion is one of my favorites of all time.  It’s scheduled to hit newsstands on August 21st, 2017.
 

Normally, I’m not a fan of adding pets to the covers of magazines.  But this is the exception. This cover has it all…the predator, the prey, the pooch. And it has that moment of triumph…the ahhh moment anglers relentlessly seek.
 

Tons of benefits packed into this issue, with strong support sell-lines.
 

 
Friday, July 14, 2017
French court denied a bid by a Paris prosecutor who called for Paris Match magazine to be removed from sale on newsstands.  At issue: images from the terrorist attack in Nice, on the one-year anniversary of the Bastille Day massacre.  Mohamed Lahouaiej-Bouhlel, 31, drove a rented truck into a crowd of people as they watched a fireworks display late on July 14th, 2016, killing 86 people.  More than 300 people were injured in the brutal attack.

 

A French journalist’s union, SNJ,  condemned the prosecutor’s request, warning that it was a curb on press freedom.

 

 

Managing Editor Olivier Royant said the magazine “aims to fight tooth and nail for the right of citizens, and first and foremost of victims, to know exactly what happened during the attack”.


A group representing the families of victims had complained that the magazine was being insensitive for “morbid sensationalism.”

 

The judge did ban the future publication of two particular images either in print or in digital forms.



  
Friday, July 14, 2017

The latest SIP from LEGION is scheduled to hit newsstands on August 7th, 2017. Here’s what Art Director Jason Duprau had to say about this issue:

 

“When the First World War started in 1914, Canada’s population was less than 8 million, yet more than 620,000 enlisted to stand up to tyranny. Many of the surviving soldiers felt compelled to share their stories—not necessarily with everyone, but with those who had also served—and Legion Magazine helped their voices be heard. Many of those stories, accompanied by dozens of dramatic photos, are collected in this new special issue.  The cover features an iconic photo with great eye-contact, a clear and concise sky bar, compelling main sell-line and a button graphic, highlighting 88 Iconic WWI Photos.”

 

The issue sells for $14.95
 

 
Friday, July 14, 2017

The Sept/Oct 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on August 14th, 2017.

 

With real estate markets across the country sizzling, Canadian Real Estate Wealth’s cover is extremely timely and contains valuable information anyone can put to good use. This magazine is on a major roll, with 12 of the past 14 issues posting sales gains…over a two year period!

 

Highlights of this cover include:

• Sky Bar effectively alternates white and yellow for legibility

• Bold Type for Main Sell Line

• Use of check symbols in far left position

• Use of Number 3 to highlight value

• Use of underline technique to add interest

• Color Choice of Yellow creates hot effect off Blue background

 

The magazine retails for $7.99

 

Art Director:  Ali Chin

 
 

 
Friday, July 07, 2017

The July 2017 issue of Toronto Life features an interesting cover line:  HAMILTON in huge screaming type, supported by 6 starbursts proclaiming the benefits of our sister-city.

 

 

 

Here’s what Editor Sarah Fulford has to say about this one:
 

“Increasingly, city-loving house-hunters in Toronto are faced with three choices: buy a tiny condo, rent an apartment forever or move to Hamilton We put the Stuart Berman’s excellent story on the cover to tap into that conversation. Toronto Life’s art director, Christine Dewairy, came up with the cheeky line “Toronto’s New Hot Spot” to signal that the article looks at Hamilton through the eyes of someone priced out of Toronto.”

 

It’s a gutsy move. And a really well-written, interesting article.  I thought it might be the first time a city magazine has featured another city on it’s cover, so I checked with Alan Centofante, a newsstand consultant on many of the USA’s top city magazines.  He came back with a few, including one that Toronto Life did on Chicago, back in Sep 2000.
 

 
 
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (72)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)