Wednesday, May 22, 2013
Four Wheel Drive climbs the charts
Four Wheel Drive magazine relaunched with its final issue of 2011 (Volume 13, #6). 

Sales on that first issue increased by 20% compared to the same issue in the prior year. As good as this was, the title did even better in 2012, with a cumulative increase of 42% compared to 2011 totals. 

Six of seven issues since the relaunch have outsold the prior year’s issues. 

  1. Volume 13 #6: up 20%
  2. Volume 14 #1: up 33%
  3. Volume 14 #3: up 71%
  4. Volume 14 #4: up 148%
  5. Volume 14 #5: up 57%
  6. Volume 14 #6: up 24%

Volume 14 #5 set a new all-time sales record, which was established in 2007…35 issues back in time.

All the top U.S.-based off-road titles saw sales decline in 2012 here in Canada, but 4WDrive climbed the chart.

  • Sport Utility… down 17%
  • Petersens…down 13%
  • JP…down 13%
  • Off Road…down 13%
  • Four Wheeler…down 5%
  • Four Wheel Drive (Canadian Content)…up 42%

The new look covers, upgraded content, a new distributor, smart, strategic promotions, great work by Ron Sellwood at Coast to Coast, and CoversSell.com all contributed to a block-buster year for Four Wheel Drive.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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