Wednesday, May 31, 2017

The Summer 2017 issue of Prairies North hits newsstands this week.

This special Canada 150 issue of Prairies North celebrates Saskatchewan’s key contributions to Canada’s cultural, political and economic landscape. From agricultural innovations that affected farming practices at home and abroad, to an abundance of Saskatchewan-born talent in professional sports, to political movements that changed policy and practice, Saskatchewan has made its mark on the Canadian stage.

Our cover uses a number of devices to signal this issue’s importance:

  • Black Frame
  • Bold Type Treatment
  • Large Main Sell Line
  • Use of Numbers to highlight benefits
 

If you have a great cover to share, please send all submissions to Scott Bulloch scottbullock(at)rogers(dot)com

Wednesday, May 31, 2017

The Jul/Aug 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands June 19th.

Art Directors Ali Chin and Marla Morelos have created another great looking cover featuring:

  • Bold Main Sell Line, positioned at the top and centre
  • Strong Sky Bar treatment
  • Good use of yellow to highlight key selling points and to draw the eye down the cover
  • Benefit-oriented supporting sell lines positioned at left
  • Clean and uncluttered
  • Warm, positive, upbeat feeling
 

If you have a great cover to share, please send all submissions to Scott Bulloch scottbullock(at)rogers(dot)com
Wednesday, May 17, 2017

Atlantic Books Today has chosen an illustrated cover approach to headline their Spring 2017 issue.
 

The cover has a very clean and uncluttered approach, which gives the title a smart, welcoming feeling.
 

Editor Chris Benjamin.
 

 

The Call for Entries for the 2017 Canadian Online Publishing Awards (COPAs) is open and the Early bird deadline is June 9. Visit www.CanadianOnlinePublishingAwards.com

 



Wednesday, May 10, 2017
 

Fashion Magazine has announced that their Summer 2017 issue will feature a “peel and reveal cover treatment”.  The cover treatment has been sponsored by Joe Fresh.

“We’re thrilled to partner with Joe Fresh on another cover execution and a high quality editorial integration. The clean and contemporary look and feel of the issue is synonymous with the Joe Fresh brand and the peel-to-reveal cover adds a layer of intrigue and interactivity to the consumer experience,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Media.

 

According to the press release: “This is FASHION’s second interactive print cover following the April 2017 mix-and-match “flip book” cover featuring supermodel Coco Rocha that earned an unprecedented 104 million media impressions in 15 days.

 

It goes on to say:

 

“Our dream was to shoot this cover at Cuadra San Cristóbal, an equestrian estate outside Mexico City that was built by the famous Mexican architect, Luis Barragán,” said Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “The setting—with its bright pink and orange walls and its simple, modern lines—perfectly complemented the styling and mood for the shoot. We also wanted the cover to be unexpected. Instead of a typical model shot, we aimed to create a dreamy scene that piqued our readers’ curiosity to interact with the image. FASHION is about more than clothes; our editorial goal is to inspire fashionable lives.”

 

What fun.  Great example of getting creative with the print medium.  Love it!

The issue is on sale in Canada May 15th, 2017.


The first image is the cover before peeling, the second is after peeling.
 

 

 
 
Wednesday, May 10, 2017
 

Congratulations to the team at Canadian Geographic for the success of the Nov/Dec 2016 issue, featuring Canada’s new national bird.
 

This issue was a success on every level:

1.  Got lot’s of free media exposure

2.  Sales up 42% from prior year

3.  Cover price increased by $1 to $8.95…a 12.6% increase

4.  Revenue up 59%

5.  Efficiency finished at 42%…up 14 pts from prior year

 
 

 
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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