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Monday, December 19, 2011
Your Mortgage SIP debuts

A new Special Interest Publication (SIP) from Canadian Real Estate Wealth is set to hit newsstands at a $9.99 cover price.

The cover, designed by K9 Design in Toronto, packs a ton of benefit-oriented sell lines onto the page. Good use of the left hand “real estate”, a color scheme that draws the eye down the page, and a clean white background are just a few of the tricks of the trade employed to make this cover work. Bullets, + sign, boxes and underline techniques are other helpful devices.

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
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