Sunday, February 05, 2012
Great Canadian Covers 2011 (Business)
The Sep/Oct 2011 issue of MoneySense magazine paid a big dividend at the newsstand.

This issue sold 40% better than the same issue last year, and efficiency improved by over 11pts… double bonus! A clean white background, bold type treatment, strong skybar approach, and a custom gate-fold cover that opened right down the middle are all praiseworthy.

The July 18th 2011 issue of Canadian Business proves that having fun with your cover can pay off too.

This issue sold 34% better than the same issue last year. Again, a bright white cover and strong type treatment are noteworthy. Most importantly, admist all the doom and gloom, Canadian Business opted to provide a fun, positive spin on how to invest and “Retire Happy.”

Click here to vote for your favourite cover below.

 

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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sebastianuk says:
nice...informative blog...
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