Monday, April 21, 2014
Fur Trade

The Jun/July 2014 issue of Canada’s History uses an iconic image to illustrate the cover feature.

A rather bold type treatment with alternating colors helps “shout out” the main sell.

Here’s what editor Mark Reid has to say about the issue:

“While most people today associate Hudson’s Bay Company with retail shopping, fewer realize the crucial role the company played in creating Canada. HBC is the oldest company in North America, founded 344 years ago in 1670. With this issue, we tell the gripping and dramatic story of how this once-obscure fur-trading company beat the odds to become a business titan. For the cover, we chose this painting of HBC voyageurs shooting rapids somewhere on the frontier — an iconic image synonymous with the story of Canada itself.”

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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sebastianuk says:
nice...informative blog...
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