Thursday, January 20, 2011
Glee
MORE has scored.  This cover is hardly subtle.  It literally screams “Buy Me.”
Here’s how the Editor-in Chief, Linda Lewis describes it:

“This cover is pure gold because it has noticeable attitude, and at the same time accurately captures what More is all about. The strong in-character image of a beloved actress (in our target demographic) works in tandem with the holiday theme, but with a surprising and humorous twist. Some of the cover lines are provocative, others are benefit-oriented but overall, the combo of the text with the superstar photo makes it eminently appealing.”

Very simply put:  this issue looks like it will be a super-fun read.  One industry expert has boldly predcited massive sales.  A good bet.

 

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the owner of circulation consultancy firm Circ3, Smart Circulation Solutions. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. He is also the creator of Coverssell.com.
Note to readers: some of Bullock's posts may refer to his clients.
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