Thursday, August 02, 2012
King Karl
The current issue (#31) of Bloomberg Businessweek is a great example of “radical clarity”. 

Art Director Richard Turley has clearly “committed to the cover”. 

Not afraid to use big, bold, aggressive type treatments, this example very well maybe over-the-top. But for political junkies, this cover is probably irresistible. For those of you feeling a bit shy about what your magazine is selling, perhaps this cover will serve as inspiration to take some chances.

White background. Big, bold, red type. Absurd black and white head shot.  That’s all it takes to shout out…hey, this might be a fun, interesting and entertaining read.

PS Read coverage of Turley's address at MagNet here.

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Linda Freedman says:
The former editor and publisher started this over three years ago. In fact, tumbled covers won for C...
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