Monday, February 28, 2011
Top Predator
The Spring 2011 issue of British Columbia Magazine will be hitting racks next week.  Typically, magazines that deal with nature can count on top predators to help sell copies.  In the world of mammels the celebrity rock stars are:  Wolves.  Bears.  Cougars.  If you are talking about birds:  Eagles.  Falcons.   If sea life: Killer Whales.  Sharks. 

Newsstand buyers are drawn to the ferocious animals.

A recent exciting discovery of dinosaur fossils in British Columbia presents an opportunity to see if Canada’s love affair with savage beasts extends into the world of Palentology.  After all, dinosaurs were the ultimate top predators to ever walk the earth.

The cover is clean and uncluttered.  It uses the left hand “real estate” effectively.  It is warm.  The image and words clearly communicate the selling propositon.  And four additional hooks are comfortably wedged in.  The normal sky bar was removed for this issue.
My, my, what big teeth you have.

 


- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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