Masthead Blogs
Saturday, April 22, 2017
Words of Inspiration
Industry Guest Blogger

Getting away from the desk and computer is a good thing as it allows you clear your mind so your creative juices can be refreshed and The Art of the Marketing Conference held this April 3 at the Metro Convention is one good way. They had 6 speakers - Ann Handley, Ron Tite, Terry O’Oreilly, Ryan Holiday, Troy Carter and Jonah Berger, who are 5 book authors with expertise in content, creative thinking( 2), digital, marketing and Lady Gaga’s music manager.There was also a panel discussion.

 

 

The common thread amongst the speakers was to think outside the box for a creative solution, even if it makes you uncomfortable sometimes. It is time to be counter-intuitative says Terry O'Reilly. New concepts introduced like “Digital Kickback” from Ron Kite describes a shift in consumer behaviour as they are pushing back against digital interactions and crave more face to face. Another one was from Ryan Holiday as he talked about  “Hacker Marketing” on how tech start-ups created a self-sustaining marketing program at very little cost. 

 

Check-out the photos of the Art of Marketing carton infographics of the speakers and notes of the discussions for all the attendees below for more inspiration.
 

 
 
 
 
 
 
 

The Call for Entries for the 2017 Canadian Online Pubishing Awards (COPAs) is May 1, 2017. Visit www.CanadianOnlinePublishingAwards.com on May 1. 
 

 
Friday, April 21, 2017
Covers Sell
Scott Bullock

The Summer 2017 issue of Creative Scrapbooker is set to go to press.  It goes on sale May 29th, 2017.

The magazine recently raised the cover price from $11.99 to $12.99, and unit sales went up by 12%, with revenue up 21%.

Creative Scrapbooker is on a roll, with 10 issues in a row posting gains, over a two and a half year period.

The magazine is now available in the USA, where sales of the past 4 issues are averaging an impressive 54% sell-thru!  And with the USA dollar strong, it’s a very good time to be selling copies in the USA.

 
Thursday, April 20, 2017
Covers Sell
Scott Bullock

The Jun/Jul 2017 issue of Canadian Woodworking showcases their 7th Annual Small Shops cover feature.  Art Director  Jonathan Cresswell-Jones has created a winning cover.  A dynamic sky bar treatment, good use of the upper left area for the main sell, use of numbers to quantify value, strong check list of supporting features and benefits, good use of color to help direct the eye, and the UPC code tucked away in the lower right, are hallmarks of this cover.

 

The 2016 Small Shop issue posted a sales gain of 79% in sales, on top of the 12% gain achieved in 2015. So look for this one to sell!

 

On sale May 22nd, 2017.  Cover price $5.95.


 

Thursday, April 20, 2017
Covers Sell
Scott Bullock
 

According to VanityFair.com , Melania Trump has won a $3 million dollar judgement (and an apology) from the Daily Mail.  “It’s far less than the $150 million Trump’s initial suit demanded, but still extraordinary that a First Lady earned a public retraction and payout from a media organization,”according to the post.

 

The judgement was handed down in London’s High Court.

The trouble was that the Daily Mail suggested that Melania Trump was a professional escort, or to be more blunt, was saying she was a hooker.

 

 

“We accept that these allegations about Mrs. Trump are not true and we retract and withdraw them. We apologize to Mrs. Trump for any distress that our publication caused her. To settle Mrs Trump’s two lawsuits against us, we have agreed to pay her damages and costs,”said a press release.

Like the Rolling Stone case/fake news Campus Rape Story (in my previous post) it certainly would have been a lot less expensive to simply hire a good fact checker.


Thursday, April 20, 2017
Words of Inspiration
Industry Guest Blogger
There is no better way to look at data when it is incorporated with pictures. This delightful infographic from Comscore reveals some interesting facts of today's smartphome user. We need entries like this in the Best Interactive/Infographic category for the upcoming 2017 COPAs when the call for entries open May 1, 2017.

 
 
 
 

Most Recent Blog Comment
Marty Seto says:
Hi Steven, these are created by the client directly and booked like they would an ad. The new copywr...