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Monday, February 06, 2012
 
If you’re a magazine editor looking for a freelance copy editor or proofreader to help out during production, or you’re a freelancer hoping for magazine work, you might be wondering: “On-site or off-site?” I’ve found there are pros and cons for both workflow scenarios and both parties, and I’ll share them with you over the next couple of blog posts.

Freelancers working on-site:
 When I go into the office, editors give me full-colour, glossy layouts (variously called proofs, irises, boards or van dykes), which I mark up with a pen. The editor reviews the recommendations and makes changes onscreen while I start the next article. Sometimes, I read and enter changes onscreen. (This usually requires familiarity with the application InCopy, but picking up the basics is fairly easy.) If needed, I can pop over to editors’ desks to ask or answer questions, and we resolve problems together.

Magazine editors: The nice thing about bringing someone on-site is that you can discuss copy problems immediately and in person, and perhaps save yourself time by having him or her enter changes (or sit down with your designer, if that’s your process) – but first you need a workspace for your freelancer, preferably a quiet one. Having a freelancer on-site means you’ll have his or her services all to yourself; however, if pages are delayed for some reason, you’ll also pay for idle time. To ensure you have help when you need it, book your freelancer a few weeks or months in advance. Good ones are in high demand!

If you’re asking a freelancer to read copy before production – pre-layout, as Word documents – having him or her on-site probably isn’t necessary, as there is less urgency and the work is likely more spread out, time-wise. As long as you’re both comfortable using Word’s “track changes” feature, it’s a reliable, straightforward tool for providing detailed feedback from a distance.

Freelancers: You might find that you look forward to working on-site – I like how it offers variety to my routine, interaction with colleagues, and a chance to briefly feel like part of a magazine staff again. If you’re a real creature of habit, though, it could take some getting used to; you’ll be on someone else’s schedule, and you won’t have much control over your working environment (noise, distractions, interruptions). Other factors for freelancers to consider: travel time and expenses (not billable) and having to dig out your office attire!

For me, the main disadvantage is that I have to put other projects on hold or do them at night and on weekends. On a typical day at my home office, I’m shepherding multiple writing or editing projects to completion, and that’s not feasible when working on-site, even if there’s down time. Aside from replying to a few emails or making a quick call, it’s simply awkward to do one client’s work at another client’s office.

Is it challenging to juggle multiple projects? Sometimes, although I’m careful not to overbook myself. It would be nice to devote one to two weeks out of each month exclusively to a magazine, but I can’t afford to turn down all other projects, especially if the publication’s schedule is a moving target or the articles come to me in a sporadic fashion. Magazine copy editing offers steady work, but pay rates tend to top out at about $35 per hour plus HST. It’s not minimum wage, but it also hasn’t increased in the 10 years I’ve been copy editing – the only thing that’s gone up is the sales tax. Meanwhile, the cost of running a freelance business has crept upwards. I love magazines, but I have to limit the number of publications I copy edit for.

Having off-site freelancers has its pros and cons too — we’ll look at that next time!

Monday, February 06, 2012

With all the hype surrounding Apple and Android tablets plus the RIM train wreck story angle, a Windows tablet seems to be a forgotten product. So I thought it was prudent to have a closer look at the Acer Iconia Tab W500, a tablet that uses Windows 7. In my previous blog posts I was somewhat dissatisfied with the current crop of tablets that I could not do any work on due to a lack of a good file management system, USB ports and productivity software. Well, a Windows tablet solves all these problems.

If you are a business and want to get tablets for your employees, a Windows tablet solves interoperability issues with your desktop computer systems as you can sync it with Outlook and Microsoft Office. As a side benefit, there is no new learning curve on how to use it as 95% of computer users use Windows. But it gets better as Windows 8 will be optimized for tablets that is coming out later this year. Below is a glimpse of what Windows 8 may look like on a tablet that was unveiled at a recent trade show.

Windows 8 is the next generation operating system from Microsoft that will work on
computer and mobile devices. It is slated to be released in June of this year and we will
most likely see tablets available in the fall, just in time for Christmas.
Photo courtesy of http://tabtimes.com


Windows Smartphone Interface

Acer Iconia Tab W500 Scorecard
The gadgets in this blog for tablets will be based on a scorecard and will be evaluated on these four criteria to arrive at the score. Acer is the second largest PC and notebooks maker in the world and its brands include Acer, Gateway, Packard Bell and eMachines. They also produce monitors, smartphones, projectors and servers.

Please enter in my Kindle Fire  Tablet contest as I am giving one away every 3 months this year. ENTER HERE

 

The Acer Iconia Tab W500 tablet comes with a 1 Ghz AMD processor, its dimensions
are 10.83 (w) x 7.48 (d) x 0.63 (h) inches and weighs 2.14 lbs. Battery life is rated
for 4-6 hours. It has a HDMI slot , ethernet port, 2 USB ports and comes with a
keyboard/dock that includes a hand writing interface that works with your finger
or pen.

Download Speeds
The Acer Iconia Tab has fast download speeds via its 1 GHz AMD processor. Using a AMD processor enables the machine to stay cool to the touch as an Intel processor usually runs hot. You can access the internet through a wifi or ethernet connection. If you need a mobile access the USB port will enable you to use Internet sticks from your local ISP. The review device came packaged with the Kobo app for their digital bookstore so there is lots of ebooks at your disposal. There are plans for Windows to have an app store, but I bet a lot of the PC games in existence will work on the machines as it is essentially a mini-notebook that has a tablet option.

Readability
The screen size is 10.1 inches diagonally that enabled easy reading of all the digital magazines and websites I visited through the IE browser. It enables wide viewing angles supporting 80/80/80/80 degrees (up/down/left/right). You can switch to landscape or portrait mode and you can turn this on or off depending on your needs. It does have pinch/zoom capability, but I found it a little buggy. I did not have the nuisance of websites switching to mobile mode on the device as it was recognized as a computer not a mobile device, which I liked. It also has a light sensor to help you with different lighting conditions and when I took it outside it worked fine. Videos I watched were high definition quality.

Navigation
The touch screen worked flawlessly so navigation was a breeze, and because I was already familiar with the Windows user experience I did not have the frustration of learning a new device. The tablet did come with a unique feature called the Acer ring that enables you access to special features and touch applications. By placing five fingers in a circular pattern, the Acer ring lets you surf the web, capture screen images, post photos and status updates on you favourite social network site. Since it comes with a virtual and keyboard/dock I can switch seamlessly to computer mode and use a mouse.

Price/Features Value
The tablet comes at two price points in Canada $599 ($550 in the USA), where you get Windows 7 Home premium or for $649 ($619 in the USA) that comes with Windows 7 Professional. What I really liked is that you did not have to buy the keyboard/ dock as it came included with the tablet. Keyboards/docks in general sell for $80 on average. The tablet comes with two stereo mics, two cameras, 32 GB of memory and Flash. This is a great tablet/computer hybrid that I would use as a reading, entertainment or working device or let my kids buy for school and play. For B2B publications a Windows tablet will most likely in the future be a dominant device of their readers.

Rating – 4.0 out of 5
It’s hard to fathom that Microsoft is an underdog in the tablet market, but this is true. They have been quietly sitting on the sidelines creating a operating system that in my opinion has great potential for the working man and not just as an entertainment device with Windows 8 on the horizon. We must remember business needs are different from consumers as they need a tablet that will work with their existing IT infrastructure that is dominated by Windows desktops.

Ryan Winsborrow from Nerds for Hire also gives this device the thumbs up and would recommend this device to any of their clients that wants to buy a tablet for their employees. I imagine the Microsoft Kinect (Motion sensors) technology will be incorporated into the device at some point in its product roadmap, which will make this an even more exciting device to play with. Never underestimate the power of Microsoft, just look at what happened in the game console market, they were the last one to enter with the Xbox and now they are one of the market leaders (at least with my kids).

ENTER AND WIN A KINDLE FIRE

Don’t forget to enter in my Kindle Fire  Tablet contest. ENTER HERE

Sunday, February 05, 2012
The Sep/Oct 2011 issue of MoneySense magazine paid a big dividend at the newsstand.

This issue sold 40% better than the same issue last year, and efficiency improved by over 11pts… double bonus! A clean white background, bold type treatment, strong skybar approach, and a custom gate-fold cover that opened right down the middle are all praiseworthy.

The July 18th 2011 issue of Canadian Business proves that having fun with your cover can pay off too.

This issue sold 34% better than the same issue last year. Again, a bright white cover and strong type treatment are noteworthy. Most importantly, admist all the doom and gloom, Canadian Business opted to provide a fun, positive spin on how to invest and “Retire Happy.”

Click here to vote for your favourite cover below.

 

 

Sunday, February 05, 2012
The Apr/May issue of Canadian Woodworking cut through the clutter on newsstands.

This issue was their top seller in 2011, and it outsold the same issue from prior year by 120%.

Great use of the skybar area. Smart use of the left-hand real estate. But most importantly, the subject matter of working in a SMALL SHOP resonated with their audience. Loaded with practical advice, this benefit-oriented “themed” issue is a winner.

The Nov/Dec 2011 issue of SkyNews magazine, while not yet final, is poised to be their best-selling issue ever! And by a wide margin… 50% better than their previous best. The issue is forecast to outsell last year’s Nov/Dec issue by 238%.   See more from Cover of The Week.

Proving that black covers can sell, this issue used bold type to signal to readers “pay attention, something special here.” Offering the FREE Full-Size Astronomy Calendar was a nice bonus too.

Click here to vote for your favourite cover below.

 

 


Sunday, February 05, 2012
Inside Fitness magazine’s Jun/Jul 2011 issue was a record breaker.

Sales increased 85% over the same time slot last year. Georges St. Pierre is to Inside Fitness as Johnny Depp is to Esquire. Great use of the left-hand real estate. Their “biggest issue ever!” editorially translated into their biggest sale ever at newsstands!

The Mar/Apr 2011 issue of Canadian Running was the second-best seller ever in its history.

This cover sold 74% over the same time slot from the previous year. Fabulous use of the sky bar area. Bright white cover. Lots of benefit-oriented selling hooks. But most importantly, the Half Marathon subject matter clearly connected with the audience. Packed with service journalisim and expert advice, this issue was a winner.

Click here to vote for your favourite cover below.

 

 

Sunday, February 05, 2012
These two covers from Maclean’s stood out for a host of reasons for Great Canadian Covers 2011 (Political).

The May 16th issue was the “biggest news issue ever” in Maclean’s long and storied history covering Canadian politics. The issue arguably forecast  Stephen Harper finally achieiving a majority government, and of the stunning collapse of the Liberal’s under the leadership of Michael Ignatief, and the rise of the NDP to our government in waiting.

The issue featured a $6.95 cover price… a $1 or 17% premium. Sales of this editorial-rich issue were up by 207% from the same time slot from 2010, and with the $1 premium, a 258% lift in newsstand dollars.

The September 12th, 2011 issue of Maclean’s, featuring a triumphant Jack Layton, is a cover that will stand the test of time. Looking at it today, knowing what we now know about Jack Layton’s terminal cancer, the joy in his face is positively heroic and the cover captures the spirit of the man that endures.

The “Special Tribute” issue is elegant, sophisticated, and inspirational.  Sales of this issue were up 65% from the same time slot the previous year.  It too featured a $6.95 cover price, a $1 premium over the normal price, thus lifiting newsstand revenues by 94%.

See additional information on Cover of the Week.

Please Vote for Your Winner Below: click here

 

 


Friday, February 03, 2012

From time to time, I’ll post links to articles and blog posts that I think are worth sharing.

Tammy Burns, associate editor, web, at Benefits Canada, on why writers should learn editing skills.

Freelance Folder’s Lexi Rodrigo lists the pros and cons of partnering up with other freelancers.

Ten Mindful Ways to Use Social Media” from Lori Deschene (@tinybuddha).

Copyediting.com rounds up its nine favourite tips of 2011.

Carol Saller’s guide to quoting people – it’s about more than just accuracy.

Krystal Yee, writer for the Toronto Star’s Moneyville, points out credit card fees you could incur while travelling.

Friday, February 03, 2012
Concrete Wave, a skateboard magazine, published in Canada, has come out with a fabulous cover…actually a series of 4 covers…to stoke the interest and imagination of its readers.

Liberated from the rigours of newsstand rules, the publisher is just having fun with covers. And their audience, who shop at exclusive skateboard shops all over North America, appear to be lapping it up. Brooke claims that his skateshops report a 100% pick up rate, and are clamouring for more copies.  Sounds a little like the “problem” that LCBO’s Food & Drink covers enjoy.

Publisher Michael Brooke appears to be having a lot of fun (see YouTube video) as he continues to publish an incredibly successful magazine. Brooke and co-publisher Rick Tetz recently launched trade mag AXS Longboard Retailer.

Concrete Wave’s tag line is one of the best I have seen in quite a long time:  

Search, spark, stoke

Now, check out the covers below...

Thursday, February 02, 2012

1. Have content that people want and can’t get anywhere else, to the extent that they’re willing to pay for it.

2. Ideally, have an audience that can expense or at least write off their payments.

That’s about it — and it’s not easy. For a good example out of Nova Scotia, check out this Nieman Journalism Lab story on AllNovaScotia.com.

Thursday, February 02, 2012

Magazines might have a place in our connected future, but they risk losing a generation if they don’t modernize their subscription systems instead of trying to compete with Angry Birds.

Gregory Galant on Paid Content offers an entirely rational look at magazines’ antiquated distribution system – and how making things hard for people will hurt your business.

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