Masthead Blogs
Friday, August 19, 2016
Covers Sell
Scott Bullock
The Fall 2016 issue of Creative Scrapbooker is scheduled to hit newsstands on August 29, 2016.

The magazine has been on a winning streak now for eight straight issues, with every issue from the Fall of 2014 posting gains.

Starting with the Spring 2016 issue, Creative Scrapbooker, published out of Calgary, is now distributed in the USA too.
  • Sales of the Spring 2016 issue are up 25% from prior year.
  • Sales of the Winter 2015 issue were up 18%.
  • Overall sales in 2015 were up 14%, plus efficiency improved.
 

 

Tuesday, August 16, 2016
Covers Sell
Scott Bullock
The 2017 edition of the Harrowsmith Almanac is sporting a new look. This year’s edition marks the 40th Anniversary of this well-loved Canadian brand.

Publisher, Yolanda Thornton says, “We have traditionally gone with an illustration on the front cover, because this digest-sized issue covers the scope of an Almanac and a regular Harrowsmith issue, and it’s on newsstands for several months. This year, we have selected an eye-catching photo that identifies with the Harrowsmith brand. We now carry  more sell lines on our cover, which has contributed to increased newsstand sales.”

The new look also helps reinforce a consistent branding with their other three seasonal offerings.

Here is the new look.  See below for old look.  Also for most recent Gardening book with similar branding.

 

 

Tuesday, August 09, 2016
Covers Sell
Scott Bullock
This just in from Fashion Magazine:

FASHION Magazine has partnered with Canadian retailer Joe Fresh on the September 2016 cover featuring supermodel Karlie Kloss. Via an editorial-driven eight-page cover gatefold and second cover, FASHION has executed a first of its kind branded integration spanning both print and digital platforms.

“We are excited to bring this unique content collaboration to life in the September issue of FASHION via print, digital, social media and in-store,” said Jacqueline Loch, VP & Group Publisher St. Joseph Media, Women’s Brands. “This is partnership at its best and it really raises the bar for collaborations in the future. Joe Fresh challenged us to do something bold, first to market and groundbreaking — and we responded with a beautiful multi-platform editorial integration that is on-brand for FASHION, and designed to engage consumers.”

 
The extended cover gatefold – which includes FASHION directed original photography of five Joe Fresh looks and subtle Joe Fresh branding – opens up to a second cover featuring Karlie Kloss. The issue also contains a five-page feature article, also showcasing the model wearing items from the Joe Fresh fall collection. A special 5,000 copy print run of the cover gatefold will be available at Joe Fresh’s flagship store on Queen Street West beginning today.

The September issue also marks the first time FASHION has unveiled a cover via Snapchat (@FashionCan) with the brand curating the day’s story solely to the September cover reveal. Newsstand drop date (August 15th) will be supported by a special 45-second video featuring behind-the-scene moments from the cover shoot that will live online at fashionmagazine.com and on Instagram (@FashionCanada). Further momentum will come from a contesting component whereby followers of FASHION’s Instagram have the chance to win a fall wardrobe from Joe Fresh valued at $500 using the FASHIONxJoeFresh hashtag. FASHION will host two shopping events this September in Toronto and Vancouver Joe Fresh stores, as well as provide editorial support for each.
Tuesday, August 02, 2016
Covers Sell
Scott Bullock
The Fall 2016 issue of Rotman Management magazine will be hard to miss.

Circulation Manager, Kate Mills, has packed in 12 different hooks, plus the main selling feature.

Nice use of the sky bar space.  The color yellow helps direct the eye down the page.

 
Tuesday, July 26, 2016
Covers Sell
Scott Bullock
The Fall 2016 issue of Fly Fusion is scheduled to hit newsstands August 22, 2016.

This cover is a great example of what we call a “Top Predator” cover, which shows an angler in action, doing what they love best.

It’s also a good example of what we call a “Poster” cover.

It also is the first time a female angler has been used for the cover.  But here’s what publisher Jennifer Bird, had to say about this cover:

We fully realize that any time a woman angler graces the cover of a magazine or makes an appearance in a film or TV show, it becomes a topic for conversation. The publisher/producer gets a hearty pat on the back for their contribution to showing equality or a thumbs up for reaching out to women in an attempt to grow the sport. 

But in all honesty, we haven’t put a woman on the cover in 51 issues for precisely this reason. We have no interest in using our publication for this purpose.  Fly Fusion is a magazine for anglers passionate about fly fishing.  We want it to grow your addiction to the sport, to develop skills or techniques that enhance your ability to fool that elusive trout (or steelhead, bass, tarpon, insert favourite species here), to take you to another place, to escape.

One of the ways we do this is by showing badass anglers on breathtaking waters in images shot by the best photographers in our industry.  And this issue is no exception.  Timbre is the real deal.  So – if you flip to the contents page to see what feature we are running about women in the sport of fly fishing, you may be disappointed, there isn’t one.  But, if you want to land some huge browns on a monster streamer this fall, you’re in luck, we’ve got you covered!