Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Thu, 28 Jul 2016 12:17:17 EDT Thu, 28 Jul 2016 12:16:08 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Fly Fusiona€™s New Cover http://www.mastheadonline.com/blogs/?blogId=1254 Scott Bullock Tue, 26 Jul 2016 12:11:07 EST The Fall 2016 issue of Fly Fusion is scheduled to hit newsstands August 22, 2016. This cover is a great example of what we call a “Top Predator” cover, which shows an angler in action, doing what they love best. It’s also a good example of what we call a “Poster” cover. It also is the first time a female angler has been used for the cover.  But here’s what publisher Jennifer Bird, had to say about this cover: New SIP from Legion http://www.mastheadonline.com/blogs/?blogId=1253 Scott Bullock Tue, 19 Jul 2016 12:11:09 EST The third of five SIPs from the Legion Magazine this year is set to hit newsstands on August 8, 2016.  As we often do, we have two covers, one for the front of the magazine, and one for the back, so it can be displayed either way, or with double facings to show both covers. The issue retails for $14.95. Art Director Jason Duprau chose gritty archival images to provide the realistic context for the the content. Classic Profile http://www.mastheadonline.com/blogs/?blogId=1252 Scott Bullock Tue, 12 Jul 2016 12:11:12 EST The August 2016 issue of Horse Sport is set to hit newsstands on July 25, 2016. Art Director Sieu Truong has created an elegant, timeless, “classic profile” cover.  This angle shows off the muscular pose of the horse, and the fabulous posture of the rider. With the rider’s head gear gently kissing the logo, the horse’s tail bleeding deftly off the left hand side, and the red ribbon in the upper right corner working its magic, this cover Caitlyn is Back http://www.mastheadonline.com/blogs/?blogId=1250 Scott Bullock Tue, 5 Jul 2016 11:50:52 EST Caitlyn Jenner (formally Bruce Jenner) poses for Sports Illustrated, with her gold medal, to celebrate the 40th Anniversary of her Olympic win in the decathlon at the Montreal Games in 1976. Apparently, the medal typically resides in her “nail drawer” now. Jenner is 66 years old. The cover features a strong sky bar sell for the main feature, a cut out of an old SI cover, and a gold Double Issue stamp in the upper right area, plus good use  of the &l Orlando http://www.mastheadonline.com/blogs/?blogId=1247 Scott Bullock Tue, 21 Jun 2016 09:48:59 EST People magazine’s June 27, 2016 cover is a welcome approach to covering the appalling hate crime/mass murder in Orlando this week. Rather then focusing on the terrorist or his despicable deed and the horrific carnage, People gives us something positive to focus on:  the human beings whose lives were stolen.  Better to glorify the victims, not the hater. Too often, in the aftermath of these outrageous mass murders, all we get is an overdose of details 5 Egregious Covers http://www.mastheadonline.com/blogs/?blogId=1246 Scott Bullock Tue, 21 Jun 2016 10:52:03 EST This morning I was sent a link that calls out 5 magazine covers, as the 5 Most Egregious Covers of 2016 (so far).  I prefer to point out and praise covers that work.  But I thought this was worth sharing. The writer does point to a cover of Chicago Magazine that he likes. Humm...seems very familiar to a recent Toronto Life cover.  Now that’s “egregious.&rdquo Vacation Properties http://www.mastheadonline.com/blogs/?blogId=1244 Scott Bullock Tue, 7 Jun 2016 09:48:53 EST The Jul/Aug 2016 issue of Canadian Real Estate Wealth goes on sale June 20. The Vacation Properties theme has been used in the past, and it always performs well. This year’s cover features a very bold type treatment for the main sell. RollingStone or GraveStone? http://www.mastheadonline.com/blogs/?blogId=1243 Scott Bullock Thu, 26 May 2016 12:13:41 EST It seems that 2016 is turning out to be a bad year for a lot of music celebrity icons. But my guess is that this is going to help increase the sales for RollingStone magazine. The February 11th, 2016 issue is a tribute cover to David Bowie.  The May 5, 2016 issue is a tribute to Merle Haggard. And the May 16, 2016 issue is for Prince. Beautiful covers. Power @ 100% http://www.mastheadonline.com/blogs/?blogId=1242 Scott Bullock Thu, 26 May 2016 09:48:48 EST The Summer 2016 issue of Dirt Trax is scheduled to hit newsstands on June 27, 2016. Art Director Andrew Knor has created the first cover in Dirt Trax’s history that features a dark blue background, as opposed to the usual outdoor backgrounds that come with shots from the field. The colored background method is a technique that Cosmopolitan made an iconic part of the their brand.  Recently I posted an example of Modern Dog using this techn Dirt Trax in Charge http://www.mastheadonline.com/blogs/?blogId=1239 Scott Bullock Thu, 17 Mar 2016 09:48:45 EST The spring 2016 issue (Vol 17 #3) of Dirt Trax is scheduled to go on sale April 25. Art Director Andrew Knor was able to pack in four vehicles and still keep the overall effect clean and uncluttered. The cover price was raised to $5.99 from $4.99 or 20% last year, resulting in a revenue gain of 24%. Harrowsmith Gardening Digest 2016 http://www.mastheadonline.com/blogs/?blogId=1237 Scott Bullock Wed, 9 Mar 2016 08:59:33 EST Harrowsmith’s 2016 Gardening Digest goes on sale March 21, 2016.  This is the 4th year of publication. Coast to Coast will distribute 30,325 copies across Canada. Publisher Yolanda Thornton says, “Over the last four decades the name Harrowsmith has become synonymous with gardening, country living and how to tread a little more lightly upon the earth. The 2016 edition of Harrowsmith’s Gardening Digest proudly continues that tradition.” &l Adele so Vogue http://www.mastheadonline.com/blogs/?blogId=1236 Scott Bullock Wed, 9 Mar 2016 02:49:48 EST The March 2016 issue of Vogue features the singing sensation Adele on the cover.  Smart of Vogue to use this musical star as their cover girl.  She looks great…and very approachable. Amazing eyes, lips, and hair. Look for this cover to sell well. This issue of Vogue has 405 ad pages, the most ad pages of any of the top Fashion magazines for the important Spring season. Boarding Stable http://www.mastheadonline.com/blogs/?blogId=1234 Scott Bullock Thu, 4 Feb 2016 11:29:12 EST The March 2016 issue of Horse Sport hits newsstands on February 22, 2016. The cover feature:  Ultimate Guide to choosing a Boarding Stable is precisely the kind of service journalism, with real benefits, that readers have come to expect from this title. Art Director Bonnie Summerfeldt chose a warm purple and yellow colour scheme.  Good use of left-hand side real estate and alternating of yellow and white help drive the eye down the page. Trump For Dummies http://www.mastheadonline.com/blogs/?blogId=1233 Scott Bullock Thu, 4 Feb 2016 11:16:43 EST The February 1, 2016 issue of Maclean’s is the Cover of the Week. Using a well-known template, this cover will be hard to miss on newsstands, and hard to resist buying.  Smart, and sure to be a fun read! For Dummies From Wikipedia, the free encyclopedia For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the vari Legion Refreshes Look http://www.mastheadonline.com/blogs/?blogId=1231 Scott Bullock Thu, 21 Jan 2016 02:30:05 EST Legion Magazine has been publishing for 90 years…quite a milestone in Canadian Publishing.  To celebrate, the Publisher Jennifer Morse unleashed their amazing Art Director, Jason Duprau, to come up with a refreshed look.  Here’s the inside scoop: “We have come a long way. Legion Magazine is entering its 90th year of publishing and going strong. To mark our anniversary, we have refreshed