Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Tue, 07 Jul 2015 15:47:12 EDT Tue, 7 Jul 2015 15:47:11 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca TLa€™s Neighbourhood SIP Sells! http://www.mastheadonline.com/blogs/?blogId=1180 Scott Bullock Fri, 3 Jul 2015 15:21:55 EST Back on May 30th, 2014, I blogged about Toronto Life‘s new Neighbourhoods SIP.  So it’s time to do a Check Up to see how it performed. At a $9.95 cover price, these high-quality SIP’s are an important contributor to the overall newsstands sales story. This particular issue sold 7,832 copies, and went on sale on June 2nd, 2014. This was better than their Real Estate SIP by 515 co Canadaa€™s History Sets New Sales Record! http://www.mastheadonline.com/blogs/?blogId=1179 Scott Bullock Fri, 3 Jul 2015 15:21:59 EST The Dec/Jan 2015 issue (Last Spike) of Canada’s History magazine, set a new all time sales record!  Since the magazine is 95 years old, and has published roughly 570 issues, that’s quite an accomplishment. Here’s what editor Mark Reid had to say about the creative process: “We knew that our readers liked trains — after all, trains are what helped build this country. However, we decided to dig deeper to find the hum Ricardo Launch in English A Winner http://www.mastheadonline.com/blogs/?blogId=1177 Scott Bullock Thu, 11 Jun 2015 15:38:33 EST The CMC awarded Ricardo (English Edition) as The 2015 Magazine of the Year.  Congratulations to Tracey McKinley, Coast to Coast to Coast, and the entire team for a job well done! I blogged about this launch back on September 11th, 2014, as the Cover of the Week…so it’s time to check out the results! The Fall launch issue (on sale September 15th) sold 23,882 copies! Horse Canada Sales Up Big http://www.mastheadonline.com/blogs/?blogId=1176 Scott Bullock Wed, 17 Jun 2015 15:22:09 EST The new Jul/Aug 2015 issue of Horse Canada is set to go on sale July 6th.  The magazine is on a big time roll. Their last 7 issues in a row have all posted increased sales. Nov/Dec 2013…up 11% Jan/Feb  2014 Horse Annual up 22% Mar/Apr 2014 up 40% May/Jun 2014 up 147% Jul/Aug 2014 up 103% Sep/Oct 2014 up 18% Nov/Dec 2014 up 29% In a 100 Greatest Explorers http://www.mastheadonline.com/blogs/?blogId=1175 Scott Bullock Tue, 9 Jun 2015 15:32:19 EST The June 2015 issue of Canadian Geographic features a cover story on the 100 Greatest Explorers. Here is what editor Aaron Kylie has to say about the issue: “Explorers and exploration are a big deal for our readership, however there are not a lot of universally well known modern Canadian explorers. So with this cover, art director Javier Frutos played up a largely graphical treatment with a pr Bruce Jenner says, a€śCall me Caitlyna€ť! http://www.mastheadonline.com/blogs/?blogId=1172 Scott Bullock Thu, 11 Jun 2015 15:22:38 EST The July 2015 issue of Vanity Fair is a shocker.  The cover girl is former Olympic star Bruce Jenner, who has completed his transition to a women. The cover shoot was done by legendary photographer Annie Leibovitz.  The article is written by Pulitzer Prize–winning contributing editor Buzz Bissinger. I’m a bit surprised that People Weekly or one of the tabloids didn’t get the first “reveal.” Battle of Britain http://www.mastheadonline.com/blogs/?blogId=1171 Scott Bullock Thu, 11 Jun 2015 15:22:52 EST Legion Magazine‘s Jul/Aug 2015 issue will feature a cover story on the Battle of Britain. This cover was 99% perfect on the first draft, with only some minor tweeks needed in the sky bar area. Art Director Jason Duprau. House & Homea€™s latest Bookazine http://www.mastheadonline.com/blogs/?blogId=1170 Scott Bullock Thu, 11 Jun 2015 15:27:16 EST Canadian House & Home has produced another remarkable Bookazine/SIP… called Summer Style. This one measures 8 1/2 X 10 1/2.  The cover stock is a heavy matte finish. It’s 100 pages thick and packed with advice and inspiration. It’s a beauty!  The issue goes on sale May 25, 2015 and it retails for $11.95.  To view some of H&H’s other great looking Bookazines/SIPs see below: ASME Covers of the Year http://www.mastheadonline.com/blogs/?blogId=1166 Scott Bullock Mon, 25 May 2015 15:27:24 EST The American Society of Magazine Editors (USA) has just announced it’s winners of their annual Best Covers Contest. The ninth annual ASME Best Cover Contest was open to all consumer print magazines published in the 2014 calendar year. With 10 different categories, over 100 print magazines participated by submitting over 270 covers to the competition. Their is also a Reader Choice Awards, which are voted on by Facebook users. The New SIP from Legion http://www.mastheadonline.com/blogs/?blogId=1165 Scott Bullock Thu, 21 May 2015 15:27:28 EST The latest (our 8th edition) in a series of SIP’s from Legion Magazine is scheduled to hit newsstands on June 22nd, 2015. The magazine will retail for $14.95, and is only available at newsstands. This issue focuses on the Battle of the Atlantic, which is to say the entire naval campaign during the Second World War. Art Director Jason Duprau. Rotman Cover Rocks http://www.mastheadonline.com/blogs/?blogId=1162 Scott Bullock Thu, 14 May 2015 15:27:33 EST Toronto-based Rotman Management magazine competes with the Harvard Business Review. The current issue is, in my opinion, the best cover yet produced since Rotman launched an aggressive newsstand expansion in both Canada and the U.S., back in January of 2013. Kate Mills, circulation manager, informs me that this is the first time the magazine has done a split cover, with one version for subscribers, and this version for the newsstand. “This cover was Harrowsmith Garden Digest Success Story http://www.mastheadonline.com/blogs/?blogId=1160 Scott Bullock Mon, 11 May 2015 15:27:36 EST The 2014 version of Harrowsmith’s Garden Digest is a great case study in not giving up. But first let’s talk about the regular Harrowsmith Almanac that competes directly with the American Old Farmers Almanac. When Yolanda Thornton brought back the classic Harrowsmith Almanac in 2013, the venerable name/brand was enthusiastically embraced by readers. The magazine sold-through at a very strong 37% on a huge draw.  This confirmed that the Harrowsmith Canadian Running New Look for 50th Issue http://www.mastheadonline.com/blogs/?blogId=1158 Scott Bullock Mon, 11 May 2015 15:27:39 EST The May/June 2015 issue of Canadian Running is a milestone for the publication. This is the 50th issue of the magazine. To celebrate, Publisher Sam Cohen, Editor-in-Chief Michael Doyle, and Art Director Warren Wheeler, have unveiled a new look.It’s a gentle evolution, but presents a much cleaner, bolder and powerful poster-like quality. Cottage Life SIP Results http://www.mastheadonline.com/blogs/?blogId=1157 Scott Bullock Wed, 6 May 2015 15:27:44 EST On December 2nd, 2013 Cottage Life produced a Special Interest Publication called:  How to Buy a Cottage.  The cover price was $9.99 compared to the regular price of $6.95. That’s a variance of $3.04 or a 44% increase in the price for the SIP. So, how did it perform? In a word, brilliantly. The issue sold 9,444 units, and generated  $94,346 gross newsstand dollars. The average sale of the regular six issues that year was 6,090 Big Brown Trout http://www.mastheadonline.com/blogs/?blogId=1156 Scott Bullock Wed, 6 May 2015 15:27:47 EST The Summer 2015 issue of Fly Fusion is scheduled to hit newsstands on May 25th. The “celebrity” for this issue is a Brown Trout…one of the more popular species that fly fishers seek out. The issue promises 7 Secrets to help anglers successfully land these beautiful Big Browns. Fly Fusion continues its success in the United States, with 2 of 4 issues in 2014 set new sales records. Sales in the U.S. were up 9.5% in 20