Covers Sell RSS MastheadOnline Blogs RSS en-us Sat, 22 Oct 2016 12:04:58 EDT Sat, 22 Oct 2016 12:04:46 EST 100 Years of Hockey Scott Bullock Tue, 18 Oct 2016 11:38:54 EST The Dec/Jan 2017 issue of Canada’s History is scheduled to hit newsstands on November 21st, 2016. This time slot typically produces the best-selling issue every year! Editor Mark Reid says: “Dreaming of making the National Hockey League has long been a rite of passage for many young Canadians. And, for a select few, it was a dream come true." To celebrate the centennial year of the NHL, Canada’s History is featuring a special package of stori Presse Commerce Reports Good News! Scott Bullock Tue, 18 Oct 2016 11:38:56 EST Report from Press Release: “Presse Commerce Corporation is proud of the reaction received from customers for the new stores in the McGill University Health Center six months after their opening. The MUHC combines the Royal-Victoria Hospital, the Children’s Hospital, the Montreal Chest Institute and the biggest Research Canada. Some would say that it was a bold move to open new stores. In fact, the periodical sales in the Multimags grew b Canadian Cycling Fit & Hip Scott Bullock Tue, 27 Sep 2016 11:39:00 EST The Oct/Nov 2016 issue of Canadian Cycling is a classic “poster style” cover. The white background gives the image a high-contrast platform to work from. The use of red gives it a high-octane zing. The theme of fitness is a strong subject matter for us.  Look for this one to sell. Plus: 7 of the past 9 issues have posted sales gains! The Atlantic Gives a Preview Scott Bullock Tue, 27 Sep 2016 02:08:41 EST The October 2016 of The Atlantic is a cover that will sell. This cover is a great example of executing on Rule #32:  Timing Matters With the first of three debates scheduled for the USA Presidential election, just weeks away, this first tilt between Trump & Clinton is sure to be a ratings bonanza. It’s like a heavyweight boxing extravaganza. And the cover might as well be a poster for Ali vs. Foreman in the Rumble in the Jungle. Swimsuit Issue 2016 Scott Bullock Tue, 6 Sep 2016 07:00:07 EST The 2016 Swimsuit Issue from Sports Illustrated went on sale February 22, 2016. It seems that every year the bikinis get smaller and smaller, and yet so do the sales, at least in Canada. The 2016 issue sold 29,699 copies at a 29.2% sell-thru, compared to 33,059 copies at a 28.7% sell-thru in 2015. That’s a drop of 3,360 copies or 10% less. The draw was cut by 13,720 copies or 12%. Looks like cutting the draw resulted in cutting the sale. The cover price is $8. Adbusters Cool Fascismo Scott Bullock Tue, 6 Sep 2016 11:01:22 EST The August 2016 issue of Adbusters is one to watch. While the traditional newsweeklies have been selling more copies than usual featuring Donald Trump as their cover boy, Adbusters is having some fun with a Trump cover of their own. Adbusters can always be counted on for some very interesting, entertaining, and creative covers. This one uses a classic black & white image of Trump, frowning, and let’s the UPC code make the point/joke. Clever. It’s a p Bows & Arrows Scott Bullock Tue, 30 Aug 2016 09:24:54 EST The Oct/Nov 2016 issue of Canada’s History is scheduled to hit newsstands on September 26, 2016. This concept cover is bright, clean and uncluttered, and features a bold type treatment, and a vibrant sky bar. The art director, James Gillespie, worked hard to get it right. There was concern that we avoid falling into the trap of doing a cliched image, that might be considered insensitive. The solution was to focus on the artistry of the items, ra Sad News to Report Scott Bullock Tue, 23 Aug 2016 00:11:55 EST The folks at Creative Scrapbooker magazine are in shock and are hurting.  Their beloved colleague of six years, Christy Riopel, passed away suddenly at the tender age of 45 years old. The cause of death is yet to be determined. She leaves behind a loving husband and two young daughters. It’s always sad news to lose a colleague in our publishing family, but it is especially difficult when the friend was so young.  Here are some words from her colleagues, posted on F Creative Scrapbooker on a Roll! Scott Bullock Fri, 19 Aug 2016 05:57:45 EST The Fall 2016 issue of Creative Scrapbooker is scheduled to hit newsstands on August 29, 2016. The magazine has been on a winning streak now for eight straight issues, with every issue from the Fall of 2014 posting gains. Starting with the Spring 2016 issue, Creative Scrapbooker, published out of Calgary, is now distributed in the USA too. Sales of the Spring 2016 issue are up 25% from prior year. Sales of the Winter 2015 issue wer A New Look for Harrowsmith Scott Bullock Tue, 16 Aug 2016 00:00:34 EST The 2017 edition of the Harrowsmith Almanac is sporting a new look. This year’s edition marks the 40th Anniversary of this well-loved Canadian brand. Publisher, Yolanda Thornton says, “We have traditionally gone with an illustration on the front cover, because this digest-sized issue covers the scope of an Almanac and a regular Harrowsmith issue, and it’s on newsstands for several months. This year, we have selected an eye-catching photo that identifies with the Fashiona€™s 8 Page Gatefold Cover Scott Bullock Tue, 9 Aug 2016 05:00:21 EST This just in from Fashion Magazine: FASHION Magazine has partnered with Canadian retailer Joe Fresh on the September 2016 cover featuring supermodel Karlie Kloss. Via an editorial-driven eight-page cover gatefold and second cover, FASHION has executed a first of its kind branded integration spanning both print and digital platforms. “We are excited to bring this unique content collaboration to life in the September issue of FASHION via print, Disruptive Scott Bullock Tue, 2 Aug 2016 11:22:10 EST The Fall 2016 issue of Rotman Management magazine will be hard to miss. Circulation Manager, Kate Mills, has packed in 12 different hooks, plus the main selling feature. Nice use of the sky bar space.  The color yellow helps direct the eye down the page. Fly Fusiona€™s New Cover Scott Bullock Tue, 26 Jul 2016 08:25:46 EST The Fall 2016 issue of Fly Fusion is scheduled to hit newsstands August 22, 2016. This cover is a great example of what we call a “Top Predator” cover, which shows an angler in action, doing what they love best. It’s also a good example of what we call a “Poster” cover. It also is the first time a female angler has been used for the cover.  But here’s what publisher Jennifer Bird, had to say about this cover: New SIP from Legion Scott Bullock Tue, 19 Jul 2016 11:47:42 EST The third of five SIPs from the Legion Magazine this year is set to hit newsstands on August 8, 2016.  As we often do, we have two covers, one for the front of the magazine, and one for the back, so it can be displayed either way, or with double facings to show both covers. The issue retails for $14.95. Art Director Jason Duprau chose gritty archival images to provide the realistic context for the the content. Classic Profile Scott Bullock Tue, 12 Jul 2016 08:24:36 EST The August 2016 issue of Horse Sport is set to hit newsstands on July 25, 2016. Art Director Sieu Truong has created an elegant, timeless, “classic profile” cover.  This angle shows off the muscular pose of the horse, and the fabulous posture of the rider. With the rider’s head gear gently kissing the logo, the horse’s tail bleeding deftly off the left hand side, and the red ribbon in the upper right corner working its magic, this cover