Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Fri, 29 Aug 2014 10:02:36 EDT Fri, 29 Aug 2014 09:02:26 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Victoria Cross Wins http://www.mastheadonline.com/blogs/?blogId=1028 Scott Bullock Thu, 24 Apr 2014 08:56:27 EST Legion Magazine has won first place at the Gala Gutenberg awards for the outstanding printing and design of the 2013 special interest publication Canada’s Ultimate Story: Canada And The Victoria Cross. The award was announced April 22 at a gala in Montreal. The Gala Gutenberg awards are presented by the Printability and Graphic Communications Institute, formerly known as the Quebec Institute of Graphic Communications, to recognize exc Stalking Trout http://www.mastheadonline.com/blogs/?blogId=1027 Scott Bullock Thu, 24 Apr 2014 08:06:37 EST The Summer 2014 issue of Fly Fusion is set to hit newsstands on May 26th, 2014. This is the first cover we’ve ever done that shows the fish as seen from the front, as opposed to a side-view. We’ve combined the ultimate prey (trout) with the ultimate predators (our pros), who will share their secrets to success. For the past four years, each cover in the Summer time slot has set a new sales record! (See images below.) Fur Trade http://www.mastheadonline.com/blogs/?blogId=1026 Scott Bullock Mon, 21 Apr 2014 08:06:38 EST The Jun/July 2014 issue of Canada’s History uses an iconic image to illustrate the cover feature. A rather bold type treatment with alternating colors helps “shout out” the main sell. Here’s what editor Mark Reid has to say about the issue: “While most people today associate Hudson’s Bay Company with retail shopping, fewer realize the crucial role the company played in crea Two Covers for SIP http://www.mastheadonline.com/blogs/?blogId=1025 Scott Bullock Thu, 17 Apr 2014 00:07:15 EST The Legion Magazine is adding a second SIP to the 2014 schedule. On sale May 26th (just in time for Father’s Day), the Legion will publish the fifth SIP in its series. LIBERATING NORMANDY will be 100 pages of rarely seen photographs and features action packed maps. After polling on the Legion’s web site and on Double Bogey http://www.mastheadonline.com/blogs/?blogId=1024 Scott Bullock Tue, 8 Apr 2014 08:06:53 EST The May 2014 issue of Golf Digest is getting a lot of flak for its cover featuring Paulina Gretzky. In an article from the Globe & Mail we learn: “Juli Inkster made her 120th start in a major Thursday at the Kraft Nabisco Championship. A seven-time major winner and a member of the World Golf Hall of Fame, Inkster is one of 11 women since 1969 to appear alone on the cover of Golf Digest. The list, which i Zoomer Goes Royal http://www.mastheadonline.com/blogs/?blogId=1023 Scott Bullock Tue, 8 Apr 2014 00:33:09 EST The May 2014 issue of Zoomer looks like a winner. The press release says: The May 2014 edition of ZOOMER Magazine hits newsstands next week with an excerpt and stunning photography from Highgrove: A Garden Celebrated by HRH The Prince of Wales and Bunny Guinness. This Canadian print exclusive and royal invitation to the grounds of Prince Charles’ beloved rural retreat comes as he embarks on his 17th visit to Cana Canadian Art Shines http://www.mastheadonline.com/blogs/?blogId=1022 Scott Bullock Tue, 8 Apr 2014 00:33:34 EST The Spring 2014 issue of Canadian Art is an eye-catcher. Saw it on the shelf at my local Book City store. Impossible to miss it. The image actually makes you want to reach out and see if you can pull the bandage off the cover. The cover subscribes to the “less is more” approach. And it works! Cover Vote http://www.mastheadonline.com/blogs/?blogId=1021 Scott Bullock Tue, 8 Apr 2014 00:33:48 EST Which cover do you like best?   Click on Images to Enlarge them, then please vote. Vogue Cover Gets them Talking http://www.mastheadonline.com/blogs/?blogId=1020 Scott Bullock Thu, 3 Apr 2014 00:34:07 EST   Legion Nominated for Gutenberg Award http://www.mastheadonline.com/blogs/?blogId=1019 Scott Bullock Thu, 3 Apr 2014 07:46:33 EST Legion Magazine has been nominated for a Gutenberg Award for the Design and Printing of the 2013 Victoria Cross SIP.   The press release goes on to say:   The Gala Gutenberg awards are presented by the Printability and Graphic Communications Instutute, formerly known as the Quebec Institute of Graphic Communications, to recognize excellence in graphics and the printing industry. The 100-page magazine, publi Gardening Digest http://www.mastheadonline.com/blogs/?blogId=1018 Scott Bullock Thu, 27 Mar 2014 02:15:39 EST The 2014 Gardening Digest, published by the team at Harrowsmith’s Truly Canadian Almanac, is set to hit newsstands. Cover price will be $4.95. “The magazine is a hefty 196 pages thick, and packed with secrets, tips and advice for the serious Canadian gardener,” says Yolanda Thorton, publisher. Look for the magazine at this year’s Canada Blooms show, and stop by to see the 2400 square foot, Wet, Wild and Canadian Harrows Cobie http://www.mastheadonline.com/blogs/?blogId=1017 Scott Bullock Thu, 27 Mar 2014 00:35:18 EST The April 2014 issue of Fashion is hard to miss. “Cobie isn’t the biggest star we have shot this year. But her cover has generated a huge response. There is something about the naturalness of her pose, the fresh-out-of-bed hair, and the sexy, plunging neckline that is very captivating. The busy print of the dress and hits of yellow also have the newsstand punch we are always striving for. And though there isn’t much space for cover Welcome JP to Gateway http://www.mastheadonline.com/blogs/?blogId=1016 Scott Bullock Thu, 27 Mar 2014 00:35:27 EST In a press release from Arlene Shepard, VP Press Management, Gateway, comes the announcement that… “Jean-Pierre Desrochers (JP) has joined us in the capacity of Regional Manager, Eastern Canada.  JP brings many years of experience and a wealth of knowledge of this marketplace to Gateway.   His role will include the management of all existing Gateway Newstands locations in Quebec as well as taking on the transition pro Vanished http://www.mastheadonline.com/blogs/?blogId=1015 Scott Bullock Thu, 27 Mar 2014 07:39:41 EST I received a note from Kevin Brannigan, who offered high praise for this cover.   It does indeed very quickly convey the message. Epic Hikes http://www.mastheadonline.com/blogs/?blogId=1012 Scott Bullock Thu, 20 Mar 2014 06:18:55 EST The Spring 2014 issue of British Columbia Magazine is on sale this week. The magazine’s cover feature is a classic piece of service journalism…Epic Hikes. The magazine is also celebrating, in a low-key way, its 55th year of publishing.