Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sat, 28 Feb 2015 17:58:46 EST Sat, 28 Feb 2015 17:49:41 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Maxim December 2013 http://www.mastheadonline.com/blogs/?blogId=1119 Scott Bullock Tue, 24 Feb 2015 17:39:52 EST Back in November 2013, I posted Maxim magazine’s December 2013 as Cover of the Week, which featured Paulina Gretzky on the cover. The issue is now closed and final.  Sure enough, the issue was their best-selling issue of the year in Canada, with a total of 41,178 copies at a 46% sell-through. The next best issue in 2013 sold just 28,288 copies. The average sale for 2013 was 22,191 Fly Fusion Growth in USA http://www.mastheadonline.com/blogs/?blogId=1118 Scott Bullock Tue, 24 Feb 2015 17:39:54 EST Fly Fusion magazine had a banner year in 2014, as they continued their growth strategy in the USA. Very few Canadian magazines can seriously compete in the USA market. But Fly Fusion now sells more copies in the USA then they do in Canada. All four issues in 2014 posted impressive sales gains.Three of four issues established new all time sales for their respective time slots. A shout out goes to Susan Keavney at Coast to Coast. Winter is Legion SIP Rocks http://www.mastheadonline.com/blogs/?blogId=1116 Scott Bullock Thu, 19 Feb 2015 17:40:06 EST The Victoria Cross SIP from Legion Magazine was a winner. Sales were 8,360 copies. Sell-through was 42%. Sales were up 4,143 copies or 98% from the previous year in the Winter time slot.Copies sold at a $14.95 price point. It has been shortlisted for the 2015 Canadian Cover Awards. Vikings Cover Sizzles http://www.mastheadonline.com/blogs/?blogId=1114 Scott Bullock Thu, 19 Feb 2015 17:40:11 EST The April/May 2014 issue of Canada’s History sold extremely well. Sales were up 1,908 copies or 88% from prior year’s issue in this time slot. It was the second best result ever in this time slot. It has been shortlisted in the Small Magazine Category for the 2015 Canadian Cover Awards. SIa€™s 2015 Swimsuit Issue http://www.mastheadonline.com/blogs/?blogId=1112 Scott Bullock Fri, 13 Feb 2015 17:40:11 EST   T Grizzly http://www.mastheadonline.com/blogs/?blogId=1111 Scott Bullock Fri, 13 Feb 2015 06:21:21 EST The April 2015 issue of Canadian Geographic features a Grizzly Bear as the “celebrity."  This cover is pin-up poster quality. Editor Aaron Kylie says: “The Canadian Geographic team felt the treatment of the main cover line “GRIZZLY” was very impactful, and combined well with the great direct eye contact of the bear. Add some bold hits of red in the corner slash and the plus sign in the bottom left-h AMPA Announces Award Winners http://www.mastheadonline.com/blogs/?blogId=1110 Scott Bullock Fri, 13 Feb 2015 22:30:48 EST The Alberta Magazine Publishers Association (AMPA) has announced the recipients of the Achievement in Publishing, Editor of the Year, Volunteer of the Year and Best New Magazine awards; and the shortlist for the new Magazine of the Year award. The Showcase and Achievement Awards recipients will be celebrated at the Alberta Magazine Awards Gala on March 5, 2015 in Calgary, says a press release. 2015 ACHIEVEMENT AWARDS The Achievement Retire Rich http://www.mastheadonline.com/blogs/?blogId=1108 Scott Bullock Thu, 12 Feb 2015 11:46:17 EST The March/April 2015 issue of Canadian Real Estate Wealth is set to hit newsstands on March 2, 2015. This theme has performed particularly well over the years.  Big Bold type treatment. Strong sky bar. Button. This cover checks all the boxes. Captain Cook http://www.mastheadonline.com/blogs/?blogId=1105 Scott Bullock Wed, 4 Feb 2015 15:07:47 EST The Feb/Mar 2015 issue of Canada’s History features Captain Cook on the cover.  We have had success recently with originally commissioned illustrations. The Art Director is James Gillespie. Horse Publications Group http://www.mastheadonline.com/blogs/?blogId=1104 Scott Bullock Wed, 4 Feb 2015 16:59:42 EST Check out these “poster-like” covers from Horse Sport and Horse Canada. The March 2015 issue of Horse Sport goes on sale February 23, 2015. It recently upgraded to perfect binding, and raised the cover price from $4.95 to $5.99. The March/April 2015 issue of Horse Canada goes on sale March 2, 2015. The Art Director is Sieu Truong. ITALY A New SIP from Legion http://www.mastheadonline.com/blogs/?blogId=1101 Scott Bullock Tue, 27 Jan 2015 04:59:54 EST The Fight for Italy SIP: “The latest special-interest publication from the publishers of Legion magazine is “The Fight for Italy,” a newsstand-only collector’s edition packed with compelling stories, stunning photos and detailed maps about the Italian Campaign waged by Allied forces from July 1943 to February 1945. More than 92,000 Canadians served in Italy and more than 5,700 died, but the campaign was largely overshadowed by the invasion of Normandy. Now, Sable Island http://www.mastheadonline.com/blogs/?blogId=1098 Scott Bullock Thu, 22 Jan 2015 06:58:50 EST The Spring 2015 issue of Canadian Geographic Travel magazine is set to hit newsstands on March 30th, 2015. “This image was pretty much an instance winner for us. This Sable Island horse embodies the wild nature of these animals and the colours of the grass, sand, sea and sky are bright and contrast well. Add clean, clear, conscience and complimentary coloured cover lines, and we think we’ve got a great cover that really pops,” says Editor Aaron Kylie. Mad Magazine Spoof (Ita€™s a Joke, really!) http://www.mastheadonline.com/blogs/?blogId=1096 Scott Bullock Thu, 22 Jan 2015 09:37:56 EST This fake Mad Magazine cover is being shared on social media.   Pets Special from Canadian Geographic http://www.mastheadonline.com/blogs/?blogId=1095 Scott Bullock Tue, 20 Jan 2015 22:13:33 EST Canadian Geographic's Pets SIP is on newsstands now. The front cover features a dog, as research apparently shows that their are more “dog people” than “cat people.” “The dog image gracing the front cover of our Pets Photography 2015 special issue boast bright colours, direct eye contact and is very clean, making it an ideal choice. The cat photo on the back, meanwhile seemed very iconic, with it’ Q & A with Ezra Levant http://www.mastheadonline.com/blogs/?blogId=1092 Scott Bullock Thu, 15 Jan 2015 14:49:49 EST   Ezra Levant is the f