Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Fri, 28 Nov 2014 03:24:59 EST Fri, 28 Nov 2014 03:24:49 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Thanksgiving http://www.mastheadonline.com/blogs/?blogId=1061 Scott Bullock Wed, 26 Nov 2014 02:18:56 EST The November 2014 issue of Martha Stewart Living is hard to miss on newsstands. If you have a sweat tooth, this issue promises six Must-Try Pies. It is radically clear what they are selling. This is a cover that let’s the food do all the work. Yummy! Paper Magazine http://www.mastheadonline.com/blogs/?blogId=1057 Scott Bullock Wed, 19 Nov 2014 03:14:07 EST Have you ever heard of Paper Magazine?  I certainly hadn’t, until yesterday. But thanks to a morning TV “news” program, I was alerted  to the fact that Kim Kardashian had decided to pose nude for Paper magazine.  A quick google search and there it was, Kim in all her glory for the world to behold. They call the Winter issue their “Art Issue.”  Their web site goes on to say:  Our 2014 Art Issue is an art project in and of itsel Turbo Madness http://www.mastheadonline.com/blogs/?blogId=1056 Scott Bullock Wed, 19 Nov 2014 02:18:58 EST The Winter 2015 issue of Dirt Trax is set to hit newsstands on December 22nd, 2014. Art Director Andrew Knoor managed to squeeze in a total of 8 hooks, with good use of the key cover real estate. The image chosen is a classic action shot, and the hot color choices help give the cover a neon power boost. Is This a Perfect Cover? http://www.mastheadonline.com/blogs/?blogId=1043 Scott Bullock Thu, 23 Oct 2014 02:07:38 EST The Winter 2015 issue of Fly Fusion is set to hit newsstands on November 24, 2014. As a quarterly, the magazine has to make sure that every cover is particularly relevant to their audience.  The goal with each cover is to create something that generates a feeling of passionate excitement, what we call a “Yes Moment.”  It’s that nano-second where your pulse rate races and the adrenaline is released. “With every cover, we try Last Spike http://www.mastheadonline.com/blogs/?blogId=1042 Scott Bullock Thu, 16 Oct 2014 02:07:39 EST The Dec/Jan 2015 cover of Canada’s History magazine is set to hit newsstands on November 24th, 2014. The Last Spike cover, designed by James Gillespie, uses an iconic photograph to help sell the package of train stories. The cover quickly communicates the feature story…"radical clarity!" This issue is being promoted heavily, as this time slot is typically the best each year. Panda Covers http://www.mastheadonline.com/blogs/?blogId=1041 Scott Bullock Thu, 9 Oct 2014 02:07:38 EST Rule #30: If it works, keep doing it.   November 1973  Pick Your Fave http://www.mastheadonline.com/blogs/?blogId=1040 Scott Bullock Wed, 1 Oct 2014 14:35:49 EST This November, Legion Magazine will publish their 6th SIP.  Now is your chance to help pick the cover. Vote here.   &nbs Divaa€™s Guide to Dinner Parties http://www.mastheadonline.com/blogs/?blogId=1039 Scott Bullock Wed, 1 Oct 2014 00:58:17 EST Just in time for the Christmas gift giving season, Diva’s Guide to Dinner Parties will hit newsstands the first week of November. Distributed by Coast to Coast Newsstand Services, the title will be on sale nationally in all the top retail chains, and in the U.S. it will be exclusively available at Barnes & Noble. The cover price is $14.99.   New Look for Mojo http://www.mastheadonline.com/blogs/?blogId=1037 Scott Bullock Thu, 25 Sep 2014 13:04:58 EST Art Director Amy McCleverty has just unveiled her “refreshed” new look for Motorcycle Mojo. The title has been on a roll of late, with the last nine straight issues outselling the same issue from prior year. Two HUNTING Covers http://www.mastheadonline.com/blogs/?blogId=1035 Scott Bullock Thu, 18 Sep 2014 23:03:52 EST The 2014 Hunting Annuals (SIPS) from Outdoor Canada and Ontario Out of Doors are on newsstands now.  Both covers are interesting, and each has taken a radically different approach to the cover design. Outdoor Canada has produced a classic SIP. The mother brand is clearly identified in the upper left corner.  The word HUNTING played out loudly.  SPECIAL ISSUE in the traditional “sky bar” space at the top can’t be missed. The “celebrity” Two Covers for Chatelaine http://www.mastheadonline.com/blogs/?blogId=1034 Scott Bullock Wed, 10 Sep 2014 23:54:22 EST The September 2014 issue of Chatelaine features a “tumble” cover, according to Sarmistha Roy, the magazines consumer marketing manager.   On one side, a fabulous food cover, flip it over and on the other side is a gorgeous beauty cover. It’s great to see such creativity and attention to detail on both these covers. Tip of the cap to the entire team for what looks like a very hot iss Victoria Cross Wins http://www.mastheadonline.com/blogs/?blogId=1028 Scott Bullock Thu, 24 Apr 2014 21:51:43 EST Legion Magazine has won first place at the Gala Gutenberg awards for the outstanding printing and design of the 2013 special interest publication Canada’s Ultimate Story: Canada And The Victoria Cross. The award was announced April 22 at a gala in Montreal. The Gala Gutenberg awards are presented by the Printability and Graphic Communications Institute, formerly known as the Quebec Institute of Graphic Communications, to recognize exc Stalking Trout http://www.mastheadonline.com/blogs/?blogId=1027 Scott Bullock Thu, 24 Apr 2014 23:57:41 EST The Summer 2014 issue of Fly Fusion is set to hit newsstands on May 26th, 2014. This is the first cover we’ve ever done that shows the fish as seen from the front, as opposed to a side-view. We’ve combined the ultimate prey (trout) with the ultimate predators (our pros), who will share their secrets to success. For the past four years, each cover in the Summer time slot has set a new sales record! (See images below.) Fur Trade http://www.mastheadonline.com/blogs/?blogId=1026 Scott Bullock Mon, 21 Apr 2014 19:07:34 EST The Jun/July 2014 issue of Canada’s History uses an iconic image to illustrate the cover feature. A rather bold type treatment with alternating colors helps “shout out” the main sell. Here’s what editor Mark Reid has to say about the issue: “While most people today associate Hudson’s Bay Company with retail shopping, fewer realize the crucial role the company played in crea Two Covers for SIP http://www.mastheadonline.com/blogs/?blogId=1025 Scott Bullock Thu, 17 Apr 2014 03:20:35 EST The Legion Magazine is adding a second SIP to the 2014 schedule. On sale May 26th (just in time for Father’s Day), the Legion will publish the fifth SIP in its series. LIBERATING NORMANDY will be 100 pages of rarely seen photographs and features action packed maps. After polling on the Legion’s web site and on