Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Mon, 26 Sep 2016 06:27:32 EDT Mon, 26 Sep 2016 06:27:25 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Swimsuit Issue 2016 http://www.mastheadonline.com/blogs/?blogId=1263 Scott Bullock Tue, 6 Sep 2016 06:21:58 EST The 2016 Swimsuit Issue from Sports Illustrated went on sale February 22, 2016. It seems that every year the bikinis get smaller and smaller, and yet so do the sales, at least in Canada. The 2016 issue sold 29,699 copies at a 29.2% sell-thru, compared to 33,059 copies at a 28.7% sell-thru in 2015. That’s a drop of 3,360 copies or 10% less. The draw was cut by 13,720 copies or 12%. Looks like cutting the draw resulted in cutting the sale. The cover price is $8. Adbusters Cool Fascismo http://www.mastheadonline.com/blogs/?blogId=1262 Scott Bullock Tue, 6 Sep 2016 06:21:59 EST The August 2016 issue of Adbusters is one to watch. While the traditional newsweeklies have been selling more copies than usual featuring Donald Trump as their cover boy, Adbusters is having some fun with a Trump cover of their own. Adbusters can always be counted on for some very interesting, entertaining, and creative covers. This one uses a classic black & white image of Trump, frowning, and let’s the UPC code make the point/joke. Clever. It’s a p Bows & Arrows http://www.mastheadonline.com/blogs/?blogId=1260 Scott Bullock Tue, 30 Aug 2016 06:22:00 EST The Oct/Nov 2016 issue of Canada’s History is scheduled to hit newsstands on September 26, 2016. This concept cover is bright, clean and uncluttered, and features a bold type treatment, and a vibrant sky bar. The art director, James Gillespie, worked hard to get it right. There was concern that we avoid falling into the trap of doing a cliched image, that might be considered insensitive. The solution was to focus on the artistry of the items, ra Sad News to Report http://www.mastheadonline.com/blogs/?blogId=1259 Scott Bullock Tue, 23 Aug 2016 05:23:37 EST The folks at Creative Scrapbooker magazine are in shock and are hurting.  Their beloved colleague of six years, Christy Riopel, passed away suddenly at the tender age of 45 years old. The cause of death is yet to be determined. She leaves behind a loving husband and two young daughters. It’s always sad news to lose a colleague in our publishing family, but it is especially difficult when the friend was so young.  Here are some words from her colleagues, posted on F Creative Scrapbooker on a Roll! http://www.mastheadonline.com/blogs/?blogId=1258 Scott Bullock Fri, 19 Aug 2016 06:11:46 EST The Fall 2016 issue of Creative Scrapbooker is scheduled to hit newsstands on August 29, 2016. The magazine has been on a winning streak now for eight straight issues, with every issue from the Fall of 2014 posting gains. Starting with the Spring 2016 issue, Creative Scrapbooker, published out of Calgary, is now distributed in the USA too. Sales of the Spring 2016 issue are up 25% from prior year. Sales of the Winter 2015 issue wer A New Look for Harrowsmith http://www.mastheadonline.com/blogs/?blogId=1257 Scott Bullock Tue, 16 Aug 2016 00:16:17 EST The 2017 edition of the Harrowsmith Almanac is sporting a new look. This year’s edition marks the 40th Anniversary of this well-loved Canadian brand. Publisher, Yolanda Thornton says, “We have traditionally gone with an illustration on the front cover, because this digest-sized issue covers the scope of an Almanac and a regular Harrowsmith issue, and it’s on newsstands for several months. This year, we have selected an eye-catching photo that identifies with the Fashiona€™s 8 Page Gatefold Cover http://www.mastheadonline.com/blogs/?blogId=1256 Scott Bullock Tue, 9 Aug 2016 04:44:27 EST This just in from Fashion Magazine: FASHION Magazine has partnered with Canadian retailer Joe Fresh on the September 2016 cover featuring supermodel Karlie Kloss. Via an editorial-driven eight-page cover gatefold and second cover, FASHION has executed a first of its kind branded integration spanning both print and digital platforms. “We are excited to bring this unique content collaboration to life in the September issue of FASHION via print, Disruptive http://www.mastheadonline.com/blogs/?blogId=1255 Scott Bullock Tue, 2 Aug 2016 04:01:00 EST The Fall 2016 issue of Rotman Management magazine will be hard to miss. Circulation Manager, Kate Mills, has packed in 12 different hooks, plus the main selling feature. Nice use of the sky bar space.  The color yellow helps direct the eye down the page. Fly Fusiona€™s New Cover http://www.mastheadonline.com/blogs/?blogId=1254 Scott Bullock Tue, 26 Jul 2016 00:45:21 EST The Fall 2016 issue of Fly Fusion is scheduled to hit newsstands August 22, 2016. This cover is a great example of what we call a “Top Predator” cover, which shows an angler in action, doing what they love best. It’s also a good example of what we call a “Poster” cover. It also is the first time a female angler has been used for the cover.  But here’s what publisher Jennifer Bird, had to say about this cover: New SIP from Legion http://www.mastheadonline.com/blogs/?blogId=1253 Scott Bullock Tue, 19 Jul 2016 05:43:14 EST The third of five SIPs from the Legion Magazine this year is set to hit newsstands on August 8, 2016.  As we often do, we have two covers, one for the front of the magazine, and one for the back, so it can be displayed either way, or with double facings to show both covers. The issue retails for $14.95. Art Director Jason Duprau chose gritty archival images to provide the realistic context for the the content. Classic Profile http://www.mastheadonline.com/blogs/?blogId=1252 Scott Bullock Tue, 12 Jul 2016 00:15:35 EST The August 2016 issue of Horse Sport is set to hit newsstands on July 25, 2016. Art Director Sieu Truong has created an elegant, timeless, “classic profile” cover.  This angle shows off the muscular pose of the horse, and the fabulous posture of the rider. With the rider’s head gear gently kissing the logo, the horse’s tail bleeding deftly off the left hand side, and the red ribbon in the upper right corner working its magic, this cover Caitlyn is Back http://www.mastheadonline.com/blogs/?blogId=1250 Scott Bullock Tue, 5 Jul 2016 03:44:59 EST Caitlyn Jenner (formally Bruce Jenner) poses for Sports Illustrated, with her gold medal, to celebrate the 40th Anniversary of her Olympic win in the decathlon at the Montreal Games in 1976. Apparently, the medal typically resides in her “nail drawer” now. Jenner is 66 years old. The cover features a strong sky bar sell for the main feature, a cut out of an old SI cover, and a gold Double Issue stamp in the upper right area, plus good use  of the &l Orlando http://www.mastheadonline.com/blogs/?blogId=1247 Scott Bullock Tue, 21 Jun 2016 03:09:17 EST People magazine’s June 27, 2016 cover is a welcome approach to covering the appalling hate crime/mass murder in Orlando this week. Rather then focusing on the terrorist or his despicable deed and the horrific carnage, People gives us something positive to focus on:  the human beings whose lives were stolen.  Better to glorify the victims, not the hater. Too often, in the aftermath of these outrageous mass murders, all we get is an overdose of details 5 Egregious Covers http://www.mastheadonline.com/blogs/?blogId=1246 Scott Bullock Tue, 21 Jun 2016 05:11:05 EST This morning I was sent a link that calls out 5 magazine covers, as the 5 Most Egregious Covers of 2016 (so far).  I prefer to point out and praise covers that work.  But I thought this was worth sharing. The writer does point to a cover of Chicago Magazine that he likes. Humm...seems very familiar to a recent Toronto Life cover.  Now that’s “egregious.&rdquo Vacation Properties http://www.mastheadonline.com/blogs/?blogId=1244 Scott Bullock Tue, 7 Jun 2016 05:43:57 EST The Jul/Aug 2016 issue of Canadian Real Estate Wealth goes on sale June 20. The Vacation Properties theme has been used in the past, and it always performs well. This year’s cover features a very bold type treatment for the main sell.