Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Thu, 08 Dec 2016 07:02:29 EST Thu, 8 Dec 2016 07:02:22 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Can Geoa€™s Quiz SIP Success! http://www.mastheadonline.com/blogs/?blogId=1278 Scott Bullock Wed, 23 Nov 2016 06:22:44 EST Last year at this time, Canadian Geographic published their first digest-sized SIP.  The 2016 Ultimate Geography Quiz book has sold over 15,000 copies at a 51% sell-thru, at a $9.95 cover price.  That’s impressive! Due to the success, this year’s distribution has been bumped up by 12.4%. This year, the 2017 Ultimate Geography Quiz book features three regional covers. They Like Us http://www.mastheadonline.com/blogs/?blogId=1277 Scott Bullock Fri, 4 Nov 2016 06:22:45 EST The Oct 29th, 2016 issue of The Economist features a cover story on Canada. Naturally, it is the Cover of the Week. But check out some of their other recent covers too. Very few magazines have mastered the use of illustrated covers the way these folks have. Clean and uncluttered, the messaging clear and concise, these covers are designed to sell.  They are Masters of the “3 second rule.”   Horse Canada Winter Issue http://www.mastheadonline.com/blogs/?blogId=1276 Scott Bullock Wed, 23 Nov 2016 06:22:46 EST Oh no! Oops! http://www.mastheadonline.com/blogs/?blogId=1275 Scott Bullock Fri, 11 Nov 2016 06:28:42 EST The NY Post.Com reports that Topix Media, a licensee for Newsweek made a big, big mistake. Apparently, Topix produced, printed and shipped a special SIP to hit newsstands in time to take advantage of the historic outcome of the Presidential election.  Problem? They assumed Hillary Clinton was going to win. “Like everybody else, we got it wrong,” said Tony Romando, CEO of Topix Media, the Rolling Stone Verdict: Guilty http://www.mastheadonline.com/blogs/?blogId=1274 Scott Bullock Thu, 10 Nov 2016 00:49:52 EST New Fly Fishing Covers http://www.mastheadonline.com/blogs/?blogId=1272 Scott Bullock Mon, 7 Nov 2016 05:34:29 EST Checkout the latest covers for Southwest Fly Fishing, Northwest Fly Fishing and Eastern Fly Fishing. The publisher, Steve Cole, moved his 3 regional titles from a U.S.-based distributor to Coast to Coast effective with the Jan/Feb 2015 issue. Since then 7 of 10 issues have posted gains on the Southwest edition in the USA. Since then 8 of 10 issues have posted gains on the Northwest edition in the USA. Since then 9 of 10 issues have Winter Cover Dazzles http://www.mastheadonline.com/blogs/?blogId=1271 Scott Bullock Mon, 7 Nov 2016 20:27:13 EST The Winter 2016 cover of Prairies North is scheduled to hit newsstands on November 21st, 2016. This cover, by Art Director Lionel Hughes, captures the dazzling light of a Prairie landscape.  The magazine’s newsstand sales spike when covers speak to the “love of the land” theme.   Winter 2016 Creative Scrapbooker http://www.mastheadonline.com/blogs/?blogId=1270 Scott Bullock Mon, 24 Oct 2016 06:14:59 EST The Winter 2016 issue of Creative Scrapbooker is scheduled to hit newsstands on November 27, 2016. The cover price has been raised to $12.99 from $11.99, an increase of 8.3%. We started distributing to in the USA this year...and:     On the Spring 2016  issue it sold thru at an amazing 52%.     On the Summer 2016 issue it sold thru at an even better 58%     We’ve 100 Years of Hockey http://www.mastheadonline.com/blogs/?blogId=1269 Scott Bullock Tue, 18 Oct 2016 06:00:58 EST The Dec/Jan 2017 issue of Canada’s History is scheduled to hit newsstands on November 21st, 2016. This time slot typically produces the best-selling issue every year! Editor Mark Reid says: “Dreaming of making the National Hockey League has long been a rite of passage for many young Canadians. And, for a select few, it was a dream come true." To celebrate the centennial year of the NHL, Canada’s History is featuring a special package of stori Presse Commerce Reports Good News! http://www.mastheadonline.com/blogs/?blogId=1268 Scott Bullock Tue, 18 Oct 2016 06:48:24 EST Report from Press Release: “Presse Commerce Corporation is proud of the reaction received from customers for the new stores in the McGill University Health Center six months after their opening. The MUHC combines the Royal-Victoria Hospital, the Children’s Hospital, the Montreal Chest Institute and the biggest Research Canada. Some would say that it was a bold move to open new stores. In fact, the periodical sales in the Multimags grew b Canadian Cycling Fit & Hip http://www.mastheadonline.com/blogs/?blogId=1266 Scott Bullock Tue, 27 Sep 2016 05:22:28 EST The Oct/Nov 2016 issue of Canadian Cycling is a classic “poster style” cover. The white background gives the image a high-contrast platform to work from. The use of red gives it a high-octane zing. The theme of fitness is a strong subject matter for us.  Look for this one to sell. Plus: 7 of the past 9 issues have posted sales gains! The Atlantic Gives a Preview http://www.mastheadonline.com/blogs/?blogId=1265 Scott Bullock Tue, 27 Sep 2016 20:43:46 EST The October 2016 of The Atlantic is a cover that will sell. This cover is a great example of executing on Rule #32:  Timing Matters With the first of three debates scheduled for the USA Presidential election, just weeks away, this first tilt between Trump & Clinton is sure to be a ratings bonanza. It’s like a heavyweight boxing extravaganza. And the cover might as well be a poster for Ali vs. Foreman in the Rumble in the Jungle. Swimsuit Issue 2016 http://www.mastheadonline.com/blogs/?blogId=1263 Scott Bullock Tue, 6 Sep 2016 00:14:36 EST The 2016 Swimsuit Issue from Sports Illustrated went on sale February 22, 2016. It seems that every year the bikinis get smaller and smaller, and yet so do the sales, at least in Canada. The 2016 issue sold 29,699 copies at a 29.2% sell-thru, compared to 33,059 copies at a 28.7% sell-thru in 2015. That’s a drop of 3,360 copies or 10% less. The draw was cut by 13,720 copies or 12%. Looks like cutting the draw resulted in cutting the sale. The cover price is $8. Adbusters Cool Fascismo http://www.mastheadonline.com/blogs/?blogId=1262 Scott Bullock Tue, 6 Sep 2016 06:48:37 EST The August 2016 issue of Adbusters is one to watch. While the traditional newsweeklies have been selling more copies than usual featuring Donald Trump as their cover boy, Adbusters is having some fun with a Trump cover of their own. Adbusters can always be counted on for some very interesting, entertaining, and creative covers. This one uses a classic black & white image of Trump, frowning, and let’s the UPC code make the point/joke. Clever. It’s a p Bows & Arrows http://www.mastheadonline.com/blogs/?blogId=1260 Scott Bullock Tue, 30 Aug 2016 05:03:56 EST The Oct/Nov 2016 issue of Canada’s History is scheduled to hit newsstands on September 26, 2016. This concept cover is bright, clean and uncluttered, and features a bold type treatment, and a vibrant sky bar. The art director, James Gillespie, worked hard to get it right. There was concern that we avoid falling into the trap of doing a cliched image, that might be considered insensitive. The solution was to focus on the artistry of the items, ra