Covers Sell RSS MastheadOnline Blogs RSS en-us Thu, 26 Nov 2015 19:58:54 EST Thu, 26 Nov 2015 19:56:39 EST Time X Scott Bullock Thu, 19 Nov 2015 19:51:21 EST The November 9, 2015 issue of Time magazine is an interesting cover. The magazine has once again used their famous X  technique.  But this time, rather than being used to signify the death of a villain, it is being used to signify the death of delicious food. A fun and lighthearted twist on a Time magazine classic. Look for this one to sell. Annual Forecast Issue 2016 Scott Bullock Thu, 19 Nov 2015 19:51:30 EST The Jan/Feb 2016 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on Dec 7, 2015. This annual Forecast issue is typically the best-selling issue of the year. Love the crisp white background, bold type treatment, and strong use of the skybar area. Packed full of data, this issue is highly valuable to professionals and newbies. Video to support newsstand sales Scott Bullock Thu, 12 Nov 2015 19:56:39 EST The Legion has produced a pretty slick video that they are using on their web site to promote single copy sales of their latest SIP. Art Director Jason Duprau. Take a look: Dirt Trax roars Scott Bullock Thu, 12 Nov 2015 14:14:37 EST The Winter 2016 issue of Dirt Trax is set to hit newsstands on December 21, 2015.  Art Director Andrew Knor has done a great job of incorporating both an action shot and a static shot of two different vehicles. A clean and uncluttered cover. Esquirea€™s 1000th Issue Scott Bullock Thu, 29 Oct 2015 18:31:27 EST If you haven’t seen the October 2015 issue of Esquire, rush out to newsstands and grab a copy before you miss out. This issue should be must reading for any publisher, editor, art director, advertising director or circulation manager, as it documents the history of American culture, as seen through the pages of Esquire magazine. The 212 page issue is packed with insights into the creative process. And if you ever wondered if covers are taken ext Cool it Scott Bullock Thu, 29 Oct 2015 18:43:40 EST The November 2015 cover for National Geographic is a winner.  It’s a classic example of the “less-is-more” school of cover design. The careful layering of the globe over the logo, and over the edges of their yellow border box, and subtle shadowing really make this cover pop. Simple, but powerful image + Bold type treatment + Timely Editorial Subject Matter = Winner! In case you were wondering if National Geographic takes cover c Battle of Britain Scott Bullock Thu, 22 Oct 2015 12:51:12 EST The Dec/Jan 2016 issue of Canada’s History is set to hit newsstands on November 21, 2015.  This time slot almost always generates the best sales in any given year. The Press run for this issue is a new historic high of nearly 20,000 copies. (Special thanks to Ron Sellwood & the CTC team). Look for special promotions at Chapters/Indigo, Wal Mart and Presse Commerce. Raise Cover Price? Scott Bullock Tue, 20 Oct 2015 11:11:23 EST The question a lot of circulators and publishers ponder this time of year is whether or not to raise cover price. Here’s a case study you may wish to consider. Outdoor Canada produces a fabulous Hunting Special (SIP) each year. The cover designs are always first class.  In 2014, they raised the cover price from $6.95 to $7.99, an increase of $1.04 or a 15% increase in the retail price. So, how did that play out? In 2012 New SIP from Legion: AVIATORS Scott Bullock Tue, 20 Oct 2015 07:34:37 EST The latest in our series of SIP’s is set to hit newsstands on November 2, 2015, just in time for Remembrance Day. Art Director Jason Duprau has created a completely fresh new look in this series of successful SIPS. Look for special promotion displays at Chapters/Indigo, Loblaws, Shoppers Drug Mart, Wal Mart and Gateway. Trump on Rolling Stone cover Scott Bullock Thu, 24 Sep 2015 12:01:13 EST Last week it was Trump on Time Magazine’s cover. This week he is featured on Rolling Stone. Not sure what Trump has to do with music. It’s certainly not the first time Rolling Stone has put politicians on the cover. I guess the editors are betting their audience will buy lots of copies of the man with the funny hair. Scientific American 2014 (Take the Test) Scott Bullock Thu, 10 Sep 2015 18:15:01 EST Scientific American has been continuously publishing for 170 years, so they must be doing something right. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of their 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst. Guess in which order they ranked:  #1, #2, #3 and #12 worst. Here are the 4 covers (no peaking, pan down slowly, as answers a Horse Sport Rises Scott Bullock Thu, 10 Sep 2015 07:34:44 EST The October 2015 issue of Horse Sport is set to hit newsstands on September 21, 2015. The team at Horse Sport have come up with a “poster-like” cover treatment. Horse Sport is on a roll this year, with every issue posting sizable gains from prior year: Feb up 23% March up 33% April up 214% (Forecast) May up 165% (Forecast) June up 149% (Forecast) According to MAGNET Re-Design For SuperTrax Scott Bullock Thu, 10 Sep 2015 12:56:23 EST The new issue of SuperTrax (Volume 27 #1) is sporting a new look, courtesy of Art Director Andrew Knor.  The issue goes on sale October 12, 2015. “Revamping of some of the key elements for this issue, we moved the Supertrax logo up into the sky bar on a clean, white surface in order to optimize the presentation of the new Ski-Doo Blizzard," Knor said. "The logo was made horizontal, rather then slanted.  We then lead their eye to the numerical “160&r Our Next Homea€¦The Space Issue Scott Bullock Thu, 10 Sep 2015 19:23:08 EST The September 7, 2015, issue of Maclean’s is an eye-opener. How refreshing in the midst of political silly season to get a cover like this from Maclean’s. This cover is extremely playful and humorous. Look for this one to sell! Trump This Scott Bullock Thu, 10 Sep 2015 06:35:02 EST Love him or hate him, the fact is that Fox News and CNN are loving the ratings that 24/7 Donald Trump coverage is generating. TIME magazine is obviously paying attention to the numbers, and wants to get in on the action. It’s not the first time Trump has appeared as the cover boy.  And if it works, it won’t be the last. Deal with it indeed.