Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sun, 02 Aug 2015 22:34:55 EDT Sun, 2 Aug 2015 22:34:33 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Bill Cosbya€™s 35 Accusers http://www.mastheadonline.com/blogs/?blogId=1193 Scott Bullock Thu, 30 Jul 2015 22:10:44 EST Some covers are instantly iconic, as is the case with the July 27th–August 9th cover of New York magazine. This bold, risk-taking cover has gained the magazine tons of free media exposure both on social media and has been covered widely on TV, Radio, and newspapers. Kudos to New York magazine for the courage to publish such an important story. This may be the cover of the year. We will report back later in the year to see how it p Esquire 2014 Covers (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1192 Scott Bullock Thu, 30 Jul 2015 22:11:10 EST Esquire has some of the most amazing covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst. Guess in which order they ranked:  #1, #2, #3 and #11 worst. Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the Esquire 2013 Covers (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1191 Scott Bullock Thu, 30 Jul 2015 22:11:14 EST Esquire has some of the most amazing covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst. Guess in which order they ranked:  #1, #2, #3 and #11 worst. Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom). Vanity Fair 2014 Covers (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1190 Scott Bullock Thu, 30 Jul 2015 22:11:28 EST Vanity Fair has some of the most amazingly beautiful covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst Guess in which order they ranked:  #1, #2, #3 and #12 Here are the 4 covers (no peaking, pan down slowly, as answers are prov Vanity Fair 2013 (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1189 Scott Bullock Thu, 30 Jul 2015 22:11:49 EST Vanity Fair has some of the most amazingly beautiful covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst Guess in which order they ranked:  #1, #2, #3 and #12 Here are the 4 covers (no peaking, pan down slowly, as answers are prov Gates http://www.mastheadonline.com/blogs/?blogId=1188 Scott Bullock Thu, 30 Jul 2015 21:32:46 EST Look at who Rotman magazine is featuring as their cover boy…Bill Gates! Here’s what Kate Mills, Sales & Circulation Manager, had to say about it: “For the Fall 2015 issue the Editor-in-Chief, Karen Christensen, did a spectacular job of investigating the theme of “leading edge ideas” that would help our readers become even more successful leaders.  Bill Gates became our cover after he caught our attention for his ideas on the i Ski Canadaa€™s New Look Worked! http://www.mastheadonline.com/blogs/?blogId=1186 Scott Bullock Wed, 22 Jul 2015 21:54:48 EST Back in the Fall of 2014, Ski Canada received a brand new look, and I blogged about it. (See below) Well, the results are in and then new look out-sold the prior year’s issue by 20%.  Plus, thanks to the price increase, revenue was up 41%. It beat sales from 2013 too.  Now that’s a winning combination. Congratulations to the Ski Canada Team! Here’s part of the original blog post: 45 Ideas http://www.mastheadonline.com/blogs/?blogId=1185 Scott Bullock Fri, 17 Jul 2015 21:32:52 EST The Fall 2015 issue of Canadian Scrapbooker is scheduled to hit newsstands on August 31, 2015. This niche magazine is of the highest quality, with perfect binding, gorgeous matte stock, and is a minimum of 148 pages thick. It retails for $11.99. Fact: This title ranked 180th most profitable at Overwaite for the past year (April 1, 2014 to Mar 31, 2015), ranking it ahead of titles such as: Harper’s Bazaar, Country Squid and Soldiers http://www.mastheadonline.com/blogs/?blogId=1183 Scott Bullock Wed, 8 Jul 2015 22:12:20 EST The Aug/Sep 2015 issue of Canada’s History will be sporting two covers, which will go on sale July 27th, 2015. Look for promotions at Chapters/Indigo, Loblaws, and Overwaite. Originally we were going to run with The Fall of Quebec for the entire country.  But while going over other options, the Squid cover was such a knockout, we simply had to amend our plans to accommodate it. Thanks to Art Director James Gillespie 3 Very Similar Covers http://www.mastheadonline.com/blogs/?blogId=1182 Scott Bullock Wed, 8 Jul 2015 22:12:15 EST   260 Quilts http://www.mastheadonline.com/blogs/?blogId=1181 Scott Bullock Wed, 8 Jul 2015 22:12:56 EST The Jul/Aug 2015 issue of Canadian Antiques & Vintage goes on sale July 20th, 2015. This issue uses a screaming pink to attract attention.  And it is our boldest type treatment yet. Good use of numbers to quantify the value of picking up a copy. TLa€™s Neighbourhood SIP Sells! http://www.mastheadonline.com/blogs/?blogId=1180 Scott Bullock Fri, 3 Jul 2015 22:12:45 EST Back on May 30th, 2014, I blogged about Toronto Life‘s new Neighbourhoods SIP.  So it’s time to do a Check Up to see how it performed. At a $9.95 cover price, these high-quality SIP’s are an important contributor to the overall newsstands sales story. This particular issue sold 7,832 copies, and went on sale on June 2nd, 2014. This was better than their Real Estate SIP by 515 co Canadaa€™s History Sets New Sales Record! http://www.mastheadonline.com/blogs/?blogId=1179 Scott Bullock Fri, 3 Jul 2015 21:33:15 EST The Dec/Jan 2015 issue (Last Spike) of Canada’s History magazine, set a new all time sales record!  Since the magazine is 95 years old, and has published roughly 570 issues, that’s quite an accomplishment. Here’s what editor Mark Reid had to say about the creative process: “We knew that our readers liked trains — after all, trains are what helped build this country. However, we decided to dig deeper to find the hum Ricardo Launch in English A Winner http://www.mastheadonline.com/blogs/?blogId=1177 Scott Bullock Thu, 11 Jun 2015 21:33:22 EST The CMC awarded Ricardo (English Edition) as The 2015 Magazine of the Year.  Congratulations to Tracey McKinley, Coast to Coast to Coast, and the entire team for a job well done! I blogged about this launch back on September 11th, 2014, as the Cover of the Week…so it’s time to check out the results! The Fall launch issue (on sale September 15th) sold 23,882 copies! Horse Canada Sales Up Big http://www.mastheadonline.com/blogs/?blogId=1176 Scott Bullock Wed, 17 Jun 2015 21:33:25 EST The new Jul/Aug 2015 issue of Horse Canada is set to go on sale July 6th.  The magazine is on a big time roll. Their last 7 issues in a row have all posted increased sales. Nov/Dec 2013…up 11% Jan/Feb  2014 Horse Annual up 22% Mar/Apr 2014 up 40% May/Jun 2014 up 147% Jul/Aug 2014 up 103% Sep/Oct 2014 up 18% Nov/Dec 2014 up 29% In a