Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sat, 01 Nov 2014 02:42:01 EDT Sat, 1 Nov 2014 01:40:50 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Is This a Perfect Cover? http://www.mastheadonline.com/blogs/?blogId=1043 Scott Bullock Thu, 23 Oct 2014 01:31:24 EST The Winter 2015 issue of Fly Fusion is set to hit newsstands on November 24, 2014. As a quarterly, the magazine has to make sure that every cover is particularly relevant to their audience.  The goal with each cover is to create something that generates a feeling of passionate excitement, what we call a “Yes Moment.”  It’s that nano-second where your pulse rate races and the adrenaline is released. “With every cover, we try Last Spike http://www.mastheadonline.com/blogs/?blogId=1042 Scott Bullock Thu, 16 Oct 2014 01:31:24 EST The Dec/Jan 2015 cover of Canada’s History magazine is set to hit newsstands on November 24th, 2014. The Last Spike cover, designed by James Gillespie, uses an iconic photograph to help sell the package of train stories. The cover quickly communicates the feature story…"radical clarity!" This issue is being promoted heavily, as this time slot is typically the best each year. Panda Covers http://www.mastheadonline.com/blogs/?blogId=1041 Scott Bullock Thu, 9 Oct 2014 01:31:22 EST Rule #30: If it works, keep doing it.   November 1973  Pick Your Fave http://www.mastheadonline.com/blogs/?blogId=1040 Scott Bullock Wed, 1 Oct 2014 01:31:21 EST This November, Legion Magazine will publish their 6th SIP.  Now is your chance to help pick the cover. Vote here.   &nbs Divaa€™s Guide to Dinner Parties http://www.mastheadonline.com/blogs/?blogId=1039 Scott Bullock Wed, 1 Oct 2014 01:31:20 EST Just in time for the Christmas gift giving season, Diva’s Guide to Dinner Parties will hit newsstands the first week of November. Distributed by Coast to Coast Newsstand Services, the title will be on sale nationally in all the top retail chains, and in the U.S. it will be exclusively available at Barnes & Noble. The cover price is $14.99.   New Look for Mojo http://www.mastheadonline.com/blogs/?blogId=1037 Scott Bullock Thu, 25 Sep 2014 01:31:19 EST Art Director Amy McCleverty has just unveiled her “refreshed” new look for Motorcycle Mojo. The title has been on a roll of late, with the last nine straight issues outselling the same issue from prior year. Two HUNTING Covers http://www.mastheadonline.com/blogs/?blogId=1035 Scott Bullock Thu, 18 Sep 2014 01:31:17 EST The 2014 Hunting Annuals (SIPS) from Outdoor Canada and Ontario Out of Doors are on newsstands now.  Both covers are interesting, and each has taken a radically different approach to the cover design. Outdoor Canada has produced a classic SIP. The mother brand is clearly identified in the upper left corner.  The word HUNTING played out loudly.  SPECIAL ISSUE in the traditional “sky bar” space at the top can’t be missed. The “celebrity” Two Covers for Chatelaine http://www.mastheadonline.com/blogs/?blogId=1034 Scott Bullock Wed, 10 Sep 2014 01:31:16 EST The September 2014 issue of Chatelaine features a “tumble” cover, according to Sarmistha Roy, the magazines consumer marketing manager.   On one side, a fabulous food cover, flip it over and on the other side is a gorgeous beauty cover. It’s great to see such creativity and attention to detail on both these covers. Tip of the cap to the entire team for what looks like a very hot iss Victoria Cross Wins http://www.mastheadonline.com/blogs/?blogId=1028 Scott Bullock Thu, 24 Apr 2014 01:31:14 EST Legion Magazine has won first place at the Gala Gutenberg awards for the outstanding printing and design of the 2013 special interest publication Canada’s Ultimate Story: Canada And The Victoria Cross. The award was announced April 22 at a gala in Montreal. The Gala Gutenberg awards are presented by the Printability and Graphic Communications Institute, formerly known as the Quebec Institute of Graphic Communications, to recognize exc Stalking Trout http://www.mastheadonline.com/blogs/?blogId=1027 Scott Bullock Thu, 24 Apr 2014 01:31:12 EST The Summer 2014 issue of Fly Fusion is set to hit newsstands on May 26th, 2014. This is the first cover we’ve ever done that shows the fish as seen from the front, as opposed to a side-view. We’ve combined the ultimate prey (trout) with the ultimate predators (our pros), who will share their secrets to success. For the past four years, each cover in the Summer time slot has set a new sales record! (See images below.) Fur Trade http://www.mastheadonline.com/blogs/?blogId=1026 Scott Bullock Mon, 21 Apr 2014 01:31:11 EST The Jun/July 2014 issue of Canada’s History uses an iconic image to illustrate the cover feature. A rather bold type treatment with alternating colors helps “shout out” the main sell. Here’s what editor Mark Reid has to say about the issue: “While most people today associate Hudson’s Bay Company with retail shopping, fewer realize the crucial role the company played in crea Two Covers for SIP http://www.mastheadonline.com/blogs/?blogId=1025 Scott Bullock Thu, 17 Apr 2014 01:31:09 EST The Legion Magazine is adding a second SIP to the 2014 schedule. On sale May 26th (just in time for Father’s Day), the Legion will publish the fifth SIP in its series. LIBERATING NORMANDY will be 100 pages of rarely seen photographs and features action packed maps. After polling on the Legion’s web site and on Double Bogey http://www.mastheadonline.com/blogs/?blogId=1024 Scott Bullock Tue, 8 Apr 2014 01:31:09 EST The May 2014 issue of Golf Digest is getting a lot of flak for its cover featuring Paulina Gretzky. In an article from the Globe & Mail we learn: “Juli Inkster made her 120th start in a major Thursday at the Kraft Nabisco Championship. A seven-time major winner and a member of the World Golf Hall of Fame, Inkster is one of 11 women since 1969 to appear alone on the cover of Golf Digest. The list, which i Zoomer Goes Royal http://www.mastheadonline.com/blogs/?blogId=1023 Scott Bullock Tue, 8 Apr 2014 01:31:07 EST The May 2014 issue of Zoomer looks like a winner. The press release says: The May 2014 edition of ZOOMER Magazine hits newsstands next week with an excerpt and stunning photography from Highgrove: A Garden Celebrated by HRH The Prince of Wales and Bunny Guinness. This Canadian print exclusive and royal invitation to the grounds of Prince Charles’ beloved rural retreat comes as he embarks on his 17th visit to Cana Canadian Art Shines http://www.mastheadonline.com/blogs/?blogId=1022 Scott Bullock Tue, 8 Apr 2014 01:31:06 EST The Spring 2014 issue of Canadian Art is an eye-catcher. Saw it on the shelf at my local Book City store. Impossible to miss it. The image actually makes you want to reach out and see if you can pull the bandage off the cover. The cover subscribes to the “less is more” approach. And it works!