Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sun, 07 Feb 2016 03:26:09 EST Sun, 7 Feb 2016 03:26:06 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Boarding Stable http://www.mastheadonline.com/blogs/?blogId=1234 Scott Bullock Thu, 4 Feb 2016 03:03:56 EST The March 2016 issue of Horse Sport hits newsstands on February 22, 2016. The cover feature:  Ultimate Guide to choosing a Boarding Stable is precisely the kind of service journalism, with real benefits, that readers have come to expect from this title. Art Director Bonnie Summerfeldt chose a warm purple and yellow colour scheme.  Good use of left-hand side real estate and alternating of yellow and white help drive the eye down the page. Trump For Dummies http://www.mastheadonline.com/blogs/?blogId=1233 Scott Bullock Thu, 4 Feb 2016 03:15:37 EST The February 1, 2016 issue of Maclean’s is the Cover of the Week. Using a well-known template, this cover will be hard to miss on newsstands, and hard to resist buying.  Smart, and sure to be a fun read! For Dummies From Wikipedia, the free encyclopedia For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the vari Legion Refreshes Look http://www.mastheadonline.com/blogs/?blogId=1231 Scott Bullock Thu, 21 Jan 2016 03:13:15 EST Legion Magazine has been publishing for 90 years…quite a milestone in Canadian Publishing.  To celebrate, the Publisher Jennifer Morse unleashed their amazing Art Director, Jason Duprau, to come up with a refreshed look.  Here’s the inside scoop: “We have come a long way. Legion Magazine is entering its 90th year of publishing and going strong. To mark our anniversary, we have refreshed Blue Apple http://www.mastheadonline.com/blogs/?blogId=1230 Scott Bullock Thu, 21 Jan 2016 01:56:42 EST The Winter 2016 issue of Rotman magazine hit newsstands on January 4, 2016. The issue focuses on The New Health Economy, and is packed with advice from 14 Experts. It’s 132 pages thick too! The cover has an almost Andy Warhol-like quality to it, which is sure to help it pop on newsstands. Trails http://www.mastheadonline.com/blogs/?blogId=1229 Scott Bullock Thu, 21 Jan 2016 01:31:36 EST The Winter 2015 issue of Prairies North is on newsstands now. This “service journalism” cover is a classic take on the subject.  This theme does well for city and regional magazines across North America. At Director Lionel Forest Hughes. Stallions http://www.mastheadonline.com/blogs/?blogId=1228 Scott Bullock Wed, 6 Jan 2016 01:35:47 EST The February 2016 issue of Horse Sport will go on sale January 25, 2016. Look for a special promotions with Safeway. Art Director Bonnie Summerfield. The Sommea€¦New SIP from Legion http://www.mastheadonline.com/blogs/?blogId=1227 Scott Bullock Wed, 6 Jan 2016 02:28:20 EST The Legion magazine’s new SIP goes on sale February 8, 2016.  The publisher, Jennifer Morse, has expanded the SIP line-up to four issues this year (in 2015 we did 3 SIPs and in 2014 we did 2 SIPs). The SIPs retail for $14.95. Toronto Life Covers Sell! http://www.mastheadonline.com/blogs/?blogId=1226 Scott Bullock Wed, 6 Jan 2016 22:50:29 EST On April 23, I blogged about the May 2015 issue of Toronto Life as the Cover of the Week.  The issue was noteworthy because of free buzz the magazine received for a secondary story the magazine had published. Controversial stories often help lift sales. The May 2015 issue of Toronto Life is getting lots of buzz on the radio and social media regarding a feature this month on Michael Elder. See Press Release below: April 21, 2015 (TORONTO) – Yesterday in On Canadaa€™s History Posts Impressive Gains http://www.mastheadonline.com/blogs/?blogId=1225 Scott Bullock Wed, 23 Dec 2015 12:38:33 EST Canada’s History magazine (formally The Beaver) is having another record-breaking year at the newsstand in 2015! “We ended the 2014 year with two record breaking issues, for both our Oct/Nov 2014 (The World Wars) issue and the Dec/Jan 2015 issue (Last Spike). The momentum has carried over into 2015, with three more record-breaking covers in 2015,” says Melony Ward, publisher. “Interestingly, all three record breakers this y SI Names Serena Williams Sportsperson of the Year http://www.mastheadonline.com/blogs/?blogId=1223 Scott Bullock Wed, 16 Dec 2015 22:35:25 EST Sports Illustrated‘s December 21, 2015 issue names Serena Williams the Sportsperson of the Year. She is the first solo female athlete to be given this award in 32 years.  Runner Mary Drecker won it in 1983.  In 1999 the U.S. Womens Soccer Team was chosen. Sharing the honour with other athletes happened in 1984 Mary Lou Retton (gymnast)  and in 1994 Bonnie Blair (speed skater). In the past the award was called the Sportsman or Sportswomen of the Newsmakers of the Year http://www.mastheadonline.com/blogs/?blogId=1222 Scott Bullock Tue, 15 Dec 2015 03:21:33 EST The December 14, 2015 issue of Maclean’s is one to watch.  This “Special Collectors Issue” is both a serious, yet fun, read. The cover is an interesting mash-up of people from all over the planet. The bold red banner (almost like a belly-band) across the cover works overtime.  It’s bold and and aggressive, and tells us exactly what they are selling. Look for sales to spike. RollingStone 2015 (1st Half) http://www.mastheadonline.com/blogs/?blogId=1221 Scott Bullock Mon, 21 Dec 2015 02:37:57 EST Which issues of the RollingStone sold the best in Canada in the first half of 2015? Below are the three best sellers, along with the worst seller. Take you best guess then check the answers at the bottom of the page. No Peeking. Hint:  One of these was on sale for four weeks 2015-02 (On Sale Dec 8th, 2014) Timea€™s Person of the Year Announced http://www.mastheadonline.com/blogs/?blogId=1220 Scott Bullock Fri, 11 Dec 2015 22:45:30 EST Time Magazine has chosen Angela Merkel as their Person of the Year cover for 2015. Also included below are the Person Of the Year covers from 2000 to 2014. The Short List under consideration was: Abu Bakr Al-Baghdadi, who as leader of ISIS has inspired followers to both fight in his self-declared caliphate of Iraq and Syria, and also stage attacks in countries like Tunis VF Posts big Gain with Caitlyn http://www.mastheadonline.com/blogs/?blogId=1219 Scott Bullock Mon, 21 Dec 2015 01:22:06 EST On June 1, 2015 I posted the July 2015 Vanity Fair cover as the Cover of the Week.  It featured Caitlyn Jenner as the cover girl. The cover shoot was done by legendary photographer Annie Leibovitz.  The article was written by Pulitzer Prize–winning contributing editor Buzz Bissinger. So, the question is:  How Did it Sell here in Canada? The answer is:  Really, really well! On a draw of 83,472, New Yorkera€™s Best Sellers in Canada http://www.mastheadonline.com/blogs/?blogId=1218 Scott Bullock Thu, 3 Dec 2015 01:42:26 EST Which issues of the The New Yorker sold the best in Canada in 2014? Below are the 3 Best Sellers, along with the worst seller. On the left is how they looked on newsstands with their cover wrap. And on the right is how they looked without the cover wrap. August 11, 2014