Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sat, 29 Aug 2015 16:57:05 EDT Sat, 29 Aug 2015 16:56:05 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Trout Tactics (Unconventional) http://www.mastheadonline.com/blogs/?blogId=1198 Scott Bullock Thu, 20 Aug 2015 15:13:49 EST The Fall 2015 issue of Fly Fusion is set to hit newsstands on August 24. This year’s edition features another “top predator” cover. "We continue to expand our dealer coverage in both Canada and the United States, as sales continue to grow relentlessly.Our draw in Canada for this issue will be 12,625 copies, our high water mark since a promoted issue in 2010.  In the USA, our draw is 15,800 copies–the most we have ever distributed.& Sub Hunter http://www.mastheadonline.com/blogs/?blogId=1197 Scott Bullock Thu, 20 Aug 2015 15:13:53 EST The Sep/Oct 2015 issue of Legion magazine is scheduled to hit newsstands on August 31. Art Director Jason Duprau employed his most aggressive type treatment ever on this cover. Look for our promotion at Chapters/Indigo. How to Make a Million http://www.mastheadonline.com/blogs/?blogId=1195 Scott Bullock Wed, 5 Aug 2015 16:38:29 EST The Sep/Oct 2015 issue of Canadian Real Estate Wealth is set to hit newsstands on August 17th, 2015. This all type cover treatment will make it hard to miss on shelves. Look at some of Consumer Reports covers below to see other strong type treatments. Vogue 2014 (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1194 Scott Bullock Wed, 5 Aug 2015 05:34:44 EST Vogue has some of the most amazing covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Vogue’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst. Guess in which order they ranked:  #1, #2, #3 and #12 worst. Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bott Bill Cosbya€™s 35 Accusers http://www.mastheadonline.com/blogs/?blogId=1193 Scott Bullock Thu, 30 Jul 2015 15:13:38 EST Some covers are instantly iconic, as is the case with the July 27th–August 9th cover of New York magazine. This bold, risk-taking cover has gained the magazine tons of free media exposure both on social media and has been covered widely on TV, Radio, and newspapers. Kudos to New York magazine for the courage to publish such an important story. This may be the cover of the year. We will report back later in the year to see how it p Esquire 2014 Covers (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1192 Scott Bullock Thu, 30 Jul 2015 08:55:46 EST Esquire has some of the most amazing covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst. Guess in which order they ranked:  #1, #2, #3 and #11 worst. Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the Esquire 2013 Covers (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1191 Scott Bullock Thu, 30 Jul 2015 05:35:38 EST Esquire has some of the most amazing covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Esquire’s 11 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst. Guess in which order they ranked:  #1, #2, #3 and #11 worst. Here are the 4 covers (no peaking, pan down slowly, as answers are provided at the bottom). Vanity Fair 2014 Covers (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1190 Scott Bullock Thu, 30 Jul 2015 06:28:44 EST Vanity Fair has some of the most amazingly beautiful covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2014.  Using Canadian sales data, your task is to rank them from best to worst Guess in which order they ranked:  #1, #2, #3 and #12 Here are the 4 covers (no peaking, pan down slowly, as answers are prov Vanity Fair 2013 (Take the Test) http://www.mastheadonline.com/blogs/?blogId=1189 Scott Bullock Thu, 30 Jul 2015 06:28:47 EST Vanity Fair has some of the most amazingly beautiful covers year after year. Let’s have some fun. Test your knowledge of Covers That Sell.  I’ll show you 4 of Vanity Fair’s 12 covers in 2013.  Using Canadian sales data, your task is to rank them from best to worst Guess in which order they ranked:  #1, #2, #3 and #12 Here are the 4 covers (no peaking, pan down slowly, as answers are prov Gates http://www.mastheadonline.com/blogs/?blogId=1188 Scott Bullock Thu, 30 Jul 2015 08:44:42 EST Look at who Rotman magazine is featuring as their cover boy…Bill Gates! Here’s what Kate Mills, Sales & Circulation Manager, had to say about it: “For the Fall 2015 issue the Editor-in-Chief, Karen Christensen, did a spectacular job of investigating the theme of “leading edge ideas” that would help our readers become even more successful leaders.  Bill Gates became our cover after he caught our attention for his ideas on the i Ski Canadaa€™s New Look Worked! http://www.mastheadonline.com/blogs/?blogId=1186 Scott Bullock Wed, 22 Jul 2015 05:35:50 EST Back in the Fall of 2014, Ski Canada received a brand new look, and I blogged about it. (See below) Well, the results are in and then new look out-sold the prior year’s issue by 20%.  Plus, thanks to the price increase, revenue was up 41%. It beat sales from 2013 too.  Now that’s a winning combination. Congratulations to the Ski Canada Team! Here’s part of the original blog post: 45 Ideas http://www.mastheadonline.com/blogs/?blogId=1185 Scott Bullock Fri, 17 Jul 2015 05:35:53 EST The Fall 2015 issue of Canadian Scrapbooker is scheduled to hit newsstands on August 31, 2015. This niche magazine is of the highest quality, with perfect binding, gorgeous matte stock, and is a minimum of 148 pages thick. It retails for $11.99. Fact: This title ranked 180th most profitable at Overwaite for the past year (April 1, 2014 to Mar 31, 2015), ranking it ahead of titles such as: Harper’s Bazaar, Country Squid and Soldiers http://www.mastheadonline.com/blogs/?blogId=1183 Scott Bullock Wed, 8 Jul 2015 05:35:56 EST The Aug/Sep 2015 issue of Canada’s History will be sporting two covers, which will go on sale July 27th, 2015. Look for promotions at Chapters/Indigo, Loblaws, and Overwaite. Originally we were going to run with The Fall of Quebec for the entire country.  But while going over other options, the Squid cover was such a knockout, we simply had to amend our plans to accommodate it. Thanks to Art Director James Gillespie 3 Very Similar Covers http://www.mastheadonline.com/blogs/?blogId=1182 Scott Bullock Wed, 8 Jul 2015 07:37:37 EST   260 Quilts http://www.mastheadonline.com/blogs/?blogId=1181 Scott Bullock Wed, 8 Jul 2015 14:24:40 EST The Jul/Aug 2015 issue of Canadian Antiques & Vintage goes on sale July 20th, 2015. This issue uses a screaming pink to attract attention.  And it is our boldest type treatment yet. Good use of numbers to quantify the value of picking up a copy.