Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sat, 18 Apr 2015 21:06:22 EDT Sat, 18 Apr 2015 21:05:19 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Dirt Trax Triple Threat Cover http://www.mastheadonline.com/blogs/?blogId=1147 Scott Bullock Thu, 16 Apr 2015 21:05:16 EST The Spring 2015 issue of Dirt Trax will feature their first ever “triple threat” cover. The approach came about after testing a “double image” cover on the Winter 2014 issue.  The result:  a lift in sales of 187%. This cover also features “celebrity gear guy” Greg Biffle, which was worked into the upper left hand corner of the cover. The Art Director is Andrew Knor. Birds SIP from Canadian Geographic http://www.mastheadonline.com/blogs/?blogId=1145 Scott Bullock Wed, 8 Apr 2015 21:05:17 EST The latest SIP from Canadian Geographic focuses in on birds. The front cover features a Snowy Owl, and the back cover features Gannets. Canadian Geographic asks readers to vote on a group of 3 covers.  These were to top two vote winners. The Art Director is Javier Frutos. The Editor is Aaron Kylie. Canadian Real Estate Wealtha€"Quit your Day Job http://www.mastheadonline.com/blogs/?blogId=1143 Scott Bullock Wed, 8 Apr 2015 21:05:19 EST The May/Jun 2015 issue of Canadian Real Estate Wealth delivers a simple message in a powerful way. The Art Director is Alicia Salvati. Jesus Saves http://www.mastheadonline.com/blogs/?blogId=1141 Scott Bullock Tue, 31 Mar 2015 19:40:49 EST The April 13th 2015 issue of Maclean’s is a real grabber. With Easter upon us, they’ve timed this issue perfectly. And by including other religions in the “new research,” they’ve successfully broadened the market appeal.  Heck, even atheists won’t be able to resist picking it up. Look for this issue to see a big spike in sales. Lincoln http://www.mastheadonline.com/blogs/?blogId=1140 Scott Bullock Tue, 31 Mar 2015 18:34:00 EST The April 2015 issue of National Geographic is sure to be a big seller. This photograph of the 16th President is iconic. This cover marks the tragic anniversary of his murder 150 years ago.  Lincoln is considered by many historians to be the greatest president of all time.  He won the Civil War, preserved the Union, and liberated a people who were enslaved. Despite the election of our first black President (Obama), racial tensions in the USA are sadly stil Canadian Cycling 2015 Buyers Guide http://www.mastheadonline.com/blogs/?blogId=1137 Scott Bullock Wed, 25 Mar 2015 12:18:36 EST The April/May 2015 issue of Canadian Cycling sports its annual Buyers Guide on the cover. This year’s edition features a simple colour scheme using a vibrant blue backdrop, white drop out, and red and black to draw the eye to some of the key selling benefits. The approach is “less is more.” The issue is 124 pages thick and perfect bound. The Art Director is Warren Wheeler. Zoomer Cranks up the Heat http://www.mastheadonline.com/blogs/?blogId=1134 Scott Bullock Thu, 12 Mar 2015 12:15:19 EST Zoomer magazine, winners of 2 awards at the Canadian Cover Awards, has just released its new covers for the April 2015 issue.  One cover is for subscribers, and is a bit playful, while the cover for newsstands, cranks up the heat. As noted by Zoomer magazines’s editor-in-chief Suzanne Boyd: “This issue marks our third themed one covering that three-letter word.  It’s a big word that can mean so m AMPA Awards Best Covers http://www.mastheadonline.com/blogs/?blogId=1132 Scott Bullock Wed, 11 Mar 2015 17:57:07 EST The Alberta Magazine Publishers Association (AMPA) has released the winning magazines for the Best Cover Award. The Showcase Gold and Silver winners were announced and celebrated at the Alberta Magazine Awards Gala on March 5th. Visit the website for more information. (Full Disclosure: I was one of 3 judges) The Gold Award went to: Western Living Blanket Box http://www.mastheadonline.com/blogs/?blogId=1130 Scott Bullock Tue, 10 Mar 2015 12:58:08 EST The March/April 2015 issue of Canadian Antiques & Vintage is scheduled to hit newsstands on March 23. This cover is, in my opinion, the best cover they have ever done. The robin’s egg blue is such a compelling background color.  The central image is an extremely popular furniture item. The cover is clean and uncluttered. The Art Director is Kate Sharrow. Canadian Antiques & Vintage retails for $7.95 and is perfect bound with an over-sized trim. Retro Cover Falls Short http://www.mastheadonline.com/blogs/?blogId=1128 Scott Bullock Tue, 10 Mar 2015 20:58:37 EST Last May I posted Outdoor Canada‘s Summer 2014 issue along side the Summer 2013 issue as Cover of The Week. I praised the gutsy move to test something different.  But pointed out that it was going to be tough to beat the results from the previous year. Sure enough, the retro approach for 2014 didn’t work. Despite a draw that was increased by 11%, the retro cover fell short by 21% compared to the prior year’s cover. Rob Ford Puching Bag Cover Sells http://www.mastheadonline.com/blogs/?blogId=1127 Scott Bullock Thu, 5 Mar 2015 05:48:18 EST Back in May of 2014 I posted the May 12 ,2014 issue of Maclean’s as Cover of the Week.  I said: “This cover is just having so much fun, how can a newsstand junkie not give in to temptation? For skybar lovers, Maclean’s can always be counted on for strong, easy to read skybar. Nice use of the cover real estate.  Overall just a great magazine cover!” So, how did it sell?  Only 3 of the 21 covers in the first half of 2014 outsold Prince Charles Sells http://www.mastheadonline.com/blogs/?blogId=1125 Scott Bullock Wed, 4 Mar 2015 17:02:49 EST Back in April 2014 I posted the May 2014 issue of Zoomer as the cover of the week. It sold 2,187 more copies than the issue in the same time slot in the prior year. That’s a 47% lift. Very nice results indeed! Maxim Grows Up http://www.mastheadonline.com/blogs/?blogId=1122 Scott Bullock Mon, 2 Mar 2015 19:11:01 EST Maxim magazine has announced an all new look and positioning effective with the March 2015 issue. The once hyper-successful “lads magazine” has experienced a sharp decline in circulation recently, down 33% in the first half of 2014. The magazine, which was launched in 1995 reached a zenith of 2 million circulation. The redesigned magazine targets an older, more affluent audience to match the magazine’s core readership, which has seen its average age increase by 1 Maxim December 2013 http://www.mastheadonline.com/blogs/?blogId=1119 Scott Bullock Tue, 24 Feb 2015 14:13:46 EST Back in November 2013, I posted Maxim magazine’s December 2013 as Cover of the Week, which featured Paulina Gretzky on the cover. The issue is now closed and final.  Sure enough, the issue was their best-selling issue of the year in Canada, with a total of 41,178 copies at a 46% sell-through. The next best issue in 2013 sold just 28,288 copies. The average sale for 2013 was 22,191 Fly Fusion Growth in USA http://www.mastheadonline.com/blogs/?blogId=1118 Scott Bullock Tue, 24 Feb 2015 11:32:44 EST Fly Fusion magazine had a banner year in 2014, as they continued their growth strategy in the USA. Very few Canadian magazines can seriously compete in the USA market. But Fly Fusion now sells more copies in the USA then they do in Canada. All four issues in 2014 posted impressive sales gains.Three of four issues established new all time sales for their respective time slots. A shout out goes to Susan Keavney at Coast to Coast. Winter is