Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Thu, 28 May 2015 15:57:55 EDT Thu, 28 May 2015 15:54:14 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca ASME Covers of the Year http://www.mastheadonline.com/blogs/?blogId=1166 Scott Bullock Mon, 25 May 2015 15:54:14 EST The American Society of Magazine Editors (USA) has just announced it’s winners of their annual Best Covers Contest. The ninth annual ASME Best Cover Contest was open to all consumer print magazines published in the 2014 calendar year. With 10 different categories, over 100 print magazines participated by submitting over 270 covers to the competition. Their is also a Reader Choice Awards, which are voted on by Facebook users. The New SIP from Legion http://www.mastheadonline.com/blogs/?blogId=1165 Scott Bullock Thu, 21 May 2015 15:46:59 EST The latest (our 8th edition) in a series of SIP’s from Legion Magazine is scheduled to hit newsstands on June 22nd, 2015. The magazine will retail for $14.95, and is only available at newsstands. This issue focuses on the Battle of the Atlantic, which is to say the entire naval campaign during the Second World War. Art Director Jason Duprau. Rotman Cover Rocks http://www.mastheadonline.com/blogs/?blogId=1162 Scott Bullock Thu, 14 May 2015 15:49:35 EST Toronto-based Rotman Management magazine competes with the Harvard Business Review. The current issue is, in my opinion, the best cover yet produced since Rotman launched an aggressive newsstand expansion in both Canada and the U.S., back in January of 2013. Kate Mills, circulation manager, informs me that this is the first time the magazine has done a split cover, with one version for subscribers, and this version for the newsstand. “This cover was Harrowsmith Garden Digest Success Story http://www.mastheadonline.com/blogs/?blogId=1160 Scott Bullock Mon, 11 May 2015 14:37:32 EST The 2014 version of Harrowsmith’s Garden Digest is a great case study in not giving up. But first let’s talk about the regular Harrowsmith Almanac that competes directly with the American Old Farmers Almanac. When Yolanda Thornton brought back the classic Harrowsmith Almanac in 2013, the venerable name/brand was enthusiastically embraced by readers. The magazine sold-through at a very strong 37% on a huge draw.  This confirmed that the Harrowsmith Canadian Running New Look for 50th Issue http://www.mastheadonline.com/blogs/?blogId=1158 Scott Bullock Mon, 11 May 2015 08:19:41 EST The May/June 2015 issue of Canadian Running is a milestone for the publication. This is the 50th issue of the magazine. To celebrate, Publisher Sam Cohen, Editor-in-Chief Michael Doyle, and Art Director Warren Wheeler, have unveiled a new look.It’s a gentle evolution, but presents a much cleaner, bolder and powerful poster-like quality. Cottage Life SIP Results http://www.mastheadonline.com/blogs/?blogId=1157 Scott Bullock Wed, 6 May 2015 22:30:45 EST On December 2nd, 2013 Cottage Life produced a Special Interest Publication called:  How to Buy a Cottage.  The cover price was $9.99 compared to the regular price of $6.95. That’s a variance of $3.04 or a 44% increase in the price for the SIP. So, how did it perform? In a word, brilliantly. The issue sold 9,444 units, and generated  $94,346 gross newsstand dollars. The average sale of the regular six issues that year was 6,090 Big Brown Trout http://www.mastheadonline.com/blogs/?blogId=1156 Scott Bullock Wed, 6 May 2015 12:06:29 EST The Summer 2015 issue of Fly Fusion is scheduled to hit newsstands on May 25th. The “celebrity” for this issue is a Brown Trout…one of the more popular species that fly fishers seek out. The issue promises 7 Secrets to help anglers successfully land these beautiful Big Browns. Fly Fusion continues its success in the United States, with 2 of 4 issues in 2014 set new sales records. Sales in the U.S. were up 9.5% in 20 Horse Sport Sales Jump http://www.mastheadonline.com/blogs/?blogId=1154 Scott Bullock Thu, 30 Apr 2015 13:18:01 EST The June 2015 issue of Horse Sport is set to hit newsstands on May 25th. Art Director Bonnie Summerfeldt has managed to pack in 10 different hooks, and still create a poster-like quality on the cover. The magazine recently (Feb issue) switched from saddle stitched to perfect bound and raised the cover price from $4.95 to $5.99.  Sales on that issue are forecast to be up over 50%. Injunction Fails http://www.mastheadonline.com/blogs/?blogId=1152 Scott Bullock Wed, 29 Apr 2015 21:37:00 EST The May 2015 issue of Toronto Life is getting lots of buzz on the radio and social media regarding a feature this month on Michael Elder. See press release below: April 21, 2015 (TORONTO) – Yesterday in Ontario Superior Court, Michael J. Elder, chair of WorkOnce Wireless Corporation, failed in his attempt to receive an emergency injunction preventing the publication of the May issue of Toronto Life. Mr. Elder is the s Victory http://www.mastheadonline.com/blogs/?blogId=1149 Scott Bullock Wed, 22 Apr 2015 21:36:53 EST The May/June 2015 issue of Legion Magazine will hit newsstands on May 4th. Art Director Jason Duprau has produced another memorable cover, with a bold type treatment for the main sell. The sky bar and the button push the importance of the 70th anniversary of VE Day. Dirt Trax Triple Threat Cover http://www.mastheadonline.com/blogs/?blogId=1147 Scott Bullock Thu, 16 Apr 2015 21:36:46 EST The Spring 2015 issue of Dirt Trax will feature their first ever “triple threat” cover. The approach came about after testing a “double image” cover on the Winter 2014 issue.  The result:  a lift in sales of 187%. This cover also features “celebrity gear guy” Greg Biffle, which was worked into the upper left hand corner of the cover. The Art Director is Andrew Knor. Birds SIP from Canadian Geographic http://www.mastheadonline.com/blogs/?blogId=1145 Scott Bullock Wed, 8 Apr 2015 06:15:29 EST The latest SIP from Canadian Geographic focuses in on birds. The front cover features a Snowy Owl, and the back cover features Gannets. Canadian Geographic asks readers to vote on a group of 3 covers.  These were to top two vote winners. The Art Director is Javier Frutos. The Editor is Aaron Kylie. Canadian Real Estate Wealtha€"Quit your Day Job http://www.mastheadonline.com/blogs/?blogId=1143 Scott Bullock Wed, 8 Apr 2015 21:36:40 EST The May/Jun 2015 issue of Canadian Real Estate Wealth delivers a simple message in a powerful way. The Art Director is Alicia Salvati. Jesus Saves http://www.mastheadonline.com/blogs/?blogId=1141 Scott Bullock Tue, 31 Mar 2015 03:47:09 EST The April 13th 2015 issue of Maclean’s is a real grabber. With Easter upon us, they’ve timed this issue perfectly. And by including other religions in the “new research,” they’ve successfully broadened the market appeal.  Heck, even atheists won’t be able to resist picking it up. Look for this issue to see a big spike in sales. Lincoln http://www.mastheadonline.com/blogs/?blogId=1140 Scott Bullock Tue, 31 Mar 2015 13:45:35 EST The April 2015 issue of National Geographic is sure to be a big seller. This photograph of the 16th President is iconic. This cover marks the tragic anniversary of his murder 150 years ago.  Lincoln is considered by many historians to be the greatest president of all time.  He won the Civil War, preserved the Union, and liberated a people who were enslaved. Despite the election of our first black President (Obama), racial tensions in the USA are sadly stil