Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Thu, 18 Dec 2014 07:26:22 EST Thu, 18 Dec 2014 07:26:06 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Winter Fun http://www.mastheadonline.com/blogs/?blogId=1075 Scott Bullock Wed, 17 Dec 2014 07:15:52 EST   Wolf 2015 http://www.mastheadonline.com/blogs/?blogId=1074 Scott Bullock Wed, 17 Dec 2014 07:13:09 EST The Jan/Feb 2015 issue of Canadian Geographic is on press and set to hit newsstands soon.  Here’s what Editor Aaron Kylie said on his blog about the cover: “When it comes to Canadian Geographic wildlife covers, it’s statistically proven that predators sell — particularly bears and wolves. (Indeed, our bestselling cover ever, December 2009, featured a wolf.) So when we decided a wolf would grace the cover of our January/February edition, our annual wildlife issue, we Holiday Special from CH&H http://www.mastheadonline.com/blogs/?blogId=1072 Scott Bullock Wed, 10 Dec 2014 06:57:00 EST Canadian House & Home continues with its fine tradition of producing high-quality Special Interest Publications. This Holiday issue sells for $13.95. The regular CH&H continues to out-sell Martha Stewart Living in Canada. This cover is as mouth-watering and heart-warming as you can get! Look for this one to sell! Brothers In Arms http://www.mastheadonline.com/blogs/?blogId=1070 Scott Bullock Wed, 10 Dec 2014 06:57:21 EST The Jan/Feb 2015 issue of Legion Magazine is set to hit newsstands December 29th, 2014. The cover story  is written by 9-time National Magazine Award award-winning writer and novelist Don Gillmor.  It’s a heart-breaking story of twins, who are both serving overseas in WW1. Acclaimed writer Don Gillmor’s grandfather shipped out from Winnipeg in February 1918 and arrived in France a month later for his first taste of trench wa Hot Honda Bike http://www.mastheadonline.com/blogs/?blogId=1069 Scott Bullock Tue, 9 Dec 2014 06:57:16 EST The Jan/Feb 2015 issue of Motorcycle Mojo is scheduled to hit newsstands on December 29th.  This time slot almost always produces the best-selling issue each year, as readers in need of a fix in the dead of Winter, and in the mood to shop for a new ride, and plan their Spring and Summer trips, buy the magazine. Art Director Amy McCleverty says, “Our Jan/Feb 2015 cover was inspired by the clean lines of the Honda CBR650F, this cover image is big, bold and in your face. T Horse Annual SIP http://www.mastheadonline.com/blogs/?blogId=1068 Scott Bullock Tue, 9 Dec 2014 06:57:20 EST Horse Canada magazine has unveiled their 2015 Horse Annual SIP, which goes on sale December 15th, 2014.  It’s just in time for a last minute Christmas Gift. The Annual issue sells for $7.95, while regular issues sell for $4.75. Circulation Director Karin Apfel said,  “Historically, a best seller for the Horse Publications Group franchise, in 2012  it underwent a title and theme change to focus on equine health, the leading concern for all Sled Dogs http://www.mastheadonline.com/blogs/?blogId=1062 Scott Bullock Wed, 26 Nov 2014 04:59:12 EST The Winter 2014 issue of Prairies North went on sale November 17th, 2014. Art Director Lionel Hughes chose a close up profile shot, which really works to communicate the main selling feature fast. This publication historically does extremely well with large animal covers.  All three of the ones below were best-sellers in their year of publication. Thanksgiving http://www.mastheadonline.com/blogs/?blogId=1061 Scott Bullock Wed, 26 Nov 2014 05:00:22 EST The November 2014 issue of Martha Stewart Living is hard to miss on newsstands. If you have a sweet tooth, this issue promises six Must-Try Pies. It is radically clear what they are selling. This is a cover that let’s the food do all the work. Yummy! Paper Magazine http://www.mastheadonline.com/blogs/?blogId=1057 Scott Bullock Wed, 19 Nov 2014 07:05:37 EST Have you ever heard of Paper Magazine?  I certainly hadn’t, until yesterday. But thanks to a morning TV “news” program, I was alerted  to the fact that Kim Kardashian had decided to pose nude for Paper magazine.  A quick google search and there it was, Kim in all her glory for the world to behold. They call the Winter issue their “Art Issue.”  Their web site goes on to say:  Our 2014 Art Issue is an art project in and of itsel Turbo Madness http://www.mastheadonline.com/blogs/?blogId=1056 Scott Bullock Wed, 19 Nov 2014 05:01:24 EST The Winter 2015 issue of Dirt Trax is set to hit newsstands on December 22nd, 2014. Art Director Andrew Knoor managed to squeeze in a total of 8 hooks, with good use of the key cover real estate. The image chosen is a classic action shot, and the hot color choices help give the cover a neon power boost. Is This a Perfect Cover? http://www.mastheadonline.com/blogs/?blogId=1043 Scott Bullock Thu, 23 Oct 2014 05:04:32 EST The Winter 2015 issue of Fly Fusion is set to hit newsstands on November 24, 2014. As a quarterly, the magazine has to make sure that every cover is particularly relevant to their audience.  The goal with each cover is to create something that generates a feeling of passionate excitement, what we call a “Yes Moment.”  It’s that nano-second where your pulse rate races and the adrenaline is released. “With every cover, we try Last Spike http://www.mastheadonline.com/blogs/?blogId=1042 Scott Bullock Thu, 16 Oct 2014 05:05:08 EST The Dec/Jan 2015 cover of Canada’s History magazine is set to hit newsstands on November 24th, 2014. The Last Spike cover, designed by James Gillespie, uses an iconic photograph to help sell the package of train stories. The cover quickly communicates the feature story…"radical clarity!" This issue is being promoted heavily, as this time slot is typically the best each year. Panda Covers http://www.mastheadonline.com/blogs/?blogId=1041 Scott Bullock Thu, 9 Oct 2014 05:05:42 EST Rule #30: If it works, keep doing it.   November 1973  Pick Your Fave http://www.mastheadonline.com/blogs/?blogId=1040 Scott Bullock Wed, 1 Oct 2014 05:06:12 EST This November, Legion Magazine will publish their 6th SIP.  Now is your chance to help pick the cover. Vote here.   &nbs Divaa€™s Guide to Dinner Parties http://www.mastheadonline.com/blogs/?blogId=1039 Scott Bullock Wed, 1 Oct 2014 05:06:42 EST Just in time for the Christmas gift giving season, Diva’s Guide to Dinner Parties will hit newsstands the first week of November. Distributed by Coast to Coast Newsstand Services, the title will be on sale nationally in all the top retail chains, and in the U.S. it will be exclusively available at Barnes & Noble. The cover price is $14.99.