Monday, November 22, 2010
Property Forecast
Canadian Real Estate magazine’s January 2011 issue will be hitting newsstand on December 7th 2010.  The cover price is $7.99.

The Property Forecast issue is typically the best-selling cover of the year.
After a rigorous cover consultation process, we chose to make a number of changes for the 2011 edition:

    1.    Crisp white background
    2.    Big type treatment
    3.    De-clutter Logo area
    4.    Re-Organize UPC code treatment (price, web site URL) in
           lower right corner
    5.    Remove sky bar
    6.    Simplify number of hooks
    7.    Eliminate multiple starbursts
    8.    Create border
    9.    Add profile cut-in device
    10.    Use of gold to signal “value”

Look for special point of purchase promotions at Chapters/Indigo, Shoppers Drug Mart, and HDS Airport locations.


- Scott Bullock
About Me
Scott Bullock

Scott Bullock is the the creator of Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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